PPC management built for profit, not spend.
Vancouver SEO Agency (VSA) runs Google Ads with a tracking-first foundation, a weekly optimisation cadence, and clear deliverables — so you can scale lead flow or ecommerce revenue with confidence.
Prefer a baseline first? Start with a Google Ads audit. Need measurement? GA4 + GTM tracking setup.
What “good PPC management” actually means
Not just “more clicks”. We focus on qualified demand, clean measurement, and repeatable optimisations you can rely on month after month.
Waste down, intent up
We tighten match types, rebuild negatives, and map search intent to offers so budget stops leaking into “research clicks”.
- Query mining + negative keyword cadence
- Geo precision and schedule control
- Placement exclusions (Display / YouTube where relevant)
Tracking-first optimisation
If conversions aren’t trustworthy, bidding becomes guesswork. We validate your measurement and fix the gaps.
- GA4 + GTM conversion setup support
- Call tracking and lead-quality signals
- Enhanced conversions (where applicable)
Scale with governance
When spend grows, complexity grows. We build a system that keeps performance stable while you scale.
- Bid strategy management & testing
- Asset and creative iteration loop
- Monthly reporting + planning rhythm
Channels we manage under PPC
We build the mix around your intent, margins, and sales cycle — then standardise the optimisation cadence across the account.
Search (lead gen & ecommerce)
High-intent queries, tight structure, and Quality Score improvements that lower CPC pressure over time.
Related: Google Search Ads management · RSA optimisation · Quality Score
Performance Max
Structure, asset strategy, and feed + audience inputs — managed with guardrails so it doesn’t become a black box.
Related: PMax campaign management · Asset optimisation
Shopping & Merchant Center
Feed quality, product segmentation, and Merchant Center governance — built to protect approval status and profitability.
Related: Shopping ads · Merchant Center
YouTube & Demand Gen
Prospecting + remarketing with creative iteration and placement controls. Great for building demand above search.
Related: YouTube ads · Demand Gen
Display & remarketing
Remarketing that’s measured properly — with placement audits and brand safety baked in.
Related: Display ads · Remarketing
Local Services Ads (LSA)
For eligible service businesses: setup, optimisation, and lead-quality dispute processes.
Related: LSA management · Lead disputes
Our PPC operating system
Built for teams that want a clear cadence: diagnose → prioritise → test → scale. (And yes — we keep it understandable.)
- 1 Measurement foundationGoals, conversion integrity, attribution basics
- 2 Account cleanup + structureIntent mapping, negatives, segmentation
- 3 Bid + budget strategySmart bidding, caps, pacing, priorities
- 4 Creative + landing loopAds, assets, offer angles, message match
- 5 Weekly optimisation cadenceQuery mining, tests, refinements
- 6 Reporting + planningClear deliverables + next-step roadmap
1) Measurement foundation
We align PPC tracking with what matters: qualified leads, revenue, and sales-cycle signals — not vanity conversions.
- Confirm conversion actions, attribution, and lead-quality signals.
- GA4 + GTM alignment (and fixes via tracking setup if needed).
- Call tracking strategy for service businesses (call tracking).
2) Account cleanup + structure
Before scaling, we remove friction: messy structure, conflicting targeting, and query leakage.
- Intent-based structure across campaigns and ad groups.
- Negative keyword management cadence (negatives).
- Waste cleanup options via account cleanup.
3) Bid + budget strategy
We set guardrails, pacing, and experimentation rules so optimisation is consistent (even when spend changes).
- Smart bidding and bid strategy management (bid strategy).
- Budget allocation across core offers, geos, and lifecycle stages.
- Testing via experiments (vs. random changes).
4) Creative + landing loop
Performance is a system: ads + assets + landing experience. We keep message-match tight and iterate based on data.
- Ad copy optimisation (ad copywriting).
- Assets & extensions hygiene (assets).
- Creative production support where relevant (Demand Gen creative).
5) Weekly optimisation cadence
Weekly iterations keep momentum: we mine queries, trim waste, improve assets, and run controlled tests.
