Google Ads Pricing & Packages
for predictable, trackable growth
Choose a one-time package (audit or launch) or a monthly management tier built around clean measurement, tight execution, and spend discipline. You’ll see exactly what’s included, what’s optional, and what it takes to scale.
Clear deliverables. Monthly reporting. Lean senior team—fewer handoffs, faster iterations.
Model: base + % of ad spend (CAD)
What you’re really buying: speed + measurement + spend discipline
Most Google Ads failures aren’t “bad ads”—they’re unclear conversion definitions, missing tracking, mismatched landing pages, and accounts that grow messy over time. These packages are built to keep performance clean as spend increases.
Conversion goals that don’t lie
We align campaigns to what the business needs: qualified calls, booked consults, purchases, or pipeline stages—not vanity metrics.
- Goal mapping + “good lead” definition
- Tracking sanity checks (and fixes if needed)
- Budget allocation by funnel intent
Waste reduction by default
Negative keyword governance, match-type control, placement hygiene, and query mining—so your budget doesn’t leak.
- Search term hygiene + negatives cadence
- Brand safety / placement guardrails
- Clean account structure that scales
Testing that compounds
We run controlled experiments on ads, audiences, bidding, and landing pages—then keep what wins.
- RSA + creative iteration schedule
- Google Ads Experiments support
- Decision logging + next-step roadmap
Tracking add-ons when needed
If tracking is missing or fragile, we’ll recommend the correct setup before we scale spend. Popular options: Enhanced Conversions, Server-Side Tagging, and Call Tracking.
Low drag collaboration
We keep execution tight: structured onboarding, clear deliverables, and reporting that ties back to leads and revenue signals. (Team sync join-ins available when needed—kept intentionally below the fold.)
Monthly Google Ads management pricing
Best for businesses that want consistent optimisation, reporting, and governance. Fees are a base + % of ad spend. Most accounts choose Growth for the best balance of speed and coverage.
Foundation
Outcome: reliable lead flow with weekly optimisation and clean spend controls.
- Weekly optimisation cadence (core levers)
- Search term hygiene + negatives
- Monthly asset refresh (light)
- Monthly reporting + call
- RSA optimisation basics
Growth
Outcome: best-value tier for most accounts—strong testing cadence + optimisation depth.
- Everything in Foundation
- Structured testing (ads + audiences + bidding)
- Assets & extensions optimisation
- Placement / brand safety basics
- Biweekly call + action plan
Scale
Outcome: lead quality system + governance for multi-campaign growth.
- Everything in Growth
- Advanced bidding + structure governance
- Lead quality loop guidance (sales/ops)
- Weekly call + quarterly planning
- Support for Performance Max systems
Typical onboarding timeline
- Week 1: kickoff + tracking check + account mapping
- Week 2: restructure / hygiene + initial testing plan
- Weeks 3–4: iteration cadence, query mining, asset upgrades
- Month 2+: scale levers (bidding, audiences, landing alignment)
To move fast (and avoid rework)
- Admin access to Google Ads (and Merchant Center if relevant)
- Conversion goals + “good lead” definition
- Landing pages / offer details (what you sell + where)
- Budget range and seasonality notes
- Sales feedback loop contact (for lead quality)
If your tracking isn’t ready, we’ll recommend the smallest upgrade that makes optimisation decisions trustworthy.
One-time packages (audit, launch, consulting)
Ideal if you want a fast diagnosis, a clean rebuild, or a structured launch before you commit to monthly management. If you start with an audit and continue within 14 days, we’ll credit the audit toward your first month.
Google Ads Audit
Find wasted spend, conversion gaps, and quick wins—then leave with a prioritised fix plan.
- Foundation: $990
- Growth: $2,600
- Scale: $5,800
Best paired with: Waste reduction & cleanup.
Google Ads Account Setup
Launch clean without overbuilding. Tight structure, strong ads, and QA so you can optimise immediately.
- Foundation: $850
- Growth: $2,200
- Scale: $4,800
Best paired with: Conversion Tracking Setup.
Google Ads Consulting
Get senior direction for a specific initiative (PMax rebuild, bidding issues, lead quality, creative, tracking).
- Foundation: $1,250 (1 call + plan)
- Growth: $2,500 (2 calls + roadmap)
- Scale: $5,000/mo (fractional lead, 3 mo min)
Account suspension help
If you’re suspended, time matters. We’ll help triage policy issues, documentation, and resubmission strategy. See: Google Ads Account Suspension Help.
Creative + assets (optional boost)
When you need better clickthrough and conversion intent, creative matters. Explore: Demand Gen Creative and Ad Copywriting.
Plan comparison (quick scan)
Use this to match your tier to spend level, optimisation needs, and internal capacity. If you’re unsure, start with Growth.
| What you get | Foundation | Growth (most popular) | Scale |
|---|---|---|---|
| Best for | Stable accounts that need core optimisation discipline | Most businesses scaling leads with regular testing | Teams needing governance + lead quality systems |
| Base + % pricing | $1,250 + 10% (to $10k) | $2,500 + 12% (to $25k) | $4,500 + 15% (to $60k) |
| Search term hygiene | Weekly | Weekly + governance | Weekly + advanced |
| Testing cadence | Light | Structured monthly | Weekly + roadmap |
| Assets & extensions | Baseline | Optimised | Optimised + governance |
| Placement & brand safety | Optional | Basics included | Advanced controls |
| Calls / sync cadence | Monthly | Biweekly | Weekly + quarterly planning |
| Conflict-of-interest protection | Tier 2+ | Tier 2+ | |
| Lead quality loop guidance | Optional | Light | Full system |
Want a channel-specific build? Explore: Performance Max, Demand Gen, YouTube Ads, Local Services Ads.
Proof you can pressure-test
While these examples highlight organic growth, they show how we build systems that compound: measurement discipline, technical execution, and structured optimisation—exactly how we approach paid growth too.
Release The Hounds
City-wide growth system with content + optimisations.
Jet Pet Resort
+1 million organic clicks with one content asset—strategy-led execution.
More trust signals (kept out of the hero)
- Google Ads certified (9/9 certifications)
- Team sync join-ins available when needed
- Clear deliverables + monthly reporting
When you’re ready, we’ll recommend the smallest plan that gets you to reliable measurement and steady iteration.
Get a recommended package + rollout plan
Step 1: send your details. Step 2: pick a time. You’ll get a scoped recommendation based on spend, funnel stage, and tracking maturity.
After you submit Step 1, the scheduler will appear here. If you don’t see it, check your email field and try again.
Not ready for a call? Start with a quick audit: Google Ads Audit Services.
Google Ads pricing FAQ
Fast answers to common questions about fees, contracts, tracking requirements, and what “good” looks like.
How do you charge for Google Ads management?
Do you require conversion tracking before starting management?
What if we want Performance Max, YouTube, or Demand Gen specifically?
Do you do landing page optimisation too?
Are there contracts?
Can you help if our Merchant Center is suspended?
| What you get | Foundation | Growth | Scale |
|---|---|---|---|
| Best for | Core optimisation discipline | Most scaling accounts | Governance + lead quality system |
| Base + % pricing | $1,250 + 10% (to $10k) | $2,500 + 12% (to $25k) | $4,500 + 15% (to $60k) |
| Calls cadence | Monthly | Biweekly | Weekly |
| Conflict protection |