Anyone who wants to run a modern business successfully in the contemporary world has to look into digital marketing. There are several effective digital marketing tools today. Quora—the exclusive question-and-answer platform that satiates the needs of people from all walks of life—is considered one among the digital marketing trends for 2020. 

Quora is an engaging social media network that helps businesses to share a substantial volume of information while enabling them to promote their products and services efficiently.

Why is Quora Considered Crucial Among the Sophisticated Digital Marketing Tools?

Quora is one of the top social media platforms that are frequented by myriad users who visit for obtaining appropriate answers to their queries. With over an overwhelming 200 million unique visitors, Quora is no doubt a leading, unmatched digital marketing tool today. It is an excellent way to identify the issues that are puzzling the existing and potential user base of your business. 

Replying to Quora questions that are associated with your specific industry helps to demonstrate your skill and experience in the space, thus improving your brand’s image. Furthermore, it helps to influence people to contemplate a problem in a different way that projects your brand or product as a niche. 

Effective Tips and Tricks to get the best out of the modern social platform of Quora

Quora platform is among the top-rated digital marketing trends for 2020. There are certain strategies, following which, businesses may reap the complete benefits of Quora marketing. 

1. Creating an exceptional, captivating Quora profile is essential

Quora has a system of showing your bio in short right at the top of the page. This can be viewed by users. Care must be taken to mention your skills and industry experience so that people who visit get to know more about you and your brand. In fact, this is an excellent opportunity to perform effective branding. 

Quora allows you to show 50 characters of your profile that includes your name and bio; you may make the maximum out of this by mentioning your brand name at the beginning itself. 

You may opt for topic-specific bios as well, wherein, you may mention your experience and skills in the specific fields while answering questions related to those domains. 

To make your Quora profile complete, you may include as many details as possible:

• Your areas of expertise
• Detailed ‘about me’ section
• Your interests
• Your places and cities
• Your previous businesses and companies
• Your qualification and the educational institutions 

2. Refrain from self-promotion and excessive promotion

Answering questions related to subjects in which you have a high level of knowledge enhances your reputation on Quora. While you are given an opportunity to describe your brand here, do not forget that Quora is primarily about providing the best answers to users’ specific questions.

You need to help the Quora community and build your business through that only, and not by attempting to indulge in self-promotional activities. The success of making use of social media as robust digital marketing tools is achieved through enticing members to notice your brand. If they so desire, they would start using your products or services.

It never pays to market your products or website on Quora. Using influencer marketing is, of course, one of the marketing trends for 2020, but it is to be noted that you may resort to marketing only if a specific situation calls for it and adds value to users. Your focus must be on figuring out ways to give back as much to the community as possible. 

3. Choosing the best questions to answer is beneficial

Answering any questions on Quora is fine; it enables sharing knowledge and getting involved on a great level in the community, much like how Vancouver SEO Agency answered SEO questions on LinkedIn. But when using digital marketing tools, you need to follow a strategic way to answer users’ questions. The following are a few of the factors to be considered for such an approach:

• First, search for the topic that you choose: This helps to significantly narrow down the questions you face. It will further enable you to pick the ones you can handle expertly. 
• Go for a domain that is related to your business: Selecting questions associated with your specific business and its activities, and answering questions related to a topic that you have previously written about is essential. This equips you with experience, and meaningful stats can be shared, making your answers all the more relevant. 
• Find threats that have a lot of upvotes: Upvotes are indicators that the specific questions have been viewed on a large scale. It is the popular answers that have the potential to attract a lot of views, and subsequent clicks back to your website.
• Find questions that are new: Answers coming for fresh, new questions facilitate climbing to the top quickly. 

Questions are even more important than answers. Quora marketing is not just about providing answers, it encourages people to ask the best questions as well.

4. Answering questions with confidence and authority is imperative

You gain expertise and tend to influence people as you go on answering questions and spread knowledge. Unlike user-generated content, one of the immediate benefits of the Quora Platform is that individuals are viewed as authorities on specific subjects. The more you communicate and share your knowledge, the more the chance of you being considered an expert.

By providing great value through answers to questions, you may command great influence. To be able to provide good answers, you need to provide statistics, references, and sources. A short and relevant answer that points to some external resource is welcome.

The requirements of a short and good answer are

• Ii must be specific
• It must be focused
• It must have a personality
• You need to be passionate about the particular topic
• You must adopt to storytelling and offer takeaways

You will gain the status of being an authority on a subject by providing answers that have qualities such as being brief and focused while including a link to offer the chance of learning more. 

5. Create your network

You may connect with other users who have interests similar to you by establishing your exclusive network. This is an essential Quora marketing strategy that has to be implemented by businesses. It is suggested that you keep trying continuously to increase your network connections. 

For achieving this, search for individuals having identical interests and those who appear to be obsessed with subjects that you find significant. People with similar preferences and interests in your preferred subjects and your trade will be good resources for developing your business. 

Quora, when used as an effective digital marketing tool, proves to be an excellent place for nurturing new and meaningful connections. The process is easy too. All you need to do is click the ‘follow topic’ button. 

The Significance of Quora in digital marketing trends for 2020

Quora, with its huge following on the Internet in the contemporary world, is not only excellent for communication but also a great opportunity for modern businesses to market their brands to their targeted audience. 

