Product Feed Optimization that turns your catalogue into higher-intent clicks.
If your Shopping performance is capped by disapprovals, messy titles, weak categories, or price and availability mismatches, we fix the feed at the source. You get cleaner data, stronger relevance signals, and a monitoring plan your team can actually run.
What product feed optimisation fixes
Shopping performance is usually limited by data quality, not bids. We tighten the inputs that Google uses to decide eligibility, relevance, and policy compliance.
Titles that match intent
We restructure titles to lead with what shoppers search, then layer in brand, model, size, colour, and variants without keyword stuffing.
- Variant handling: size, colour, material
- Category-aware title templates
- Duplicate title cleanup
Disapprovals and policy risk
We diagnose root causes, then build fixes with feed rules, attribute corrections, and verification steps so approvals hold.
- Account and item-level triage
- Structured review checklist
- Documentation for repeatability
Identifiers and attribute completeness
Missing GTINs, weak brand data, or inconsistent variants can cap eligibility. We correct and normalise the attribute layer.
- GTIN, MPN, brand, condition
- Variant grouping sanity checks
- Custom label strategy for bidding
Taxonomy that scales
We map products into clean google_product_category and product_type structures so performance analysis, exclusions, and budgets make sense.
- Category mapping and validation
- Product types aligned to your catalogue
- Consistent naming conventions
Image quality and compliance
Better images improve CTR, but policy issues can block products. We audit image rules, cropping, backgrounds, and link integrity.
- Broken image and redirect fixes
- Variant image consistency
- Policy-friendly presentation
Price and availability mismatches
If your store and feed disagree, products get limited. We fix data source rules and refresh cadence so the feed stays in sync.
- Structured data alignment
- Feed fetch and scheduling guidance
- Shipping and tax validation
Our feed optimisation system
A feed project fails when it is “fixed” once and then drifts. We ship improvements plus a governance plan so the catalogue stays eligible as you add products, change pricing, and run promotions.
- 1 Diagnostics Eligibility, disapprovals, warnings
- 2 Attribute mapping Fix the data source and structure
- 3 Title and taxonomy Templates, categories, product types
- 4 Rules and automation Supplemental feeds, rules, custom labels
- 5 Approval validation Checks, testing, documentation
- 6 Monitoring plan Guardrails so it stays healthy
Diagnostics that find the real bottleneck
We start with a structured diagnosis: account-level issues, item-level disapprovals, warnings, pricing and availability mismatches, identifier gaps, and performance limiting attributes.
- Disapproval root cause mapping (not just symptoms)
- Prioritised fixes by eligibility and revenue impact
- Approval checklist for repeat use
Attribute mapping that stays consistent
Most feeds break because the store’s fields do not map cleanly to Google’s required and recommended attributes. We design a mapping layer that is stable across variants and future catalogue additions.
- Required attributes: brand, GTIN, condition, availability
- Variant clarity: size, colour, material, pattern
- Canonical product URLs and clean UTM handling
Title and taxonomy upgrades that lift relevance
We align titles and taxonomy to how shoppers search, and how Google clusters products. That improves matching while making reporting and exclusions easier.
- Title templates by category and variant rules
- Category mapping and product_type conventions
- Duplicate title cleanup and attribute ordering
Feed rules and automation
We use rules and supplemental feeds to scale fixes without constantly editing the store. This is where catalogue governance becomes simple.
- Custom labels for margins, seasonality, clearance, hero SKUs
- Rule strategy for promotions and price overrides
- Monitoring checklist so drift gets caught early
Approval validation and documentation
We validate fixes against the same surfaces that generate disapprovals and warnings. Then we document the “why” so your team can maintain it.
- Approval checklist and verification steps
- Policy risk notes (what to watch for)
- Handoff doc with conventions and owners
Monitoring plan that prevents relapse
After launch, most problems come from new products, promo pricing, shipping changes, or theme updates. We build a light monitoring plan that catches issues early.
