Enhanced Conversions Setup that restores lost attribution
If your conversions are undercounted (cookie loss, iOS privacy changes, consent banners, cross-device journeys), Google Ads can optimise on incomplete data. Enhanced Conversions helps recover conversion measurement by securely sending hashed first-party customer data (like email) when a conversion happens, improving reporting and Smart Bidding.
Need the full measurement stack? Start with Conversion Tracking Setup (GA4 + GTM) or Consent Mode and Tracking Resilience.
Measurement you can trust, not guesswork
Enhanced Conversions is not a toggle. It is a data integrity project that touches forms, tags, consent, and conversion actions. We set it up to be durable, auditable, and aligned to revenue outcomes.
Privacy-safe by design
We implement the right hashing and field handling and keep your data collection aligned to consent and policy realities.
Stronger Smart Bidding signals
Better conversion matching improves learning speed and stability, especially for lead gen accounts with sparse data.
Cleaner reporting for stakeholders
We reduce double counting, separate primary vs secondary conversions, and give you a clear QA checklist and handoff.
We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up.
Why Enhanced Conversions makes a measurable difference
Conversion measurement is noisier than it used to be. Enhanced Conversions helps improve match quality when users sign up, submit a form, or purchase, particularly when cookies are limited.
The common failure mode
Ads are optimised on undercounted conversions. Reporting looks worse than reality. You overcorrect budgets or bids, or you promote the wrong campaigns because the signals are incomplete.
- Consent banners block or delay tags
- Cross-device journeys lose linkage
- Forms submit outside the page lifecycle
- Multiple tags fire and inflate numbers
What we improve
Enhanced Conversions safely sends hashed first-party identifiers (when available) to improve matching, so Google Ads can attribute conversions more reliably and learn from better data.
- Better match rates for leads and purchases
- More stable Smart Bidding performance
- Cleaner primary conversion definitions
- Less time wasted debating “tracking is broken”
Our setup process: designed to pass QA
We treat this like a measurement implementation, not a “tracking hack”. The goal is a clean conversion action structure, correct hashing, and validation you can rely on.
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1Audit + conversion mapFind leaks, duplicates, missing signals
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2Field and policy alignmentWhat we can hash, when, and how
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3GTM implementationTags, triggers, data layer, consent logic
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4QA + diagnosticsTest conversions, match quality checks
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5Handoff + monitoringDocs, dashboards, post-launch checks
Audit + conversion map
We review your existing conversion actions, tag firing paths, and attribution configuration. Then we create a clean conversion map (primary vs secondary conversions) so bidding and reporting are aligned to what matters.
- Conversion action cleanup
Remove noise and fix double counting.
- Form flow review
Identify SPA, iframe, or third-party form constraints.
- Event taxonomy
Define the minimum viable event set that supports optimisation.
Field and policy alignment
Enhanced Conversions works best when you have consistent user-provided data at the moment of conversion. We map what is available (email, phone, address for purchases) and align collection timing with your consent setup.
- Field mapping
Standardise fields so hashing is correct.
- Consent-aware triggers
Coordinate with your consent mode setup where applicable.
- Practical constraints
Work around third-party forms and limited data access.
GTM implementation
We implement Enhanced Conversions via Google tag or Google Tag Manager, with clean triggers and variables, and a maintainable structure. If needed, we recommend a path toward server-side tagging for higher resilience.
- GTM variables
Capture and normalise user data for hashing.
- Conversion linker and dedupe
Reduce duplicate attribution and broken sessions.
- Diagnostics-friendly structure
Built so your team can troubleshoot later.
QA + diagnostics
We validate setup end-to-end: Tag Assistant previews, test conversions, conversion action diagnostics, and real user journey checks. This is where most “setups” fail if skipped.
- Test conversion runs
Ensure triggers fire on the right moment only.
- Match quality monitoring
Confirm signal flow into Google Ads reporting.
- Edge cases
Thank-you pages, SPA routes, redirects, form errors.
Handoff + monitoring
You receive a handoff doc and a clear “what changed” summary. We also do post-launch checks to confirm the signals stay stable. For teams, we add dashboards and training.
- Handoff documentation
Variables, tags, triggers, and how to QA later.
- Baseline dashboard (Growth+)
Confidence view for stakeholders.
- Post-launch support (Scale)
Two-week QA support window and workshop.