It has been estimated that nearly 37% of Quora users are likely to be from management positions. Quora, when used as a robust digital marketing tool, can help marketers to reach the top-brass and decision-makers of business organizations. 

Wrap-up

Quora has audiences from all walks of life. It is not only being used by information seekers and commoners but also by experts from varied industries with different professional backgrounds. Accomplishing branding and marketing through this medium depends on adding value by providing insightful and useful answers to them, much like content marketing.

Introduction

When we talk about marketing these days, the most vital component for it is known to be the content as the importance of trust and engagement rises among the marketing campaigns.

Nowadays brands and marketers make huge investments to make their marketing campaigns & activities attractive, interesting, and influential. But the challenge has been to find the content that can help them achieve these goals.

User-generated content has emerged as the ultimate solution to these challenges and drive marketing success & growth for brands & marketers. So, what exactly is user-generated content & why should you use it?

What Is User-Generated Content?

User-generated content or UGC or consumer-generated content is any piece of content that the social media and digital media users have created and shared on these platforms.

Talking about marketing, user-generated content is when customers create and share content based on their experiences, ideas, opinions, reviews, feedback, etc. that is about or relevant to the brands & businesses.

It is shared by the real customers based on their actual experiences with a business relating to their investments. This makes the user-generated content highly trustworthy, credible, relatable and reliable.

Given these attributes, it becomes the perfect choice for brands and marketers to leverage it in their marketing campaigns and achieve their goals. Here we have listed some of the best reasons why you should use user-generated content marketing.

6 Reasons To Use User-Generated Content

1. Get Unlimited Stream Of Original Content

As we discussed, the content is extremely useful for the success of any marketing campaign these days, especially after the digital media impact is growing among the users globally.

So, it is essential to have original and fresh content that can help to empower the marketing campaigns. But the challenge that marketers and brands face is that constant content creation that is valuable, intriguing and engaging.

This requires huge investments in resources such as labour or time but user-generated content is quite different as you can get an unlimited flow of UGC from social media platforms where billions of users share valuable content daily.

With UGC, you get an unlimited hub of content that you can collect and curate as per your needs and use it in marketing too with minimal resource investment and better effectiveness.

2. Let Users Be Your Trust-Builders

Lately, the components such as trust, authenticity, reliability, etc. have been in the spotlight among the brands and marketers as they have realized the promotional brand-centric marketing is less effective and has a short life.

Also, spammy over promotional misrepresentation marketing has caused distrust and authenticity among the users for the marketing and the brand itself leading to harming the brand image and identity.

Thus, user-generated content again provides the best solution as it is shared by real customers driven by their real experiences so that makes it authentic, reliable and trustworthy more than the branded content.

Trust and authenticity are massive factors for defying the user engagement and the results that a marketing campaign will generate from the users.

3. Display Brand Advocacy & Build Desirability

Nowadays there are only a few brands globally for which the customers can take guarantee or credibility for the brand image and its products/services quality. Therefore, brand advocacy being so rare has become extremely valuable among the brands & potential customers.

User-generated content about your brand is like the positive word of mouth that users are sharing with their networks and it hugely influences the purchase decisions of the potential customers.

This advocacy by customers for the brand about its quality, value, image, etc. leads to causing brand desirability among the customers for the brand where more and more users want to associate themselves with the brand.

4. Build Social Media Reach & Influence

We all know that social media platforms are the primary and most important marketing channels for most of the brands globally. Therefore, it becomes essential to have a strong brand presence and influence on social media platforms.

Building social media presence and influence requires content but not the branded content as people tend to disregard such content due to the no value addition of engagement elements.

Whereas user-generated content increases engagement as it is more relatable, realistic, and interesting. This leads to more sharing and ultimately more reach and exposure for the brand leading to increased following and brand influence on the users.

5. Give Users The Engagement Opportunities’

Engagement is probably the most important and success-defining factor for any marketing campaign be it online or offline. So, it is essential to target the user engagement and content is the best way to do so.

As we discussed that the user-generated content is more relevant and realistic so it will create trust among the users leading to attracting them for engagement with content. Also, it will show the brand’s trust in its customers and transparency in marketing.

Along with that, the UGC marketing will also create a chain reaction where more and more users will be motivated to share useful and valuable content for your brand.

6. Magnify Your Conversions & Sales

We will start with the fact that over 90% of the users trust user-generated content while making their purchase decisions online and social ads with UGC get 5 times higher click-through rate.

Increasing conversions and sales are important goals for any marketing campaign and user-generated content is a perfect way to do so by displaying trustable, authentic, and valuable information that can positively influence consumer purchase decisions.

The increasing conversions and sales will lead to boosted revenue generation and more profitable opportunities with added benefits of brand building.

Conclusion

These were some of the best benefits of user-generated content and this valuable UGC is hugely available on the social and digital platforms. Not just these but there are many more benefits that you can avail using UGC in your marketing along with a powerful omnichannel marketing strategy.

To get started with, you can leverage a tool like the UGC platform to help you create your user-generated content marketing strategy. It will help you in collecting & curating UGC and displaying your UGC campaigns across different marketing channels.