Pay-Per-Click & Pay-Per-Call Important?
PPC, as a general marketing approach, may not fit every business. I know that most marketing businesses will say “Blah-blah-blah marketing, blah blah blah sales stuff”, but the brutal truth is, sometimes it won’t make sense for a business who makes $5 profit per sale to spend $10 for a website conversion.
It’s important to first and foremost understand your company’s potential when it comes to Paid advertising.
From our experience with surveying competitive PPC campaigns, those who do well with PPC, do GREAT, while those who don’t, fail miserably. There are a few reasons why this happens, and their failures could’ve been avoided entirely if they had the right council to begin with.
That is the reason Pay-per-click & Pay-per-call is potentially the most important advertising idea for your business to think about. You could very well be letting hundreds, or even thousands, of profitable conversions slip through your fingers every single day.
Where are all of those leads going? Most certainly to your competitors, leading to their company growth, increase in marketing campaign budgets, and a never ending snowball that can, in the worst cases, drive you out of business.
It is of absolute importance that your business know the unique potential your company and industry have on ad platforms such as Google Adwords, Facebook Ads, and more.
PPC Advertising For?
As we covered above, some businesses are perfect for Paid ad campaigns, and others should consider other marketing avenues, such as Search engine optimization, or social media marketing.
Here are some points that can help determine if you could benefit from PPC:
- Your business is a service provider with high-intent keywords being queried on Google. (i.e. “Roof Cleaner in Calgary”, “Concrete Repair Company”, etc.)
- Your business has a high profit margin, or LCV (Lifetime Customer Value), on advertised services.
- Your business has a converting sales process.
- [optional] Your business has seen success with other digital marketing efforts. (Social Media, SEO, email marketing, etc.)
- [optional] Your business has convincing introductory offers, with up-sells.
Are you in the retail or eCommerce industry? Most prospects who are shopping online, avoid ordering $400+ items unless they’re able to speak with someone on the phone. Pay-Per-Call advertising can help your business save money, and drive more sales by focusing on customers willing to call your sales team.
Google Ads & SEM Campaigns
Google Ads (formerly “Google Adwords”) is by far the most popular Pay Per Click platform used by marketers because of it’s incredible ability to target high-intent traffic. Google Ads campaigns are often referred to as “Search Engine Marketing” (Not to be confused with SEO — Search Engine Optimization).
Google Ads allows your business to buy space on the top of important searches performed on Google, such as “Carpenter in Calgary”, “Calgary Cleaning Service”, or “Real Estate in Calgary.” All of the searches happening every day on Google can be targeted with CPC (Cost-Per-Click) ads and show your business at the very top to every prospect.
Search Engine Marketing is a broad term used to describe an overall approach to marketing on search engines, including pay per click on Google, Bing, Yahoo, and more.
Our Calgary Google Ads Experts can craft the perfect Pay Per Click Campaign for your business.
Facebook Ads Campaigns
Businesses that are active on their Social Medias could make a lot of use out of Facebook ads. For instance, if your business is able to create engaging video, pictures, or posts, that can inspire users to watch, share, and like, then you can expect great success with the right Facebook ad campaign.
Facebook’s greatest ability is the power to target very specific groups of people. From age, sex, location, interests, and more, you can decide exactly who gets to see your ad and who doesn’t.
Think of this — your business, “Lola’s dance studio”, provides dancing lessons to people around Calgary. Now, imagine if you could show users who’ve shown interest in dance and are within 2 miles from your dance studio a video ad that demonstrates new dance techniques. You would create a lot of interest and shares among the dancing community, creating a flow of new customers.
How about this — You’re are a Personal Chef in Calgary, and you’re looking to get in front of wealthy individuals who are not only foodies, but health conscious. Well, you could create a video on how to create a meal plan for optimal health, and you would demonstrate your skills in action. You would surely get many enthused prospects looking for someone to help them with their day-to-day meal prep.
Our Team of Calgary Facebook Ads Experts can help your business create and tailor a well optimized campaign.
YouTube Ads Campaigns
YouTube is a particularly great platform to showcase attention grabbing videos from your business. There are millions of people watching YouTube everyday, and thousands watching videos related to what your business does.
With the viral nature of the world today, ONE video can change your business forever. I’m not exaggerating when I say that your business can go from $0 in revenue to 7 digits virtually overnight.
Imagine if you could create a video ad for your business that would not only convert viewers into buyers, but cause a wave of shares like these videos did. The reason those viral ads performed well was because they harnessed two important aspects: Pain points, and Virality.
Virality is a matter of allowing your ad to not only serve as an informational video, but to have “share power” by adding humor or shareable content to the video. With the right balance, you can have an incredible video ad that doesn’t even seem like an ad, and instead presents itself as an entertaining video you can share.
Our Team of Calgary YouTube Ad Experts can help your business craft Viral Video Ads.
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Welcome to Vancouver SEO – the #1 premier team of Calgary PPC specialists. You’re probably here because you’re interested in what Pay-Per-Click, and Pay-Per-Call, can do for your company.
We can help your business tower over your competition by ensuring that your website is both found by Google and optimized for mobile viewing. Each company is different and has unique needs, to better evaluate what we can offer you we would like to give you a FREE strategy session. This consultation will provide you with an assessment of what we could do to enhance your business and life. To receive your report, please fill out the Strategy Session application by pressing the button bellow.