Tips to Plan a Successful Influencer Marketing Campaign

Tips to Plan a Successful Influencer Marketing Campaign

Sept 22, 2020

Laptop and Monitor with web design

Picture courtesy: entrackr.com

Influencer marketing, or marketing on social media through influencers has been ruling the world more specifically ruling the marketing world these days.

From nano to mega influencers, everyone has made marketing their key tool for having an online presence.

While some incorporate marketing a brand as part of their content, some turn their entire account as a marketing hotspot for the brand and some influencers kickstart a social media campaign.

Either way, influencer marketing has reached absolutely new heights by turning itself into a $10 billion industry with newer elements making this form of marketing even more prevalent.

Influencer marketing companies have made their way in to bridge the gap between an influencer, a brand, and a successful social media marketing campaign.

 

What makes an influencer marketing campaign successful?

There are a variety of variables one has to deal with when roping in an influencer for a social media campaign. The probability of a successful campaign depends on a lot of factors.

Here are some much-needed tips to get sure shot success from an influencer based marketing campaign:

Picture courtesy: singlegrain.com

 

  • Planning out the goals

Influencer marketing campaigns can serve multiple purposes and hence it’s necessary to define the particular goals a brand is looking to achieve.

These can be specific like – to sell a product, create brand awareness, offer an insight into the brand, or get more interest developed into the brand and its products/services.

Based on these defined goals, it becomes easier to structure the whole campaign so as to make it more successful.

Having goals decided, the process of designing the campaign gets easier.

 

  • Selecting a target audience

Since every brand has a different set of target audiences and social media connects them to almost everyone possible, it’s necessary to select whom to target specifically.

There are various influencer marketing platforms. Choosing the target audience makes it easier to also choose the appropriate influencer to market the brand to ensure it reaches the correct audience.

Influencer Marketing is a booming marketing strategy that can prove rewarding to your brand.

It can enhance your engagement more than ever, but for that, it needs to be done right.

For that, a prime suggestion would be that you take the help of an influencer marketing agency, who can guide you the right way.

This way, the marketing campaign can be designed to be more impactful for the target audience.

 

  • Choosing the correct influencer

Choosing influencers from nano, micro, macro, and mega influencers is a tough job. Mainly because every brand is looking for that influencer who will benefit them the most.

There are influencers who have more impact than others while some are already known to market into a specific field.

Hence it is important to choose the right influencer that will not only reach a wide audience but also reach the right audience.

Also choosing an influencer with good content strategies is an added bonus. Hence this is definitely one of the most important steps in creating a successful influencer marketing campaign.

Picture courtesy: dailymaverick.com

 

  • Curating the most appropriate content

Once an influencer of choice is selected, the goals of the campaign are laid down in terms of what content can be made for it.

Influencers usually take up the charge and create their regular content by incorporating the brand.

Content can be made in the form of posts, videos, blogs, and more that are published through the influencer.

A brand can create the perfect content if the other above-mentioned factors are well in line.

The content must be on the lines of the goals, made specifically for the target audience, and utilizes the influencer’s potential to market.

 

  • Choosing the correct medium

While this does depend on the influencer chosen and what medium they have the most impact on, it’s better to also choose where you want to target.

Going cross-medium is definitely a good idea since it covers a lot of target audiences across different mediums.

The content should also be made as per that medium like videos for youtube, posts for Instagram, and more.

 

  • Monitoring its reach and impact

Once you go through all these tips, it’s time to value the final results. Since social media is quick and convenient, it’s easier to see visible results soon.

A brand should definitely keep a check on the stats and reach to see how well their campaign did.

A lot of social media do offer analytics checks and hence it becomes easier to monitor the reach.

It is also a great way to gather a response to their campaign and understand future needs and ways to present the brand.

 

These tips are the surface work of what is required for a successful influencer marketing campaign. The real thing takes a lot more effort and lots of trial and error. 

But believe me, these 6 tips are all you need to get that marketing go successful.

