Google Ads Management that cuts waste and builds predictable acquisition
VSA runs Google Ads with a measurement-first foundation, structured testing, and a weekly optimisation cadence. Built for lead generation and ecommerce teams across Vancouver and Canada who want clarity, governance, and performance you can explain.
Prefer to start smaller? Start with a Google Ads audit or get account setup done right.
What you get with VSA Google Ads management
A reliable operating system for paid search: clean measurement, high-intent coverage, controlled expansion, and reporting that makes decisions obvious.
Account structure that matches intent
We organise campaigns and ad groups around search intent, offer, and landing page fit to lift Quality Score and reduce expensive ambiguity.
- Query-to-offer mapping and ad group hygiene
- Landing page alignment recommendations
- Asset and extension coverage for every funnel stage
Waste reduction, without killing volume
The fastest wins usually come from controlling where spend leaks: irrelevant queries, weak placements, and mismatched bidding goals.
- Search terms review and negative keyword strategy
- Placement exclusions and brand safety guardrails
- Budget pacing and bid strategy governance
Measurement you can trust
Better decisions require reliable conversion signals. We help align tracking and attribution so optimisation isn’t guesswork.
- GA4/GTM alignment and conversion event hygiene
- Enhanced conversions and privacy-resilient signals where applicable
- Lead quality feedback loops (Tier 3 recommended)
Conversion tracking setup · Enhanced conversions · Lead attribution
Creative that improves click quality
We iterate ad copy, RSA assets, and extensions to attract the right click—not just any click.
- RSA asset coverage and pinning strategy where appropriate
- Offer testing (angles, qualifiers, objections)
- Ongoing creative refreshes to prevent fatigue
Reporting that leads to action
Clear deliverables, monthly reporting, and decision-focused commentary—so stakeholders can align quickly and move.
- Performance summary by campaign type and intent group
- What changed, why it changed, and what’s next
- Call cadence based on tier
Reporting & dashboards (framework used across channels)
Campaigns we manage
We run the mix that matches your revenue model—then keep it stable while we test and scale.
Search (lead gen + ecommerce)
High-intent demand capture with disciplined query control and landing page alignment.
Performance Max
Structure, asset strategy, and guardrails to keep PMax working for your business—not just the algorithm.
Shopping + Merchant Center
Feed hygiene, product coverage, and Merchant Center operations for scalable ecommerce acquisition.
YouTube + video
Prospecting and remarketing with creative strategy and audience sequencing.
Demand Gen
Creative-driven demand expansion with governance and placement awareness.
Local Services Ads (LSA)
Verification support, lead quality work, and dispute optimisation where applicable.
Our Google Ads management system
A repeatable approach that balances performance with stability. You’ll always know what’s being tested, what changed, and what’s next.
1) Foundation
We start by validating access, conversion events, and attribution basics so optimisation decisions aren’t distorted.
- ✓Account and campaign audit to identify immediate waste and constraints
- ✓Conversion action review (primary vs secondary), alignment with business goals
- ✓Tracking recommendations (GA4/GTM) and enhancements if needed
- ✓Reporting baseline and KPI definition
2) Architecture
We rebuild or refine structure to match intent, protect budgets, and make testing safer and faster.
- ✓Campaign segmentation by offer, geography, and intent (where applicable)
- ✓Keyword and query strategy, including negative keyword frameworks
- ✓Ad copy and RSA assets built around qualifiers and objections
- ✓Extension and asset coverage for relevance and CTR quality
3) Launch & learning
We sequence changes to preserve stability while gathering the signals required for profitable scaling.
- ✓Budget pacing and learning period management
- ✓Bid strategy selection aligned to conversion quality and volume
- ✓Initial experiment plan and measurement guardrails
- ✓Query and placement controls to minimise early waste
4) Optimisation loop
Weekly work that compounds: waste reduction, creative iteration, and bid/target adjustments driven by what the data actually says.
- ✓Search terms review, negatives, and match type hygiene
- ✓Ad asset iteration and offer testing
- ✓Budget reallocation across intent groups
- ✓Placement exclusions and brand safety checks (where applicable)
5) Scale & governance
Expansion that doesn’t break what’s working. We add campaigns, audiences, and creatives with guardrails and stakeholder alignment.
- ✓Planned expansion: new intent segments, creatives, and channels
- ✓First-party audience strategy (Customer Match) where relevant
- ✓Lead quality feedback loop recommendations (Tier 3)
- ✓Quarterly planning (Tier 3) and change governance
Google Ads management pricing
Monthly management is priced as a base fee plus a percentage of ad spend. Ad spend is paid directly to Google. Choose the tier that matches your current spend and operating cadence.
$1,250 + 10% of spend
Outcome: stable acquisition fundamentals and weekly optimisation.
- Weekly optimisation loop (queries, budgets, bids)
- Search terms review + negative keyword hygiene
- Monthly asset refresh
- Monthly report + call
Example: $10k spend → $2,250 total management fee.
$2,500 + 12% of spend
Outcome: best value tier for most accounts with stronger testing cadence.
- Everything in Foundation
- Structured experiments (at least monthly)
- Placement + brand safety basics
- Biweekly call
- Conflict-of-interest protection
Examples: $5k → $3,100 · $15k → $4,300 · $25k → $5,500.
$4,500 + 15% of spend
Outcome: lead quality system plus governance.
- Everything in Growth
- Lead quality loop guidance (recommended)
- Weekly call + quarterly planning
- Advanced governance and stakeholder alignment
Examples: $15k → $6,750 · $40k → $10,500 · $60k → $13,500.
Timeline
- Week 1: access, baseline audit, measurement review, quick wins queued
- Weeks 2–3: structure refinement, query control, bidding alignment, initial tests
- Week 4: reporting with clear next actions and planned experiments
- Ongoing: weekly optimisation loop + cadence based on tier
Need foundations first? Account setup · Tracking setup
What we need from you
- Google Ads + GA4 access (and GTM if available)
- Your primary offers, service areas, and lead qualification rules
- Landing pages to use (or pages to prioritise improving)
- Lead quality feedback (CRM exports or simple “good/bad lead” tags)
If attribution is a priority: lead attribution and offline conversion tracking.
Tier comparison (at a glance)
Designed for clarity—final scope can vary by account complexity and campaign mix.
| Feature | Foundation | Growth | Scale |
|---|---|---|---|
| Weekly optimisation loop | Included | Included | Included |
| Experiment cadence | As needed | At least monthly | Ongoing programme |
| Call cadence | Monthly | Biweekly | Weekly + quarterly planning |
| Brand safety / placements | Basics | Expanded | Expanded + governance |
| Lead quality feedback loop | Optional | Recommended | Guided (best fit) |
| Conflict-of-interest protection | — | Tier 2+ | Tier 2+ |
| Best for | Spend up to $10k | Spend up to $25k | Spend up to $60k |
Want a different model? Google Ads consulting and training are available.
Google Ads management FAQ
Clear answers to the questions that usually decide whether a PPC retainer works.
What exactly do you manage each month?
Do you work with lead gen and ecommerce?
Can you fix tracking if our conversions are unreliable?
How do you reduce wasted spend without losing volume?
What’s the minimum term?
Do you help with suspensions?
What do you need access to, and how do you handle communication?
Book a Google Ads strategy call
Tell us what you’re trying to achieve and we’ll recommend the best path (audit, setup, or full management). After you submit, you’ll be able to schedule a 60-minute call.
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