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Technical + content + internal links Prioritised backlog, not theory Clear next steps for growth

SEO audit services that turn data into ranked pages

If rankings are flat, traffic is volatile, or leads are inconsistent, you do not need another generic checklist. You need a practical audit with a prioritised plan, realistic effort estimates, and fixes your team can ship.

Book a strategy call See audit pricing Prefer a lighter start? Try the free audit

Based in Vancouver, serving Canada. (604) 245-5916 Typical audit timeline: 7 to 14 business days.

Audit coverage How it works Packages FAQs

What a real SEO audit should answer

Not "how many errors exist", but what matters most for revenue and how to fix it without breaking the site.

Need ongoing execution? SEO strategy and roadmapping

What is blocking growth?

We isolate the few constraints that create most of the ranking loss or missed opportunity.

  • Crawl and indexation issues, duplication, and wasted crawl budget
  • On-page gaps, intent mismatch, and cannibalisation
  • Internal link flow and weak topic clusters

What should we do first?

A prioritised backlog with impact, effort, dependencies, and clear owners.

  • Quick wins to unlock movement fast
  • High-impact fixes to stabilise rankings
  • Content actions tied to real query demand

How do we measure success?

We define KPIs you can actually use to manage SEO like a growth channel.

  • Rankings plus intent-based traffic quality
  • Lead and revenue attribution using GA4 and Search Console
  • Reporting cadence and dashboards for decision making
Audit area What we check What you get Related VSA service
Technical SEO Indexation, crawl paths, status codes, canonicals, robots, sitemaps, CWV signals Fix list with priorities, risks, and testing notes Technical SEO services
Content + intent Keyword to page mapping, SERP intent, topical coverage, refresh opportunities Content actions and page briefs for updates Content optimisation and refreshing
Internal linking Link depth, orphan pages, hub structure, anchor relevance, link equity flow Internal linking blueprint and priority targets Internal linking strategy
Authority + links Competitor link gaps, brand mentions, toxic patterns, reclamation opportunities Link gap plan and low-risk acquisition targets Backlink audit and cleanup
Competitors Where competitors outrank you, why they win, and what to replicate Priority competitor insights with action items Competitor SEO analysis
Tracking + attribution GA4 + GSC health, conversions, landing page performance, lead quality signals Measurement notes and reporting recommendations SEO conversion tracking and lead attribution

Want the quickest "what is wrong" snapshot? Start with a technical SEO audit or the free SEO audit if you need a lighter entry point.

Audit modules (tap to see checks)

Each module includes both diagnostics and a recommended fix path. On mobile, details open in a scrollable panel.

Crawl and indexation fixes

Technical foundations

Make sure Google can crawl, understand, and trust your pages.

Core Web Vitals

Content and intent

Match search intent, strengthen topical coverage, and eliminate cannibalisation.

On-page SEO

Architecture and links

Improve link equity flow so important pages rank faster with less content waste.

Site architecture

Authority and risk

Protect against toxic patterns and target safe authority gains.

Link building

Competitor gaps

Identify the exact pages and topics competitors use to win.

SERP features

Measurement

Make SEO measurable, not a monthly report ritual.

GA4 + GSC setup

How our SEO audit works

A tight process that produces decisions, not just findings. You get a readout, a prioritised backlog, and a plan.

Reporting and dashboards
4-stage audit pipeline Click a step to preview deliverables
7 to 14 business days
  1. 1 Intake and goal alignment KPI definition, constraints, priorities
  2. 2 Diagnostics Technical, content, links, competitors
  3. 3 Prioritisation Impact, effort, dependencies, owners
  4. 4 Readout and roadmap Next 30 to 90 days, tickets ready

Stage 1: Intake and goal alignment

We confirm what success looks like, what matters most to the business, and what constraints exist (CMS, dev support, approvals, seasonality).

  • KPI definition

    What we track, how often, and why it matters to revenue.

  • Baseline snapshot

    Traffic quality, conversion paths, and key landing pages.