- Weekly health checks you can run in minutes
- Escalation rules: what needs dev help vs merchandising
- Optional support window based on tier
Common disapprovals and how we fix them
This is what usually blocks growth in Shopping. The fix is almost always a data and governance problem, not a bid problem.
| Issue | What you see | What it impacts | How we fix it | Owner |
|---|---|---|---|---|
| Price mismatch | Items limited or disapproved after promos | Eligibility, volume stability | Align structured data, refresh cadence, rule logic for promo pricing | Dev + merchandising |
| Availability mismatch | In-stock products flagged as out-of-stock (or vice versa) | Spend efficiency, wasted impressions | Inventory mapping, variant grouping checks, feed fetch schedule fixes | Merch + platform |
| Missing identifiers | Warnings for GTIN/brand/MPN | Eligibility and ranking confidence | Normalise identifiers, fix variant inheritance, patch gaps via supplemental feed | Merch + data |
| Weak categories | Irrelevant queries, noisy performance reports | Relevance, exclusion control | Map google_product_category + product_type taxonomy that matches catalogue | SEO + merch |
| Image issues | Broken images, redirects, policy flags | CTR and approvals | Fix image URLs, consistency rules, and policy-safe presentation standards | Dev + creative |
| Inconsistent titles | Near-duplicate products compete with each other | Query matching clarity | Title templates by category, attribute order, deduping, variant clarity | SEO + merch |
What you receive
You are not buying “optimisation vibes”. You get specific artefacts your team can reuse to keep the feed clean.
Approval checklist + priority fixes
Clear sequencing so you remove blockers first, then improve relevance.
- Account and item-level triage notes
- Verification steps so approvals stick
- Priority fixes list by impact
Feed mapping and conventions doc
How attributes are generated, where rules live, and who owns what.
- Attribute mapping reference
- Naming conventions and taxonomy
- Escalation guide (dev vs merchandising)
Rules and supplemental feed plan
Scalable fixes you can extend as your catalogue grows.
- Title and attribute rules guidance
- Custom labels strategy
- Promo and pricing guardrails
Monitoring checklist
Simple, repeatable checks to prevent drift and surprise disapprovals.
- Weekly health checks
- New product launch checks
- When to escalate (and how)
Pricing
Choose the scope that matches your catalogue complexity. All tiers are one-time projects with clear handoff.
$990 CAD
Outcome: get Merchant Center working and approved.
- Merchant Center connection check
- Approval checklist and priority fixes list
- Core attribute cleanup (highest-impact issues)
- Handoff doc for maintenance
- Light monitoring guidance
$2,800 CAD
Outcome: fewer disapprovals and stronger compliance.
- Full disapproval and warning triage
- Title and taxonomy improvements (templates)
- Custom labels strategy
- Feed rules guidance + documentation
- 30-day support window for follow-up fixes
$6,000 CAD
Outcome: governance and monitoring plan for scale.
- Deep taxonomy design for product types
- Advanced feed rules plan
- Process documentation for teams
- Monitoring plan and escalation paths
- 60-day support window for stabilisation
Typical timeline
- Foundation: 5 to 7 business days
- Growth: 2 to 3 weeks
- Scale: 3 to 6 weeks
Larger catalogues, complex variants, or heavy policy issues can add time. We flag that early, not mid-project.
What we need from you
- Merchant Center access (or invite)
- Store platform access (Shopify, WooCommerce, etc.)
- Any promo rules that affect pricing
- Top categories and bestsellers list
- Policy context if you have prior suspensions
If you are unsure who owns what, we help map owners to tasks during diagnostics.
Proof that systems beat tactics
Feed optimisation is a systems job. The same execution discipline that grows organic and paid performance is what keeps catalogues clean over time.
Jet Pet Resort
+1 million organic clicksOne high-leverage content asset plus execution discipline that kept compounding.
Read the case study
Release The Hounds
+1,667% organic trafficSmart page optimisation plus content assets built for search intent.
Read the case study
Ron Parpara
+1,090% organic trafficPillar and cluster structure, technical fixes, and consistent iteration.
Read the case studyRequest a feed audit
Step 1 sends your details to our team. Step 2 opens the calendar. No contracts, and we reply within 1 business day.
FAQs
Straight answers so you know what changes, what stays, and what to expect.