What we set up (and what we keep clean)
The goal is a measurement foundation that improves optimisation signals while staying maintainable. If your stack needs more depth, we recommend add-ons that fit your reality.
Enhanced Conversions for leads
Hash and send user-provided data from forms (email/phone) at the moment of conversion.
- Field mapping and normalisation
- GTM variables and triggers
- Deduping and conversion hygiene
Enhanced Conversions for web
Improve purchase matching by hashing customer data (where available) during checkout and conversion events.
- Checkout data layer mapping
- Conversion action alignment
- QA for real purchase flows
Conversion action cleanup
We tighten the conversion set so bidding learns from what actually represents success.
- Primary vs secondary conversions
- Form spam and duplicate signal checks
- Reporting clarity for stakeholders
If you use consent banners
We can coordinate Enhanced Conversions with consent-aware tagging. If you need the full resilience layer, see Consent Mode and Tracking Resilience and Server-Side Tagging for Google Ads.
If lead quality matters
Enhanced Conversions improves match quality, but it does not tell you which leads turned into revenue. For that, connect your CRM with Offline Conversion Tracking.
Pricing and tiers
Pick the tier that matches your stack. Most teams start at Growth if they want reporting confidence, and Scale if they want training, deeper specs, and post-launch QA support.
$950 CAD
Outcome promise: clean Enhanced Conversions setup that passes QA and improves signal coverage.
Quick Wins- Enhanced Conversions setup (lead or purchase)
- Up to 5 events, 1 primary conversion definition
- QA checklist and validation run
- Handoff doc
Best for: smaller sites or one main conversion path. Typical timeline: 5 to 7 business days.
$1,950 CAD
Outcome promise: cleaner attribution and reporting confidence, plus a baseline dashboard.
Most popular- Everything in Foundation
- Broader conversion map and cleanup
- Search Console connection (where relevant)
- Baseline dashboard for stakeholders
- Handoff call
Best for: teams that need confidence and clarity. Typical timeline: 7 to 10 business days.
$3,800 CAD
Outcome promise: scale-ready measurement spec with training and post-launch QA support.
Best for teams- Everything in Growth
- Dashboard specification and measurement blueprint
- Two-week post-launch QA support
- Stakeholder workshop
Best for: organisations with multiple funnels and stakeholders. Typical timeline: 2 to 3 weeks.
We recommend add-ons only if they solve a clear measurement gap. No upsell fog.
Timeline
- Foundation: 5 to 7 business days
- Growth: 7 to 10 business days
- Scale: 2 to 3 weeks
Kickoffs are scheduled weekly to keep execution tight.
What we need from you
- Access: Google Ads, GA4, GTM (or gtag)
- List of conversion actions that matter (or we define it together)
- Forms list and key conversion paths
- If using CRM: lead stages and key fields
We keep requests minimal and structured so you are not stuck in back-and-forth.
| Capability | Foundation | Growth | Scale |
|---|---|---|---|
| Enhanced Conversions setup | Yes | Yes | Yes |
| Conversion action cleanup | Basic | Full | Full |
| Dashboard baseline | Optional | Included | Spec + enhancements |
| Handoff call | Optional | Included | Included |
| Post-launch QA support | No | No | 2 weeks |
| Stakeholder workshop | No | No | Included |
Proof: systems win
When tracking and optimisation signals are clean, performance work becomes predictable. Here are a few of our strongest outcomes.
Enhanced Conversions FAQ
Clear answers to the questions we hear most from Vancouver businesses and growth teams across Canada.
Does Enhanced Conversions replace GA4 or standard Google Ads conversion tracking?
Is it safe and privacy compliant?
Will this increase conversions?
What if we use third-party forms (HubSpot, Typeform, etc.)?
Should we also do offline conversion tracking?
How do we know it is working?
Request your Enhanced Conversions setup
Step 1: send your details. Step 2: pick a time for a strategy call. We reply within 1 business day and include a clear tracking plan.
Step 2: Choose a time
Your details are sent first. Then this panel unlocks so you can schedule a call without repeating yourself.
Next best step if you are unsure
If you suspect tracking issues beyond Enhanced Conversions (missing events, GA4 misconfiguration, GTM clutter), start with Conversion Tracking Setup (GA4 + GTM) and layer Enhanced Conversions after the foundation is clean.