We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. Ask if your niche and location qualify.
Search Engine Optimisation that drives qualified leads
Rankings are a means to an outcome. We build an SEO system that improves technical health, matches intent, earns authority, and lifts conversions so your organic channel compounds month after month.
Most agencies sell rankings. We build a growth engine.
If you have ever felt like SEO deliverables were busywork, you are not imagining it. The typical model is built for volume, not outcomes.
| What matters | Typical agency | VSA approach |
|---|---|---|
| Revenue alignment SEO priorities mapped to leads, pipeline, or ecommerce revenue. |
Keyword lists and generic monthly tasks. | Intent mapping, page-level targets, and conversion feedback loops. |
| Technical clarity Fix what blocks crawling, indexing, and page experience. |
Automated audits with no prioritisation. | Triage by impact and effort, then ship fixes in a defined sprint. |
| Content that ranks Assets built for SERP intent, not word count. |
Thin blogs that add noise and cannibalise. | Pillar and cluster architecture with internal linking and refresh cycles. |
| Authority without risk Earn links that hold up long-term. |
Cheap link packages and toxic footprints. | Quality-first outreach, PR angles, and relevance checks. |
| Conflict protection Your growth is not diluted by competitor overlap. |
Two competitors, one playbook, same city. | Tier 2+ conflict-of-interest protection by industry and service area Details |
| Reporting that drives action Clear priorities, not dashboards for show. |
Vanity metrics and generic commentary. | KPIs tied to pages, queries, and conversion paths, with next steps. |
What is included in SEO services
Choose the level of execution you need. Every tier is built around measurable output, clean technical foundations, and content that matches search intent.
Technical SEO that removes friction
Indexation, crawl paths, site architecture, Core Web Vitals, canonicalisation, and cleanup that prevents wasted crawl budget.
- Technical SEO Audit and prioritised sprint plan
- Crawl and indexation fixes
- Core Web Vitals optimisation
On-page optimisation that targets intent
Titles, headings, internal links, schema, and content upgrades based on what actually ranks and converts in your SERPs.
- Keyword research and intent mapping
- Meta optimisation for CTR
- Schema markup for rich results
Content strategy that builds topical authority
Pillar pages, clusters, refresh cycles, and linkable assets that earn citations and keep ranking over time.
- SEO content strategy
- Content refreshes to recapture drops
- Editorial internal linking
Authority building that holds up
Earn links via PR angles, relevance, and quality checks. No risky footprints. No volume spam.
Tracking and lead attribution
SEO only works if you can see what converts. We align SEO with measurement so decisions are obvious.
Our SEO process (built for speed and compounding wins)
We start by removing what blocks growth, then we ship a consistent cadence of improvements. Every month ties back to rankings, traffic quality, and conversions.
- 1 Baseline and targetsKPIs, conversion paths, and measurement.
- 2 Technical triageFix crawl, indexation, and page experience.
- 3 Intent mappingKeyword groups matched to pages that should win.
- 4 Ship upgradesOn-page, internal links, and content assets.
- 5 AuthorityDigital PR and link acquisition with quality controls.
- 6 Review and iterateMonthly priorities based on performance signals.
Baseline and targets
We align on outcomes first: lead quality, pipeline velocity, ecommerce revenue, or local enquiries. Then we ensure measurement is reliable so we can make decisions quickly.
- KPI baselineRankings, traffic quality, conversions, and attribution sanity checks.
- Conversion pathsIdentify pages that must convert, not just rank.
- Report formatA consistent monthly view you can actually use.
Technical triage
SEO cannot compound if Google cannot crawl and index cleanly, or if your pages feel slow and unreliable. We prioritise fixes that remove friction first.
- Crawl and indexationStatus codes, redirects, canonicals, sitemaps, robots, and bloat.
- Site architectureInternal linking paths that support your money pages.
- Page experienceCore Web Vitals, UX blockers, and mobile issues.
Intent mapping
We do not chase every keyword. We pick the sets that match your offers and build a page map that avoids cannibalisation.
- Keyword groupsClusters by intent, not random lists.
- SERP reality checksWe model what Google rewards in your exact SERPs.
- Page targetsAssign each group to the best page or build one.
Ship upgrades
This is where wins happen. We execute a steady cadence of on-page improvements, internal linking, and content assets that rank and convert.
- On-page optimisationTitles, headings, content, schema, and CTR improvements.
- Content assetsLanding pages, guides, and linkable assets.
- Internal linkingEditorial links that push authority to the pages that matter.
Authority
We earn links in ways that hold up. Every opportunity is checked for relevance, quality, and risk so your site builds durable authority.
- Digital PR anglesStories and assets that deserve citations.
- Quality controlsRelevance, authority, and toxicity checks.
- Link reclamationRecover lost links and unlinked brand mentions when possible.
Review and iterate
SEO is not set-and-forget. We review what moved, what did not, and why, then we prioritise the next cycle based on impact.
- Monthly reportingWhat changed, what we shipped, and what comes next.
- Conversion feedbackWe double down on pages that turn into leads and sales.
- RoadmappingQuarterly planning on higher tiers to stay ahead of competitors.
Results (selected case highlights)
Strong SEO looks obvious in the numbers. Here are four campaigns that show what happens when technical health, content depth, and authority work together.
Jet Pet Resort
Rank gains plus a single content asset that created massive demand.
Release The Hounds
From page two to the top of page one, plus compounding visibility.
Ron Parpara
Local dominance with clear ROI signals on seller lead growth.
City Wide Environmental Cleaning
Lead-producing organic channel with consistent high-value demand.
SEO packages and pricing
Pick the tier that matches your competitive landscape and content velocity. Tier 2+ includes conflict-of-interest protection.
Foundation
Outcome: stabilise and start compounding in 30 days.
- Kickoff and KPI baseline
- Technical triage priorities
- On-page optimisation (up to 4 pages)
- 1 new or rebuilt landing page monthly
- Monthly report plus call
Growth
Outcome: consistent growth cadence with measurable output.
- Everything in Foundation
- On-page optimisation (up to 8 pages)
- 2 content or landing assets monthly
- SERP feature targeting (10 queries)
- Biweekly check-in
Scale
Outcome: faster compounding plus conversion focus.
- Everything in Growth
- On-page optimisation (up to 15 pages)
- 3 content or landing assets monthly
- Conversion improvements on top pages
- Weekly check-in plus quarterly roadmap
SEO FAQs
Clear answers to the questions that usually decide whether SEO works for your business.
How long does SEO take to work?
Do you guarantee rankings?
What is included in a free SEO audit?
Can you help with local SEO in Vancouver and beyond?
Get a free SEO audit and a clear plan
Tell us what you are trying to achieve and we will reply within 1 business day with the highest-impact opportunities. After we receive your details, you can book a time instantly.
Step 1: Send your details
No contracts. Clear deliverables. If Tier 2+ is a fit, we will confirm conflict protection eligibility before onboarding.