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KPI-tied roadmap
Prioritised backlog
Execution-ready tickets
7–14 business days

SEO strategy that turns into a roadmap your team can ship.

If SEO feels like a pile of “best practices,” you don’t need more ideas—you need decisions. VSA builds a KPI-tied plan from audits, keyword intelligence, and competitor gaps, then converts it into a prioritised backlog with owners, effort, and expected impact.

Get my roadmap Start with a free SEO audit

Prefer proof first? See case studies View pricing

One north-star KPI model Traffic → leads/revenue with tracking assumptions.
Prioritised backlog What to do first, second, third—and why.
Clear timeline Effort ranges, sequencing, and dependencies.

Strategy is only valuable if it ships.

Here’s what happens when SEO is prioritised, executed, and measured.

All case studies
Jet Pet Resort front desk

Jet Pet Resort

+1M organic clicks (one asset)

A roadmap that focused on the highest-leverage content opportunity first—then built supporting depth to compound rankings.

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Release The Hounds dog walker on a walk

Release The Hounds

+1,667% organic traffic

Strategy work identified keyword targets, content assets, and link priorities—then execution moved core terms to page one.

Read the case study
Ron Parpara with Vancouver skyline

Ron Parpara

+1,090% organic traffic

A structured pillar/cluster plan reduced cannibalisation, improved architecture, and focused link acquisition where it mattered.

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Weekly kickoffsExecution stays tight and accountable.
Lean senior teamFaster iterations, fewer handoffs.
Conflict-of-interest protection (Tier 2+) One company per industry per location.

What “SEO strategy” means at VSA

Not a slide deck of ideas—an operating plan. Every recommendation is tied to a KPI, mapped to a page or template, and prioritised by impact, effort, and dependencies.

North-star measurement model

We define what success means (and how it’s counted) so rankings don’t become the goal.

  • KPI definitions + conversion assumptions
  • Channel mix context (SEO vs PPC vs direct)
  • Tracking gaps called out (with fixes)
SEO attribution Tracking setup

Demand + intent map

We connect what people search to what you sell, then decide which pages should win each intent.

  • Keyword clusters + SERP intent
  • Cannibalisation & overlap fixes
  • Page-by-page target assignments
Keyword research Competitor analysis

Prioritised execution backlog

Decisions become action—sequenced tasks your team can implement without reinterpretation.

  • Impact / effort scoring + rationale
  • Dependencies + sequencing
  • Owner suggestions (dev/content/ops)
Reporting On-page SEO
Ideal if you’re stuck in “random acts of SEO.” This engagement is designed to answer: “What should we do next, in what order, and what will it likely do for revenue?”
See packages

The roadmap system

A repeatable process that turns inputs (data, SERPs, competitors) into outputs (priorities, tickets, timelines). Click steps to preview the deliverables.

Baseline + KPI definition

We align on what matters most: leads, revenue, bookings, pipeline—then define how SEO will be measured and what assumptions we’re using.

  • KPI model: target metrics, tracking notes, conversion assumptions.
  • Baseline snapshot: current rankings/traffic/landing pages and quick risk flags.
  • Constraints: dev capacity, timelines, approvals, market coverage.

Demand + intent map (what should rank where)

Strategy fails when “keywords” aren’t tied to pages and intent. We cluster demand, validate SERP intent, and assign targets to pages.

  • Keyword clusters: buy vs research intent, modifiers, local signals.
  • Cannibalisation fixes: merge/redirect/retarget recommendations.
  • Gap analysis: where competitors win and why.

Technical + architecture (make it rank-able)

If the site can’t be crawled, indexed, and understood, content won’t compound. We prioritise the fixes that unlock performance.

  • Indexation & crawl: bloat cleanup, duplication controls, canonicalisation strategy.
  • Architecture: internal linking paths, hub/cluster structure, navigation logic.
  • Performance: CWV focus areas with effort ranges.
Technical audit Site architecture

Backlog + 30/60/90 roadmap

We convert recommendations into a prioritised task list with sequencing. You’ll know what to do next and what can wait.

  • Priority scoring: impact/effort, dependencies, and “why now” notes.
  • 30/60/90 plan: sprint-ready sequencing and milestones.
  • Ownership: who should execute (content/dev/ops/marketing).

Readout + handoff

No “handoff abyss.” We walk stakeholders through the plan, answer questions, and leave you with clarity on next steps.

  • Readout call/workshop: align stakeholders and remove ambiguity.
  • Exec summary: concise, decision-ready document.
  • Next-step options: in-house execution or VSA implementation support.

