Free SEO Audit that tells you what to fix first
Get a fast, senior-led audit of your site’s biggest ranking and conversion blockers—plus a short priority checklist you can execute. If you want, we’ll walk through it on a quick call.
No contracts. No pressure. Need a full paid audit instead?
What you’ll walk away with
- Top issues holding back rankings and conversions
- Quick wins vs. high-impact fixes (prioritised)
- Pages to update first + what to change
- A recommended next step (DIY or done-for-you)
Best fit if you’re…
- Not sure why traffic or leads plateaued
- Ranking on page 2–3 and can’t break through
- Publishing content but not seeing lift
- Getting traffic that doesn’t convert
For deeper diagnosis, see Technical SEO Audit or SEO Audit Services.
What’s included in the free audit
Designed to give you direction, not a 60-page PDF you’ll never use.
1) Priority checklist
Top fixes ranked by expected impact and effort, so you know what to do first.
- Quick wins
- High-impact fixes
- Page-level targets
2) On-page & intent review
We check whether your key pages match the search intent that actually ranks and converts.
- title/meta + headers
- content gaps
- internal linking opportunities
Related: title tags & meta • internal linking strategy
3) Technical sanity checks
We look for common technical blockers that stop crawling, indexing, and performance.
- indexation signals
- duplicate/canonical pitfalls
- Core Web Vitals flags
Related: crawl & indexation fixes • Core Web Vitals
Common outcomes after the audit
- Fixing cannibalisation and consolidating pages into a clearer hierarchy
- Updating 3–5 “money pages” to match intent and convert better
- Cleaning up internal links so priority pages get the equity
- Improving speed bottlenecks that suppress rankings and conversions
- Identifying content gaps competitors own (and how to take them)
- Choosing a realistic next step: DIY, sprint, or retainer
What we check (so you know it’s not automated)
Fast, human review of the areas that usually move the needle first.
Site structure
Navigation, internal linking, and whether your most important pages are being supported.
- information architecture
- cluster opportunities
- orphan/weak pages
Content & intent
What to expand, merge, or create to match what Google is rewarding in your SERPs.
- gap analysis direction
- refresh opportunities
- SERP feature angles
Related: competitor analysis • content refreshing
Technical flags
Index bloat, duplicates, canonicals, and crawl traps that quietly suppress growth.
- duplication signals
- crawl/index hygiene
- redirect & error patterns
Related: canonicalisation • index bloat cleanup
Local signals (if relevant)
Whether your local presence is strong enough to win map and “near me” results.
- GBP review
- citation consistency
- location page readiness
Related: Local SEO • GBP optimisation
Ecommerce checks (if relevant)
Product/category architecture, indexation, and content depth for revenue pages.
- collection/category targeting
- thin/duplicate product issues
- feed vs. SEO priorities
Related: Ecommerce SEO • product feed optimisation
Measurement sanity
Quick check that you can actually measure what matters (traffic is not the KPI).
- GA4/SC presence
- conversion visibility
- next-best tracking step
Related: GA4 & Search Console setup • SEO attribution
How the free audit works
Simple flow, fast delivery, clear next step. On mobile, tap a step to open it.
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1Submit your site We confirm scope and priorities.
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2Quick diagnostic Find blockers + highest-leverage pages.
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3Prioritise fixes Impact vs. effort, in plain language.
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4Deliver + next step Audit summary + recommendation.
1) Submit your site
Tell us what you’re trying to achieve and what’s not working. We’ll use that context to keep the audit focused on ROI.
- ✓Inputs: website + goal + short note (min 20 characters)
- ✓Scope: one site, no implementation (audit only)
- ✓Timing: delivered within 2 business days
2) Quick diagnostic
We scan for the issues that commonly hold back rankings and conversions, then identify the pages most likely to produce a lift first.
- ✓indexation + duplication signals
- ✓intent mismatches on key pages
- ✓internal link support for priority URLs
3) Prioritise fixes
You’ll get a short list of actions ordered by impact and effort—so you can execute without guessing.
- ✓Quick wins: highest ROI updates you can do this week
- ✓High impact: fixes that compound over time
- ✓Decision support: what to do next (DIY vs sprint vs retainer)
4) Deliver + next step
We send your audit summary and checklist. If you book a time, we’ll walk you through the priority list live.
- ✓audit summary + priority checklist
- ✓recommended next step based on your constraints
- ✓optional call to clarify execution plan
Already know you want execution?
If you want us to implement the fixes, start here: SEO strategy & roadmapping, on-page SEO, or technical SEO services.
Free audit vs. deeper audit options
Use the free audit for clarity. Upgrade if you need a full backlog your team can execute.
| What you get | Foundation • Free | Growth • $149 | Scale • $1,750 | Full • SEO Audit Services |
|---|---|---|---|---|
| Priority checklist (what to fix first) | Included | Included | Included | Included |
| Human review (not automated) | Included | Included | Included | Included |
| Live Q&A / readout call | Optional booking | Included | Included (60 min) | Included |
| Competitor sample | Light | Capped sample | Deeper analysis | Full analysis |
| Technical crawl depth | Sanity checks | Expanded checks | Up to 25k URLs | Full scope |
| Outcome | Clarity + next step | Higher confidence plan | Execution backlog | Full roadmap + backlog |
| Typical timeline | 2 business days | 3 business days | 7–10 business days | Project-dependent |
| Best next link | Get the free audit | Upgrade to Growth | Upgrade to Scale | SEO Audit Services |
If you’re seeing a clear traffic drop, also review indexing & ranking drop recovery.
Audit upgrades (optional)
Stay on the free audit—or fast-track to a deeper deliverable your team can execute.
Free SEO Audit
Outcome: clarity on what to fix first.
- priority checklist
- human review of key pages
- technical sanity checks
- recommended next step
- optional booking to walk through it
$149 Audit
Outcome: higher confidence plan with live Q&A.
- everything in Foundation
- live Q&A to confirm priorities
- competitor sanity check (capped)
- tracking presence sanity check
- 100% credit to paid audit or first month (14 days)
$1,750 Audit
Outcome: backlog you can execute.
- crawl review up to 25k URLs
- competitor + content sample review
- local signals review (if relevant)
- 60-minute readout call
- prioritised execution backlog
We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. Ask if your niche and location qualify.
See SEO packagesTimeline
- Foundation: 2 business days
- Growth: 3 business days
- Scale: 7–10 business days
Need help with a migration or redesign? See site migrations support.
What we need from you
- your website URL + primary goal
- top services/products + target location (if local)
- any pages you want prioritised first
- (optional) access to Search Console/GA4 for richer context
If tracking is unclear, start with lead attribution.
Free SEO audit FAQ
Short answers so you can decide quickly.
Is this a real audit or an automated report?
Do I have to book a call?
What if I need implementation help after?
How fast will I get the free audit?
Do you work with ecommerce and local businesses?
Will you need access to my GA4 or Search Console?
Want to keep reading?
Useful next pages: SEO audit services, SEO consulting, content strategy, link building.