Authored by Shweta Singh

I am an aspiring Lawyer and a Content Writer. I believe that every business has a story and I thrive to tell that story to the world through my writing. I have been writing for influencer marketing for a long time and have grown exponentially with the industry. With Confluencr, I have learned that quality content + targeted marketing can do wonders to not only businesses but to any individual.

Guest Writer

Best Social Media Apps and Tools for Marketers

Best Social Media Apps and Tools for Marketers

Sept 20, 2020
Laptop and Monitor with web design

Managing social media pages these days can be considered one of the most tedious tasks.

It is not easy to handle various social media platforms all at once. It can be demanding on your part and can take much of your time and effort.

Develop the best content material and strategies with your social media marketing efforts by leaning on social media apps to better reach your target.

As the digital era continues to flourish and thrive, it has given many technological advances that can influence your sales and business growth.

Social media is now one of the best avenues to create an impact on your target market.

It can establish your connection with your audience and help convert your leads into sales.

With over 3.6 billion users from many parts of the world, you can reach a massive audience with your social media tactics.

To help you maximize your time on your social media marketing efforts, you can rely on different social media apps and tools.

These are essentials to do your job as a marketer more effectively and efficiently.

 

Apps and Tools You Need For Your Social Media Efforts

As a marketer, you need essential apps to start within your social media marketing journey.

These are the platforms that you must install on your phone to monitor your social profiles better and the key to your success.

 

Image: Source

One of the most popular scheduling apps for social media, Buffer allows you to schedule your content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest.

The app also provides follow-up statistics on how each post performed—knowing which of your post fair best will help you with your content plans and allow you to adjust with your social media marketing strategies.

 

If you want to focus more on Instagram for your social media marketing efforts, it can come in handy with Planoly.

It acts as a visual planner for Instagram as it allows you to see how your posts can come together before you create another content material post.

It makes your feed seamless and aesthetically pleasing for your followers.

Image: Source

Planoly also provides analytics and engagement rates for your posts.

This app can help your Instagram profile resonate with your brand more through thematic posting and branding.

This app lets you elevate the visual experience of your followers.

 

Image: Source

Handling multiple Facebook pages can be a hideous task, especially if you are working using your mobile phone.

Facebook Pages Manager App allows you to manage even up to 50 business pages from your mobile devices.

That is convenient as you can monitor several pages at once without sacrificing too much of your time. This particular app can keep you on top and track any Facebook page that you manage.

It can streamline your activities and help you address several things at once.

 

Image: Source

Another app that should not be ignored, primarily if you are focusing and allotting your social media marketing budget through Facebook and Instagram Ads.

This app will assist you as you run advertising campaigns on any of your mobile devices.

You can stay on top of your campaigns with this app, edit any schedules, and adjust your budgets.

Using Facebook Ads Manager will allow you to easily create a Facebook ad and receive notification wherever you are.

 

Image: Source

Crello can make your account visually pleasing with beautiful images and animations.

This social media app can give you many choices that you can use to come up with striking posts that can spark your audience’s interest.

Even if you have no design experience, you can create pleasing imagery with Crello.

It has 10,000 ready-to-edit templates that you can use for your needs.

 

Launched initially as Latergramme, Later gives you the flexibility to schedule and publish content materials on Instagram.

Unlike Facebook, Instagram does not offer the ability to post content at a later time.

Image: Source

Later can help you with this problem by allowing you to publish your post on a later schedule.

That is convenient as you schedule your posts to give you more time and enable you to focus on your other marketing efforts.

Later can also manage multiple Instagram account in one place, making it more efficient.

 

Like Crello, Canva can become your best ally to create stunning and professional images for your social media.

Popular to many marketers, Canva has released a new app specifically made for your mobile devices.

It brings all its power-packed features from the web right onto your phone or tablet.

Image: Source

Canva boasts of its pre-built templates that you can use for any of your social media platforms.

It is relatively easy to use Canva as you can easily drag elements into place as you create your material.

What makes this tool a top choice for marketers is that you can easily share your work directly on your social media accounts by just a few taps in your mobile device.

 

Hootsuite is one of the most well-known when it comes to social media management.

It allows you to create, schedule, and publish your content materials to all social media platforms.