Roadmap vs “SEO to-do list”

Strategy fails when priorities are fuzzy. A roadmap makes tradeoffs explicit.

What you get Generic SEO audit VSA roadmap
KPI model tied to leads/revenue Often missing Included
Page-by-page intent assignments High-level Explicit targets
Impact/effort prioritisation Not actionable Scored backlog
Sequenced 30/60/90 plan Rare Sprint-ready
Ownership + dependencies Vague Clear handoff
If your biggest bottleneck is execution focus, start here. If your bottleneck is implementation capacity, you can pair this with ongoing SEO delivery.
SEO audit SEO consulting

SEO Strategy & Roadmapping packages

Choose the level of depth you need. All tiers include a prioritised plan and a clear handoff.

Quick Wins
Foundation

$1,900 CAD

Outcome: quick clarity and the next actions to unblock progress.

7business days (typical)
  • KPI definition + baseline snapshot
  • Top opportunities and risks
  • High-level intent + page direction
  • Prioritised “next 10 actions” list
  • Readout call
Assumptions: one domain; strategy-first scope. GA4/GSC access helps (if available).
Most Popular
Growth

$3,500 CAD

Outcome: a plan you can execute immediately with confident priorities.

10business days (typical)
  • Everything in Foundation
  • Competitor + keyword gap analysis
  • Page-level intent assignments (capped)
  • 30/60/90 roadmap + prioritised backlog
  • 100% credit to first month if you start SEO delivery (within 14 days)
Assumptions: one domain; capped page review. Best if you know your top services and margins.
Best for teams
Scale

$6,000 CAD

Outcome: a 90-day roadmap plus ticket-ready backlog for cross-functional execution.

10–14business days (typical)
  • Everything in Growth
  • Deeper architecture + internal linking plan
  • Ticket-ready backlog (acceptance criteria style)
  • Measurement + dashboard spec
  • Workshop (90 min) + exec summary doc
Assumptions: one domain. Requires stakeholder attendance for workshop alignment.
Common add-ons Guardrails that feel like options (not limitations).
SEO content strategy Architecture & internal linking Technical implementation support Digital PR for SEO Reporting dashboards

Timeline

Most roadmaps are delivered in 7–14 business days, depending on tier and access.

  • Day 1–2: access, baseline, KPI alignment
  • Day 3–7: demand + competitor analysis, page mapping
  • Day 6–10: technical + architecture priorities
  • Final: backlog, 30/60/90 plan, readout

What we need from you

To keep this fast and accurate, we’ll request:

  • Website + CMS context (WordPress/Shopify/custom)
  • GA4 + Search Console access (if available)
  • Top services/products + margins (even directional)
  • Service area(s) + competitive set
  • Any known constraints (dev capacity, approvals)
Access can be read-only. If you don’t have analytics set up, we’ll document the gaps and options.

FAQ

Clear answers before you book time.

Is this an SEO audit or something different?
It includes audit components, but the outcome is different: a prioritised roadmap (30/60/90) and an execution-ready backlog. If you already have an audit, we can often accelerate by validating it and converting it into a shippable plan.
What if we want VSA to implement the roadmap?
Great—many clients use the roadmap as the onboarding blueprint. The Growth tier includes a limited-time option: 100% credit to your first month if you start ongoing SEO delivery within 14 days.
Do you cover Local SEO, ecommerce, or multi-location?
Yes. The roadmap adapts to your business model. For local and multi-location, we incorporate GBP, geo pages, and location architecture. For ecommerce, we include category structure, product feed considerations, and intent mapping at scale.
What deliverables do we actually receive?
You’ll receive a roadmap document (30/60/90), a prioritised backlog, and a readout. Higher tiers include deeper page mapping, ticket-ready tasks, and measurement/dashboard specs.
Will you guarantee rankings?
No—nobody honest can. What we do guarantee is clarity: what to do, in what order, and why it should work based on data and SERP reality.
Can you help if we recently redesigned or migrated?
Yes. If rankings dropped after a redesign/migration, we’ll incorporate diagnostic priorities and remediation steps. You may also want: SEO site migration support.
What if our tracking is a mess?
We’ll document tracking gaps and recommended fixes, and can implement if needed: GA4 + Search Console setup and conversion tracking.

Request your roadmap

Step 1: send your details. Step 2: book a time. You’ll get a fast confirmation, then the calendar embed appears instantly.

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No contracts. Reply within 1 business day. If you prefer, start with a free SEO audit.

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