Stop paying for wasted clicks. Clean up your PPC account so every dollar has a job.
We find where spend leaks, fix the causes, and leave you with a cleaner account structure, stronger conversion signals, and a governance plan your team can actually follow.
Block irrelevant queries, tighten match behaviour, and rebuild negatives and keyword intent coverage.
Cut junk inventory, add exclusions, and stabilise performance for Display, YouTube, Demand Gen, and PMax.
Make sure optimisation is learning from real conversions, not noise. Clean signals improve bidding outcomes.
Prefer a full diagnostic first? Start with our Google Ads Audit Services.
When you need an account cleanup
PPC accounts naturally bloat over time: new campaigns, temporary promos, new match types, evolving audiences, changing products. Cleanup is how you get back to a structure that is simple, measurable, and aligned with profit.
Usually a signal problem, a query problem, or wasted inventory that is diluting auctions.
Intent drifts, match behaviour changes, and brand queries steal budget from growth terms.
Duplicate actions, low-value events, spam, or poor attribution can push bids in the wrong direction.
Waste map (common leak sources)
A quick visual of where we typically see spend bleeding out first.
If you suspect the foundation is broken, pair this with Server-Side Tagging for Google Ads or a tracking rebuild.
Our waste reduction system
We prioritise fixes that reduce wasted spend quickly while protecting conversion volume. You get a cleaner account, plus a documented plan that makes future optimisation faster.
On mobile, steps open as a scrollable panel. Pick a step to see details, then pull down to close.
We sequence changes to reduce risk, avoid learning resets, and preserve volume where possible.
So the account stays clean after the project and your team knows what to maintain.
Cleaner campaigns make experiments easier. Use Google Ads Experiments next.
What you get
Clear deliverables, not vague advice. Everything is built to improve performance and maintainability.
Search terms audit, negatives, match strategy, and intent coverage fixes.
Campaign structure, product segmentation, and hygiene checks. Feed work available if needed.
Placement exclusions, topic controls, and inventory checks where available.
Validate conversion actions, values, and basic measurement integrity.
Common quick wins
- Build negative keyword lists for obvious non-buying intent and job-seeker traffic.
- Separate branded demand from non-brand growth, so budgets do not cannibalise.
- Fix location targeting, presence settings, and excluded regions that never convert.
- Clean audiences that cause overlap or inflate reach without qualification.
- Remove duplicate conversions and tighten primary actions for bidding.
If lead quality is a core issue, consider Quality Score Optimisation and landing page improvements.
What we do not do in a cleanup
Cleanup is not a full management retainer. It is a focused project built to remove waste and make the account easier to optimise. If you want ongoing iteration, see Google Ads Management Services or PPC Management Services.
Project pricing
Choose the level of depth based on account size and how much structural change you need. Not sure? Pick Growth for most accounts.
Fast cleanup pass
Best if you already know where the waste is and want quick, safe fixes.
- Search terms audit and negative keyword starter set
- Campaign hygiene pass (settings, locations, devices, schedules)
- Basic placement hygiene (where applicable)
- Top waste fixes prioritised
- Next steps list for internal follow-through
Meaningful waste reduction
Cleanup plus structure improvements, exclusions, and measurement sanity checks.
- Deeper query hygiene, negatives, and match strategy
- Structure improvements for clearer intent and reporting
- Placement exclusions plan (Display, YouTube, PMax where applicable)
- Conversion action and value checks
- Readout call with a prioritised roadmap
Governance plus rebuild
For complex accounts that need restructuring, controls, and a sustainable operating model.
- Restructure for up to 6 campaign objectives (scoped)
- Advanced exclusions plan and account guardrails
- 30-day monitoring notes after changes
- Team workshop, documentation, and governance checklist
- Handover plan for ongoing optimisation
Popular add-ons
If your waste scan shows these are the bottleneck, we can add them to your project scope.
Proof that process beats guesswork
We build marketing systems with clear deliverables and reporting discipline. Clients value the clarity, speed, and honest guidance.
City Wide Environmental Cleaning (Google review excerpt)
Jessika Elvin (Google review excerpt)
Hank Freudenberg (Google review excerpt)
Want ongoing iteration after cleanup? Book a consult for Google Ads Consulting.
Related services
Use these to deepen the improvements once the account is clean.
Prefer the canonical Google Ads version of this service? Google Ads Waste Reduction and Account Cleanup.
FAQ
Answers to the questions we get most often before a cleanup project.
Will cleanup hurt performance?
Do you handle Performance Max cleanups?
What access do you need?
Can you fix tracking as part of this?
Do you offer ongoing management after the cleanup?
Get your free waste scan
Tell us what you are seeing. We will reply within 1 business day with next steps and the best-fit tier.
Step 1: Send your details
No pressure. The goal is to understand your account and what “better” means to you.
Step 2: Book a strategy call
After you submit, the scheduler unlocks here. If you prefer, you can also just wait for our reply.