Technical SEO audit that finds what is blocking rankings and revenue
We map crawlability, indexation, rendering, Core Web Vitals, canonicals, and structured data. Then we deliver a prioritised fix plan your dev team can ship without guesswork.
What a technical audit uncovers
Rankings stall when the crawler cannot reach your money pages efficiently, or when the index is polluted with duplicates. We isolate the blockers, then hand you an execution plan.
Crawlability
Robots rules, internal links, redirects, and status codes that change what gets discovered.
- Robots.txt and XML sitemap alignment
- Redirect chains, 404/5xx patterns
- Orphaned and deep pages
Index quality
We reduce index bloat so Google spends time on pages that convert, not duplicates and parameter noise.
- Canonicals, pagination, and faceted navigation
- Duplicate clusters and consolidation paths
- Thin pages and crawl traps
Rendering and JS
Content that loads late, fragments URLs, or breaks hydration can be invisible to search engines.
- Server vs client rendering risks
- Internal links in JS components
- Content parity checks
Speed and CWV
We identify what is slowing real users down and provide fix direction by template and component.
- LCP, INP, CLS patterns
- Image, font, and JS payload issues
- Quick wins vs structural work
Structured data
We validate schema quality and eligibility signals for rich results and SERP enhancements.
- Coverage and errors
- Entity alignment and mark-up hygiene
- Opportunities by page type
Fix plan that sticks
Clear priorities, acceptance criteria, and a dev-ready handoff so work does not get lost.
- Impact vs effort prioritisation
- Ticket-ready guidance and QA notes
- Readout call with next steps
Our technical audit process
Built for execution. We start with discovery, map the technical constraints, then deliver a fix plan your team can ship confidently.
Access and baselines
We collect inputs, confirm what success looks like, and define constraints so recommendations are realistic.
- Search Console, analytics, and CMS context
- Top money pages and template inventory
- Baseline KPIs and known issues
Crawl and index mapping
We map your site structure and how bots traverse it, then isolate crawl waste and indexation blockers.
- Status code distributions and redirect patterns
- Sitemaps, robots directives, and orphan detection
- Parameter traps, faceted nav, pagination behaviour
Rendering and JS
We ensure key content and internal links are available to search engines, even when JS frameworks are involved.
- Content parity: rendered vs source
- Internal linking in components and menus
- Indexable URL hygiene for SPAs
Speed and CWV
We identify what slows down real users, then provide fix direction by template and component.
- LCP, INP, CLS analysis and patterns
- Image and font delivery improvements
- JS payload and third-party script impact
Dupes and canonicals
We clean up duplication and index noise so signals consolidate to pages that convert.
- Canonical, hreflang, and pagination checks
- Template-level duplicate clusters and fixes
- Index bloat and crawl budget remediation
Schema review
We validate structured data coverage and correctness, then outline opportunities for rich results.
- Error checks and eligibility alignment
- Entity and page-type recommendations
- Implementation notes for devs
Prioritise and handoff
You get a prioritised backlog, clear acceptance criteria, and a plan that targets money pages first.
- Impact vs effort prioritisation
- Ticket-ready fixes with QA notes
- Readout call and next-step plan
QA plan
We define verification steps so releases do not introduce regressions and fixes remain stable over time.
- Pre and post-deploy checks
- Monitoring recommendations for GSC
- Rollback cues and risk flags
Audit checklist (high-impact areas)
A quick look at what we validate, what it typically breaks, and why it matters.
| Area | What we check | Common findings | Impact |
|---|---|---|---|
| Crawl paths | Internal links, depth, orphan pages, crawl traps | Money pages buried, filters generating infinite URLs | Discovery + rankings |
| Indexation | Canonicals, noindex, duplicates, parameters | Index bloat, split signals across duplicates | Signal consolidation |
| Status codes | 404/410 patterns, soft 404s, 5xx, chains | Redirect loops, broken collections, 5xx spikes | Stability |
| Rendering | Rendered HTML parity, lazy-loaded content, link discoverability | Content missing for bots, navigation links not crawlable | Visibility |
| Core Web Vitals | LCP/INP/CLS by template, heavy scripts, media delivery | Large hero images, render-blocking scripts, slow TTFB | UX + SEO lift |
| Structured data | Coverage, errors, eligibility, page-type alignment | Invalid JSON-LD, missing properties, wrong entity types | Rich results |
Want implementation support after the audit? Explore Technical SEO Services for ongoing fixes and QA.
If you also need attribution clarity, see SEO conversion tracking and lead attribution.
Technical SEO audit pricing
Choose the depth you need. Every tier includes a prioritised fix plan and a readout call. Implementation is available as an add-on or via ongoing technical SEO.
$2,400 CAD
Outcome: identify the highest-impact blockers holding rankings back.
- Crawl + status code review (small to mid sites)
- Indexation and canonical sampling
- Core Web Vitals sampling with quick wins
- Robots.txt + XML sitemap alignment
- Prioritised fix list focused on money pages
- Readout call with next steps
$4,800 CAD
Outcome: template-level diagnosis with ticket-ready guidance.
- Deeper crawl diagnostics and crawl waste isolation
- Template-level indexation and duplication analysis
- Rendering checks for JS and key templates
- Schema review notes and eligibility opportunities
- Ticket-ready priorities and acceptance criteria
- Readout call and implementation plan
$9,000 CAD
Outcome: deep diagnostic plus QA support on the first release.
- Deep crawl diagnostics for larger sites
- Template-by-template technical risk mapping
- Performance and rendering deep dives
- Dev handoff workshop with prioritisation
- Post-fix QA on one release (verification plan)
- Rollout recommendations to prevent regressions
- Foundation: typically 7 to 10 business days
- Growth: typically 10 to 14 business days
- Scale: typically 3 to 4 weeks
- Search Console access (required)
- Analytics access (recommended)
- CMS and hosting context, plus dev contact
- Top revenue pages and priority templates
- Prioritised fix plan sorted by impact and effort
- Ticket-ready recommendations and QA notes
- Readout call and next-step plan
Proof that compounds
Technical fixes do not just lift rankings. They reduce wasted crawl, improve UX, and make every content and link effort more efficient.
Technical improvements and content execution that scaled impressions and conversions.
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Ranked #1 for competitive terms with a foundation built to hold under updates.
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Local and organic growth supported by strong technical foundations.
Read case studyTechnical SEO audit FAQ
Answers to the questions we hear most from founders, marketers, and dev teams.
What is the difference between an SEO audit and a technical SEO audit?
Will you implement the fixes?
Do you prioritise revenue pages?
Can you help if we recently lost rankings?
Do you analyse log files?
How do you measure success after fixes ship?
Request your technical audit proposal
Tell us what you are seeing (drops, stagnation, index bloat, speed issues), and we will recommend the right tier and next steps. You will get a reply within 1 business day.
Step 2: book a time that works for you.
If you prefer email only, reply to the confirmation message and we will coordinate there.