  • Access checklist

    Search Console, GA4, CMS, and any SEO tooling you use.

Stage 2: Diagnostics

We audit how Google experiences the site: crawl, render, index, and rank. Then we audit how users experience the pages.

  • Crawl and indexation

    Sitemaps, robots directives, canonicalisation, and duplication.

  • Content and intent mapping

    Keyword to page fit, cannibalisation, and refresh targets.

  • Competitor gap scan

    What competitors publish and how they structure winning pages.

Stage 3: Prioritisation

Findings get converted into a backlog with clear priorities and practical sequencing. This is where audits become useful.

  • Impact scoring

    Revenue relevance, traffic upside, and risk reduction.

  • Effort estimates

    What it takes for dev, content, and approvals.

  • Dependencies

    What must happen first to avoid rework or ranking volatility.

Stage 4: Readout and roadmap

You leave with clarity: what to do next week, next month, and next quarter. We can also join team syncs if needed.

  • Readout call

    Walkthrough of priorities, trade-offs, and expected outcomes.

  • 90-day roadmap

    Sequenced plan with milestones and success metrics.

  • Ticket-ready recommendations

    Clear instructions your team can implement without guessing.

Common problems we uncover

  • Index bloat and duplicate pages diluting authority
  • Thin or outdated pages that do not match search intent
  • Internal links that over-prioritise low value pages
  • Core Web Vitals regressions after site updates
  • Tracking gaps that hide which pages actually generate leads

What you can do immediately

Even before the full audit lands, these steps reduce chaos fast:

  • Confirm Search Console property coverage and sitemap health
  • Eliminate obvious duplicate templates and parameter indexation
  • Refresh title tags on priority pages (intent first, not stuffing)
  • Add internal links from high authority pages to revenue pages
  • Validate key conversions in GA4 (forms, calls, purchases)

If you want us to implement after the audit, see on-page SEO and technical SEO.

SEO audit packages

One-time, strategy-forward audits designed to create momentum. Choose the level that matches your site size and team capacity.

Full SEO pricing and packages
Quick wins
Foundation

$1,900 CAD

Outcome: quick clarity and the next 10 actions to unlock movement.

One-time Typical timeline: 7 business days
  • Technical and indexation review
  • Keyword and intent alignment for priority pages
  • Internal linking quick wins
  • Competitor snapshot (up to 3)
  • Readout call with next steps

Best for smaller sites or teams that want direction before implementing.

Most popular
Growth

$3,500 CAD

Outcome: a plan you can execute immediately with a prioritised backlog.

One-time Typical timeline: 10 business days
  • Everything in Foundation
  • Expanded page review (capped)
  • Content refresh and new page opportunities
  • Internal link blueprint for key clusters
  • Backlog with impact and effort estimates
  • 100% fee credit to first month (within 14 days)

Ideal when you want a roadmap plus conversion-focused priorities, not a list of warnings.

Best for teams
Scale

$6,000 CAD

Outcome: 90-day roadmap plus ticket-ready backlog for faster execution.

One-time Typical timeline: 10 to 14 business days
  • Everything in Growth
  • Deeper template and architecture review
  • Measurement and dashboard specification
  • Workshop (90 minutes) for alignment
  • Executive summary for stakeholders
  • 100% fee credit to first month (within 14 days)

Built for teams that want speed, clarity, and less implementation friction.

Implementation support We can execute the backlog with your dev team or handle changes end to end.
Schema and SERP features Structured data, rich results eligibility, and snippet targeting.
Local expansion GBP, location pages, citations, and Maps visibility improvements.
Log file analysis See what search bots actually crawl and where crawl budget is wasted.

Timeline

  • Foundation: typically 7 business days
  • Growth: typically 10 business days
  • Scale: typically 10 to 14 business days
  • Kickoffs are scheduled weekly to keep execution tight

What we need from you

  • Website URL and primary services or products
  • Search Console and GA4 access if available
  • Top locations you serve (local, national, or both)
  • High value conversions (forms, calls, purchases)
  • Any known constraints (CMS limitations, dev bandwidth)

Package comparison

Use this to choose the right depth. If you are unsure, pick Growth.

