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Linden Schwark

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Articles in this archive

Planning an influencer marketing campaign

Planning an influencer marketing campaign

Review considerations for an influencer campaign, including audience fit, campaign goals and content planning, before agreeing work and measurement expectations.

Social media apps and tools for marketers

Social media apps and tools for marketers

Explore social media apps and tools discussed in VSA’s archive for marketing workflows. Check current support, features and pricing before choosing a tool.

Pinterest for ecommerce: an archived guide

Pinterest for ecommerce: an archived guide

Review VSA’s archived introduction to Pinterest for ecommerce, including product content and discovery. Confirm current features before planning store activity.

WordPress maintenance plugins: an overview

WordPress maintenance plugins: an overview

Understand the roles of WordPress security, backup, caching, analytics and SEO plugins. Check compatibility, restoration and responsibility before choosing tools.

Video marketing for small businesses

Video marketing for small businesses

Decide when video helps a small-business customer understand an offer. Compare useful formats, plan accessible delivery and measure the next action.

Chrome extensions for SEO research

Chrome extensions for SEO research

A look at Chrome extensions used for SEO research and website checks in VSA’s archive. Verify current availability, permissions and features before use.

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