- Search terms + negatives and match-type hygiene.
- Placement checks and brand safety controls (placements).
- Bid strategy tuning + budget pacing.
6) Reporting + planning
Clear deliverables. Monthly reporting. Optional join-ins for team syncs when needed (kept below the fold so it stays signal, not noise).
- Monthly report + call; quarterly planning on Scale plans.
- Lead-quality feedback loop guidance (recommended on Scale).
- Google Ads certified (9/9 certifications) available if you need it for vendor vetting.
PPC management pricing
Monthly base + % of ad spend. Pick the tier that matches your spend and the level of governance you need.
Reliable lead flow
Best for smaller budgets that need structure, discipline, and weekly optimisation to reduce waste.
- Weekly optimisation loop (queries, negatives, pacing)
- Core structure + match-type hygiene
- Monthly asset refresh + RSA improvements
- Monthly reporting + call
- Min term: 3 months
Example total: $10k spend → $2,250/mo management fee.
Scale what works
The default tier for most accounts: better testing rhythm, broader governance, and stronger guardrails.
- Everything in Foundation
- Structured testing cadence (experiments)
- Landing & offer feedback loop (recommendations)
- Placement + brand safety basics
- Biweekly call · Min term: 3 months
Example totals: $15k → $4,300/mo · $25k → $5,500/mo
Governed growth
For higher spend and multi-stakeholder teams: tighter governance, lead-quality loop support, and planning.
- Everything in Growth
- Lead-quality system guidance (recommended)
- Weekly call + quarterly planning
- More aggressive experiment velocity
- Min term: 6 months
Example totals: $40k → $10,500/mo · $60k → $13,500/mo
Timeline and what we need from you
Most accounts see measurable momentum within the first 30–45 days once measurement and structure are clean.
Typical timeline
- Week 1: tracking validation, goal alignment, waste diagnosis, quick wins.
- Weeks 2–3: restructure / targeting fixes, negatives cadence, initial tests.
- Weeks 4–6: bidding refinements, creative iteration, scaling winners.
- Ongoing: weekly optimisation + monthly reporting and a clear test roadmap.
If tracking needs work, we’ll recommend Conversion Tracking Setup (GA4 + GTM).
What we need from you
- Access to Google Ads + GA4 (and GTM if used).
- Clarity on your best offers, margins, and service areas.
- Landing page URLs (and any conversion actions you care about).
- Lead-quality feedback: “good lead / bad lead” is enough to start.
- Creative assets if you want Demand Gen / YouTube included.
Want the measurement layer dialled in? Explore SEO conversion tracking & lead attribution for full-funnel clarity.
VSA vs. typical alternatives
Pick the operating model that matches your growth stage — and your tolerance for guesswork.
| Criteria | VSA PPC Management | Freelancer | In-house only |
|---|---|---|---|
| Cadence How often optimisation happens |
Weekly optimisation | Often monthly, varies | Can be weekly, depends on workload |
| Measurement discipline Tracking-first mindset |
Tracking validation + fixes | Sometimes limited | Strong if the team is specialised |
| Waste reduction Negatives, intent, placements |
Systemised hygiene | Depends on experience | Strong, but can be resource constrained |
| Governance Planning, testing, guardrails |
Experiments + reporting | Often ad hoc | Strong, but slower iteration in larger orgs |
| Conflict protection (Tier 2+) | Yes | Uncommon | N/A |
Note: The right model depends on your internal capacity, speed needs, and how clean your measurement is today.
PPC management FAQs
Short answers, straight to the point — so you can decide quickly.
How do your PPC management fees work?
Do you require conversion tracking before starting?
How often do you optimise accounts?
Can you help reduce wasted spend quickly?
Do you handle remarketing and brand safety?
What if I want a senior team to join stakeholder syncs?
Get a PPC plan (and book your call)
Send your details first (so we have context), then book time. We’ll reply within 1 business day.
We’ll use this to prep your first recommendations.
Details received. Choose a time below — we’ll arrive prepared with initial opportunities and a prioritised plan.