Conflict-of-interest (Tier 2+) Conflict-of-interest protection (Tier 2+)

We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. Ask if your niche and location qualify.
Deliverable Foundation Growth Scale
Technical crawl and index review
Robots, sitemaps, canonicals, duplication
 Included Included Included
Content and intent mapping
Priority pages, cannibalisation, refresh targets
 Core Expanded Deep
Internal linking blueprint
Clusters, anchors, link flow priorities
 Quick wins Included Included
Competitor snapshot
Why they win, what to replicate
 Up to 3 Up to 3 Up to 3
Prioritised backlog
Impact, effort, dependencies, owners
 Next 10 actions Full backlog Ticket-ready
Workshop / stakeholder alignment
Faster approvals and execution
 Optional Optional 90 minutes
Fee credit to ongoing SEO
When starting within 14 days
 Not included 100% credit 100% credit

What’s included in detail

Open to view. This keeps pricing readable while still being explicit.

Technical checks
Crawl paths, indexation control, canonicalisation, duplication, status codes, redirects, robots directives, sitemap integrity, internal link depth, Core Web Vitals signals, and risk notes for changes.
Content and intent checks
Keyword to page mapping, intent fit, cannibalisation, refresh opportunities, title and meta description improvements, content gaps by topic cluster, and actionable brief notes for priority pages.
Authority and competitors
Competitor page and topic advantages, link gap themes, brand mention reclamation opportunities, risk patterns to avoid, and practical authority growth targets aligned to your niche.
Measurement and reporting
GA4 and Search Console review, conversion event validation recommendations, landing page performance reads, and reporting cadence suggestions so SEO progress is measurable and tied to outcomes.

After the audit

Many teams use the audit as the blueprint for implementation. If you want VSA to execute, we can roll directly into delivery with clear monthly deliverables and reporting.

Not sure if you need an audit or execution? Start with a call, or request a free SEO audit for a lighter snapshot.

Request your SEO audit

Step 1 sends your details to our team. Step 2 lets you book a time for the audit strategy call.

Prefer a contact form? Contact VSA

Step 1: Tell us what you need

We reply within 1 business day. No contracts, no pressure.

Tip: If you have Search Console access, mention the property type (Domain or URL prefix) and whether GA4 is connected.

Call (604) 245-5916
Step 2: Book your audit strategy call We will review your submission, then align on goals, constraints, and the right audit package.
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SEO audit FAQs

Answers to the questions we hear most from Canadian businesses.

Rankings dropped? Recovery help
How long does an SEO audit take?
Foundation is typically 7 business days. Growth is typically 10 business days. Scale is typically 10 to 14 business days, depending on site complexity and stakeholder availability.
What access do you need?
Best case is Google Search Console and GA4 access, plus the website URL and your top services or products. If you do not have access yet, we can still run an audit from public signals and then refine once access is granted.
Will you implement the fixes?
Yes, if you want. Many clients use the audit as a blueprint for ongoing delivery. Growth and Scale include a 100% fee credit to the first month if you start within 14 days, which makes the handoff seamless.
Do you guarantee rankings?
No agency can ethically guarantee exact rankings because Google controls the algorithm and the SERP landscape changes. What we do guarantee is a clear, best-practice audit process, prioritised deliverables, and transparent communication on what is likely to move the needle.
Is this audit only for local SEO or national SEO?
Both. We tailor recommendations to your growth path, whether that is local visibility through Maps and location pages, or national expansion across Canada. If location growth is key, we will also reference GBP and local landing page strategy.
What if we are doing a redesign or migration?
In that case, an audit is often the best insurance. We map risks, redirects, canonical rules, and launch checks to protect rankings. If you are mid-project, ask about migration support.
Book a strategy call Start with a free SEO audit