Rank across Canada, not just in one city.
Built for Canadian businesses that need province-level coverage, category depth, and conversions you can measure. We prioritise the technical foundation, then publish and strengthen content clusters until organic demand compounds.
We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. Ask if your niche and location qualify.
National SEO needs a map, not guesswork.
We plan by provinces and intent groups, then build content clusters with internal links that make it easy for Google to understand what you cover and where you compete.
How we plan Canada-wide coverage
Most national campaigns fail because they copy one-city SEO across the country. Instead, we map:
If you need local pages, we align this national plan with Local Landing Pages (Geo Pages) Strategy and Local SEO Services so the architecture stays clean.
Output that stacks. Systems that scale.
National SEO is a mix of strategy, technical governance, and consistent publishing. This is what we ship and improve each month.
Need deeper technical work? Pair this with Technical SEO Services, Crawl and Indexation Fixes, or Core Web Vitals Optimization.
A national SEO rollout that avoids rework
We sequence the work so early wins do not create technical debt later. On mobile, tap a step to open details.
Week 1: KPI model and tracking check
National SEO only works when you can connect rankings to leads or revenue. We align on KPIs and validate tracking hygiene.
- Define primary conversion and supporting micro-conversions
- Validate GA4 and Search Console visibility and baselines
- Identify attribution blind spots and quick tracking fixes
- Turn the KPI model into a monthly reporting template
If tracking needs a rebuild, we can layer in Conversion Tracking Setup (GA4 + GTM).
National SEO retainers (Canada)
Three tiers based on publishing velocity and the level of competitive pressure you are facing. Pricing is monthly in CAD.
Foundation
Quick Wins- KPI model and tracking check
- Template-level technical priorities
- 2 assets monthly (pages or equivalent content pieces)
- Internal linking system for 1 cluster
- Monthly report plus call
Growth
Most Popular- Everything in Foundation
- 4 assets monthly
- Competitor gap tracking
- SERP feature targeting
- Biweekly call
We do not take on two direct competitors in the same industry and service area at the same time on Tier 2 plans and up. “Industry” means your primary offer category. “Location” means the agreed service area (city, metro, or national). If there is overlap, we will tell you before onboarding.
Scale
Best for teams- Everything in Growth
- 6 assets monthly
- Template optimisation where relevant
- Conversion improvements on top pages
- Weekly call plus quarterly moat plan
Timeline
Typical compounding wins show in 60 to 90 days, then accelerate as clusters and internal links expand.
- Weeks 1 to 2: measurement plus technical priorities
- Weeks 2 to 4: coverage map plus first cluster assets
- Month 2+: publish cadence plus refresh plus links
- Quarterly: competitive review and roadmap recalibration
What we need from you
Fast approvals and access keep execution tight.
- One decision-maker for prioritisation and approvals
- Access: CMS, Search Console, GA4 (or equivalent)
- Top categories, products, or services to prioritise
- Notes on provinces, metros, or segments that matter most
- Support for implementation (in-house dev or your team)
Tier comparison
| Included | Foundation | Growth | Scale |
|---|---|---|---|
| KPI model and tracking check | Yes | Yes | Yes |
| Template-level technical priorities | Yes | Yes | Yes |
| Assets published monthly | 2 | 4 | 6 |
| Internal linking system | 1 cluster | Multiple clusters | Multiple clusters plus governance |
| Competitive gap tracking | Basic | Yes | Yes |
| SERP feature targeting | As needed | Active | Active |
| Conversion improvements on top pages | Optional | Selective | Included |
| Calls | Monthly | Biweekly | Weekly plus quarterly plan |
| Conflict-of-interest protection | Ask | Tier 2+ | Tier 2+ |
If you need an enterprise buildout, see Enterprise SEO Services. If you need ecommerce depth, see Ecommerce SEO Services.
Common national SEO questions
Short, direct answers. If you want a tailored plan, jump to the proposal form below.
How is national SEO different from local SEO?
National SEO is primarily about category depth, intent coverage, and site architecture at scale. Local SEO adds proximity signals, Google Business Profile work, citations, and location landing page strategy. Many companies need both. If you need location systems, see Multi-location Local SEO.
When should we expect results?
Many sites see movement in 60 to 90 days as technical blockers are removed and clusters start to connect. Competitive categories can take longer, but the work compounds when publishing and internal links stay consistent.
What counts as an “asset”?
An asset is a publishable piece designed to rank and convert, such as a category page, service page, comparison page, or a supporting article in a cluster. The exact mix depends on your industry and the intent map.
Do you do link building?
Yes, when it is the bottleneck. For authority work, we typically use Link Building Services, Linkable Asset Strategy, or Digital PR for SEO.
Can you support bilingual or international expansion?
Yes. For hreflang and international structure, see International SEO Setup (hreflang).
Request a national SEO proposal
Step 1 sends your details to our team. Step 2 opens the calendar to book your call.
Step 1: Tell us what you are trying to win
We reply with a plan and a realistic timeline based on your category and coverage.
Step 2: Book your call
Choose a time that works. We will review your site ahead of the call.