With Hootsuite Composer, you can view your content material in one dashboard, making it easier for you to plot your marketing plan.

Composer is not only helps to draft your caption or attach an image on your posts, but it enables you to edit, resize your photos based on your needs and even add logos.

 

An application made for IOS; Apple Clips has an exciting feature that allows you to create animated captions while talking in any recordings.

Short video clips can generate many views on Facebook, and up to 85% of videos are played without sound by some users.

Having a caption on the video itself is a valuable tool to help your audience understand it better and help with your engagement rates.

 

To be successful in your social media marketing drive, you need to make sure you have an idea of what people are talking about you.

Mention allows you to know what the internet is saying about your brand.

It can monitor your brand’s mention in all possible platforms like social media, blog posts, news sites, and more.

Image: Source

This application will give you the latest reports on who talks about you and what is being said about your brand. Mention makes you link your social media account for a more seamless interpretation.

It can customize statistics that matter to your business.

 

Final Thoughts

Social media will remain one of the best avenues to grow your brand.

However, to do it successfully and efficiently, you need to have social media apps and tools to aid you with your marketing efforts.

It can make your life more manageable as a marketer and give you more time to focus on things that are essential for the development of your brand.

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Maricar Morga

Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia- Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.

Guest Writer

Pinterest For eCommerce: All You Need To Know

Pinterest For eCommerce: All You Need To Know

Pinterest For eCommerce: All You Need to Know

published Sept. 2, 2020

Guest Writer

Pinterest for eCommerce

Since its launch back in 2010, Pinterest has been among the number-one platforms for gaining inspiration.

Be it clothing, home decor, DIY projects, or handy materials for learning, this social media channel has also grown to become an amazing source for bringing eCommerce websites additional sales.

And because expanding online presence, boosting the website’s functionality, and even building progressive web apps is common among effective eCommerce stores.

In this article, we’ll introduce you to Pinterest and how it can help your online retail business as a strategy to gain more revenues.

 

Some Stats on Pinterest

In a nutshell, Pinterest content is created in the form of sharable pins.

In addition to their main aim (giving people unique ideas and stirring up their interest), many of the products featured in pins are available for purchase.

Meaning that apart from expanding the visibility of the brand, the products, and growing awareness, there’s an opportunity to ultimately sell more.

This is exactly what makes the platform so alluring to eCommerce businesses, both large and small.

Among the other strong sides of the platform is that it’s really good at finding and targeting an audience.

Because Pinterest is all about the personal preferences and interests of people, it is much simpler to reach out to the right people when compared to other popular social media platforms.

Topping that, if women and/or millennials are your primary targets, give Pinterest a shot for sure.

Take a look at the screenshot below.

According to the eMarketer that shared findings made based on research, as of March 2019, social media users who are over 18 years of age used Pinterest for finding products and shopping for them in an astonishing 47% of the cases.

This stat also shows that adults prefer Pinterest over other social media channels that include Facebook, Instagram, Twitter, and Snapchat for the aforementioned shopping purposes.

Social Media Activities By eMarketer

The screenshot was taken on eMarketer

 

Pinterest Accounts for eCommerce

To get started, you’ll need a Pinterest Business account.

When assembling your profile, make sure to indicate all the major details of the eCommerce store and your brand.

These include not only your name and location.

Ideally add a logo, a great feature image or video to head the page, as well as a short “about you” description and your store’s website link.

Next, you’ll need to connect your account to the product catalogue of your online store.

This is done via setups in the backend of your website.

The procedure may slightly differ depending on the platform that your eCommerce website is based on.

Once that’s ready, you can continue by creating content on the account.

As such, the products that’ll be featured in the “Shop” and placed on “Boards” will need to be assembled as pins.

Make sure to go the extra mile so that the content brings value.

As such, the images should be of great quality, the texts and descriptions should be creative, and give enough information.

In order for your pins to be compatible, all the product names and texts must be optimized and contain keywords.

The latter is required to simplify the search for the pin or for appearing in the feed when queried for similar items.

Apart from just standard photo pins, you are more than welcome to share blog posts, all kinds of visuals that include infographics and video content.

