Shoppable Instagram Guide For Online Brands

Oct 16, 2020

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Instagram is a powerful social media platform that is known for engaging users. If you desire to create a buzz for your products and services among the customers, then promoting it on Instagram is a must.

Your product will be easily discovered by more people as there are approx 1 billion monthly active users on Instagram.

For the majority of eCommerce brands and online stores, Instagram has become a huge channel for sales.

Also, this social media platform offers great features like shopping stories and tagging products that present more easy ways to convert your followers into customers than ever before.

However, if you are still not aware of its shoppable Instagram feature, then worry no more as we are here to guide you. Let’s get started!


What is Shoppable Instagram?

Instagram shoppable is a whole new way to shop through the same page. It is an excellent feature offered by Instagram, where the customer does not require to leave the page for making purchases.

The brands can vibrantly display their product or services with all the essential details and price tags that will make the customer work easier.

The idea of Shoppable Instagram is inspired to turn Instagram posts into Shoppable posts by tagging the featured products with the checkout links, details, etc. so that users can instantly turn their interest into action.

Taking advantage of shoppable Instagram, the brands can exhibit captivating brand images with the description as well as the price of the item.

The purchase process is simple, and it will directly streamline the customers from the payment page to the product page.


Advantages of Shoppable Instagram

Shoppable Instagram is the new rising trend in this social media that has changed the way people shop.

With the use of this trend, many brands power up their businesses and satisfy their customers more. Thus let us dive deep more into the benefits of shoppable Instagram-


Buying Process Becomes Quicker and Simpler

No users like complex, tiring, and lengthy product checkout and buying processes. Thus with shoppable Instagram, users can purchase the product quickly without any hassle.

It requires minimum clicks and saves a lot of their time. Also, a shorter buying journey with easy checkouts attracts more leads and conversion opportunities.


More Easier Product or Brand Discoverability

You can easily showcase your products while setting up for an Instagram shop. This gives an easy chance for the customer to have a look at your brand or products.

Instagram shoppable offers a more defined way to your products and makes it easy for the customers to search for the products they are looking for.

All the customers’ desires are fulfilled in just a click. Also, they get to know about the product specifications and their prices as well.


More Sales and Conversions With Visual Marketing 

Visual marketing is a good way to attract more customers and lead them toward conversions. This is a new age marketing tool since visuals are more engaging to the customers.

As per a report, 85% of the users are more likely to buy a product after watching a video.

Thus with shoppable Instagram, you can use visuals to create shoppable posts, and it can lead you towards more conversions and sales.


Leveraging User-Generated Content Delivers More Genuine Advertising 

The content that is created by the users for any brand or product is known as user-generated content. These content can be anything such as images, videos, reviews, blogs, or anything created by the users of a particular brand.

This is an attractive way of creating shoppable posts on Instagram. UGC is essential for the customers while making the purchase decision; thus, it also helps in enhancing the conversion rate.


How to Create Shoppable Instagram Feeds?

There are two ways of creating a shoppable Instagram feed. The one is through Instagram’s own ‘Shoppable Instagram”, and another one is by using an amazing tool like Taggbox.


“Shoppable Instagram” From Instagram

The first step is to add a Facebook catalogue to the connected Facebook page with your Instagram business account.

Then you can add the products manually or through your website. Now you can link your Instagram account with your Facebook account by approval.

After that, you need to tag your products by adding the images to your Instagram account.

Once you tag the product from the Facebook catalogue, you are done.


Social Commerce Platform

You can also create shoppable Instagram posts with the help of an amazing tool, i.e. social commerce platform.

For this, you need to follow some of the simple steps. Find the best social commerce platform that suits the needs and budget.

It will help you curate all your Instagram feed into a gallery then choose the product catalogue option. Upload your product catalogue and tag your products.

You have now successfully created a shoppable Instagram feed!

The platform will help you publish these shoppable Instagram feeds on your eCommerce website as well.


Summing Up

In the present time, social media is evolving at a fast pace, and Instagram is no exception. Instagram’s visuals appeal makes it a go-to channel for sellers to reach their potential clients.

Thus it has become an ideal platform for the brands to tell their story more compellingly. Thus if you haven’t utilized the benefits of shoppable Instagram, then do it now.



Guest Post by Alice Herman


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