Keyword Research Services that turn intent into revenue
Most keyword research fails because it stops at lists. VSA builds a complete keyword universe, a clear intent map, and a keyword-to-page plan your team can publish, optimise, and measure. Less guessing, more qualified leads.
Prefer a quick chat? (604) 245-5916 View case studies
Why VSA keyword research drives results
We align search demand to business value. That means prioritising the terms that create qualified leads, not vanity traffic. If you also need content planning, see SEO Content Strategy.
Intent clarity, not keyword noise
We classify intent and conversion pathways so each cluster has a clear purpose. Your pages match what searchers actually want.
- Intent and funnel stage per cluster
- Lead quality guardrails
- Local modifiers when relevant
A keyword-to-page plan you can execute
You get a map of what to build, what to refresh, and what to consolidate. This pairs naturally with On-Page SEO.
- One primary target per page
- Support terms and headings
- Internal linking notes
Prioritised for impact
We score opportunities using effort, competition, and value. Your next 10 actions are obvious.
- Priority score and rationale
- Quick wins vs long-term plays
- Measurement plan alignment
Deliverables you can hand to your team
Everything is structured for publishing and optimisation. If you need to validate competition first, add Competitor SEO Analysis.
Included in every engagement
- Keyword universe grouped into themes, products, services, and problems.
- Intent map with funnel stage and page type recommendations.
- Keyword-to-page plan including new pages, refreshes, and merges.
- Priority scoring based on value, difficulty, and effort.
- SERP notes like local pack presence, featured snippets, and people-also-ask.
- Internal linking suggestions to support topical authority.
Optional add-ons that pair well
- SEO Copywriting Services for content briefs and publish-ready drafts.
- SERP Feature Optimisation to win snippets and PAA coverage.
- Local Landing Pages Strategy for service-area growth.
- Programmatic SEO (pSEO) when you need scalable page generation.
- Negative Keyword Management if you also run Google Ads.
- SEO Conversion Tracking and Lead Attribution for closed-loop reporting.
| Cluster | Primary keyword | Intent | Recommended page | Priority | Notes |
|---|---|---|---|---|---|
| Service Keyword research | keyword research services | Commercial | Service page | High | Lead intent, strong CTA alignment, add FAQs |
| Local Vancouver | keyword research vancouver | Commercial | Service page section | High | Add local proof, reinforce service area |
| Intent Informational | how to do keyword research | Informational | Guide post + internal links | Medium | Capture top funnel, route to proposal |
| Revenue Bottom funnel | seo keyword research agency | Transactional | Service page variant / supporting section | High | Emphasise deliverables and outcomes |
Want this built for your exact niche and margins? Request a proposal.
Our keyword research process
Designed for speed, clarity, and execution. If you are recovering from an algorithm hit, pair this with Indexing and Ranking Drop Recovery.
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1Input capture Offers, margins, locations, lead quality
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2Demand expansion Seed sets, modifiers, adjacent intents
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3Intent and SERP review What Google rewards for each query class
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4Clustering and mapping One primary target per page, clear support terms
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5Prioritisation Impact scoring, roadmap, next 10 actions
Step 1: Input capture
We start with reality: what you sell, who you serve, where you serve them, and what a good lead looks like. This prevents keyword sets that drive volume but not revenue.
- Offer definition
Top services, constraints, and priorities.
- Conversion targets
Calls, forms, bookings, purchases, and lead quality signals.
- Local context
Neighbourhoods and service areas when applicable.
Step 2: Demand expansion
We expand from seed keywords into the full universe: problem queries, comparisons, alternatives, and high-intent modifiers. If you need location scaling, see Multi-location Local SEO.
- Modifier library
Best, near me, pricing, reviews, and industry-specific terms.
- Competitor gap cues
Topics you should cover, without copying.
- Question demand
FAQ and PAA candidates for topical authority.
Step 3: Intent and SERP review
SERPs tell you what format wins: service pages, category pages, guides, or local landing pages. We document patterns and opportunities.
- SERP features
Local pack, featured snippets, video, images, and PAA.
- Competitive bar
What it takes to win: depth, proof, and UX.
- Conversion alignment
Where CTAs should appear and what friction to remove.
Step 4: Clustering and mapping
We group keywords into publishable clusters and map them to pages. You get clear guidance for internal linking, headings, and supporting terms.
- Keyword-to-page plan
New build list, refresh list, and consolidation targets.
- Page type recommendation
Service page, guide, local page, or product category.
- Internal links
Suggested connections for topical authority and UX.
Step 5: Prioritisation and roadmap
We score opportunities by business value, conversion likelihood, and effort. The result is a roadmap you can actually execute.
- Priority scoring
Transparent scoring with rationale, not magic numbers.
- Next 10 actions
Immediate tasks that move rankings and leads.
- Tracking alignment
What to measure and how to attribute leads.
Fast follow recommendations (optional)
If you want VSA to execute the roadmap, the next natural steps are Content Optimisation and Refreshing and Internal Linking Strategy (Editorial).
Proof from real campaigns
Keyword strategy works best when it is connected to execution. Browse more at Case Studies.
Jet Pet Resort
+992% organic clicks
Keyword expansion plus content execution to capture high-intent service queries.
Ron Parpara
+1,116% search clicks
Local intent mapping and page targeting to win competitive realtor demand.
Release The Hounds
+1,974% organic impressions
Service cluster targeting with content and on-page improvements.
Keyword research packages
One-time engagements built for clarity and action. For ongoing work, see SEO Services or SEO Pricing and Packages.
Clarity fast
Outcome promise: a clean target list and the next 10 actions to take.
- Keyword universe starter set (core themes)
- Intent snapshot for top opportunities
- Keyword-to-page direction for priority pages
- Top risks and quick wins
- Readout call
Best for: teams that want fast direction before producing content.
Execution plan
Outcome promise: a publish-ready keyword-to-page map plus a prioritised backlog.
- Everything in Foundation
- Full clustering and intent mapping
- Keyword-to-page plan (build, refresh, consolidate)
- Prioritised backlog you can execute
- Optional credit toward ongoing SEO if you proceed quickly
We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. Ask if your niche and location qualify.
“Industry” means your primary offer category. “Location” means the agreed service area. If there is overlap, we will tell you before onboarding.
Best for: teams ready to publish and optimise immediately.
90-day roadmap
Outcome promise: a 90-day roadmap plus ticket-ready backlog for fast execution.
- Everything in Growth
- Roadmap sequencing and dependencies
- Content brief template guidance
- Measurement and dashboard spec
- Workshop plus executive summary
Best for: stakeholders that want clear prioritisation and operational readiness.
Common add-ons
Add-ons make the engagement feel like options, not limitations. Pick what supports your next quarter.
Timeline
Typical delivery: 7 business days (Foundation), 10 business days (Growth), 10 to 14 business days (Scale). Kickoffs are scheduled weekly.
What we need from you
Your top services and margins, service area, ideal customer profile, and access to Search Console and GA4 if available. If you run ads, keyword and search-term data helps.
Not sure which package fits?
Start with a quick consult and we will recommend the lowest tier that still achieves your goal.
Keyword research FAQs
If your site has crawl or indexing issues that block growth, pair this with Crawl and Indexation Fixes.
How is this different from a standard keyword list?
Do you include local keywords for Vancouver?
Can you align keywords to lead quality and margins?
What if we already have pages that target similar keywords?
Will you provide content briefs?
How long until we see results?
Can this support Google Ads too?
Do you offer a free audit first?
Request a free proposal
Step 1: send your details. Step 2: pick a time that fits. Prefer to talk now? Call (604) 245-5916.