 

Shop Tabs

To give an example, let’s take a look at how the official MAC Cosmetics Pinterest page looks like.

As you can see, there’s a separate tab that collects just the products that are on sale.

The products that are visible in this section of the account look similar to the way they do on the eCommerce store’s category page.

The items feature a picture, mention their price, name, and brand.

Pinterest Shop Tabs

 

Shoppable Pins

Let’s take a closer look at the pins.

Did you know that unlike Instagram and Facebook, Pinterest can boast huge longevity of the pins (when compared to the lifespan of posts on other social channels)?

The scales are quite surprising. Just think about it, while a post is “within attention” for about half an hour on Twitter, a Pinterest pin can be in the spotlight for three months or more.

This is possible as people can add the liked pins that they’ve stumbled upon to their own collections and keep them there for personal use and sharing for a long time.

Similarly, as you create many pins for your store’s account on Pinterest, you can further group products for simplifying search and gathering interesting boards, say, for things that go well together.

So, here’s a standard pin from the official Victoria’s Secret Pinterest page as an example.

We can see a description with catchy wording (sometimes even specialized hashtags appear in this area). The images of a proper ratio (2:3) and the product occupies approximately 70% of the picture with not much white space.

But the best thing about it is that apart from presenting the product in a clear and non-distracting manner, there are two links that give the opportunity to buy the dress on the official website.

Importantly, the links lead straight to the specific product page on the eCommerce website, this implies much shorter checkout times and eliminates time wasted on a manual search for the item on the website altogether.

Not to mention the beneficial impact this has for link-building.

Shoppable Pins

 

Shop the Look

There’s more to that, of course.

The previous two examples demonstrated how a product catalogue of an eCommerce website can be presented on Pinterest.

But there’s a better approach to that, the so-called “Shop the Look” feature.

After all, the pin should be desirable in order to encourage your clients to make a purchase.

As stated by Oberlo regarding the influence that Pinterest has on the purchasing decisions of users:

“8 out of 10 Pinterest users have bought products based on their brands’ content on Pinterest”.

Here’s a pin that’s accessible from the “Pins” tab on the official Pottery Barn Pinterest page.

As you can see, the image displays a picture of a stylish bedroom.

The items that are featured in the photo and that can be bought in the store are placed as Pinterest pins from the account’s “Shop” section in the “Shop the look” area of the pin.

Shop The Look

By the way, it is common that items or products that are related to home decor or fashion are highlighted by white dots precisely on the picture.

In this case, though, the Pinterest feed provides analogous products or pitches you visually similar ones.

Here’s a Pinterest example of that:

Pinterest Ads

 

Pinterest Ads

Just as it generally works in digital marketing, there’s usually an opportunity to promote products on a paid basis.

Pinterest is no exception.

Just as it’s done on other social media, you place bids in order for a pin to make it to the feeds when searched. The budget and aim are marked by you right from the start.

As a result, such pins appear much more often among your selected audience, can get clicked on more frequently, and will have a “Promoted” mark.

 

The Flip Side of the Medal

One more thing worth pointing out is that, ideally, you should interlink the products with your social media accounts.

That said, make sure to implement the functionality that’ll connect your store’s products in the catalogue to their corresponding pins on Pinterest.

This is a handy option that can serve as a replacement or alternative for wishlist functionality, especially if your potential buyer is a Pinterest enthusiast.

To illustrate, this is how it’s done on the official Converse website.

Social Share Buttons

 

Final Word

Summing up, this social media platform is great for business use.

Due to the quite large purpose intent of Pinterest users, this platform can be the social channel you should put a stake on.

Perhaps the last bit of advice is being consistent, thus, as long as you keep your account alive and update it with new fresh content, you’ll be on the right track!

Alex Husar

Authored by Alex Husar

Alex Husar, CTO at Onilab with 8+ years of experience in Magento and Salesforce development services. He graduated from the Czech Technical University and obtained a bachelor’s degree in Computer Software Engineering. Alex’s expertise includes both full-stack dev skills and a strong ability to provide project-critical guidance to the whole team.

Guest Writer