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Linden Schwark
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Articles in this archive
What is SEO? Search optimisation fundamentals
Learn how SEO supports useful content, technical access and relevant discovery. Understand scope, measurement and the limits of ranking and growth promises.
SEO trends in 2023: an archived overview
Read VSA’s 2023 SEO overview as a historical resource. Review corrections to its AI, social-signal and structured-data claims, with routes to current guidance.
Website design trends from 2023
Explore the website design trends discussed by VSA in 2023, from page presentation to visitor experience. Read the examples in their original design context.
H1 tags and SEO: a 2021 guide
Understand the H1’s role, check theme-generated titles and distinguish visible headings from SEO metadata. Use the complete guide for the full hierarchy.
AMP and mobile SEO: when to use it
Assess AMP against actual mobile requirements, functionality, measurement and maintenance. Compare it with improving the existing responsive website.
Planning marketing videos for conversion
Plan a marketing video around a defined customer action. Check captions, placement, accurate metadata and measurement before evaluating conversion results.
H1 to H6 headings: structure and SEO
Use H1 to H6 for a clear page hierarchy. Distinguish search title metadata from visible headings and check a practical, accessible page example.
How to plan internal links in a blog
Plan internal links around useful page owners and reader questions. Check anchors, crawlable destinations, old links and the real enquiry journey.
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