Have you been using social media to engage with your fans and grow your brand?
Few people still need to get with the times and understand the latest evolving trends. There are now 3.5 billion social media users in this world, and as your customers are active on social media platforms, you need to establish an online presence as well.
An average user spends more than half of their time on social media.
But as a business, how can you make an impact in the market?
Simply, by enhancing your social media engagement.
According to the latest social media statistics, Facebook and Instagram have been shaping the social media landscape and are ever-evolving. These platforms show us the real power social media can have on our brands.
In fact, if you want to grow your customer-brand connections, generate leads, and maximize your ROI, these platforms can help show us the real power social media can have on our brand, which is by focusing on increasing your social media conversion rate. Therefore, strong social media engagement.
If you are not successful at engaging with your audience, know that you lack a clear idea or a strategic statement as to what you have to accomplish.
Key tips to help you maximize your conversions
1) Create content that suits your target audience
First and foremost, make sure you share content with a relevant audience and not the wrong audience. For this, you need to know your audience.
A few ways to learn about your audience:
- Devising a customer persona to help us know our target market regarding age, sex, location, income, marital status of our target audience.
- Conduct surveys with your regulars to understand your audience better.
- And make the most of social media insights that give you an overview of your audience most liked and their activity.
2) Be more humorous and less promotional
Focus on producing relatable and valuable content. Share content that is of value to your audience and keeps up with current trends.
Instead of broadcasting about your products, indulge your audience in some funny situations. People are far more likely to engage with posts that are funny and interactive.
Come up with relatable memes or puns that can give your audience a healthy dose of humour but in place does relate or promote your brand.
3) Enhance your visual content
No matter what platform, people love watching visual content. In fact, just by adding pictures or videos, you can drastically increase the rate of conversion.
Start with creating short and interactive videos, do not opt for long visuals as the audience certainly gets distracted easily and tend to lose interest. For example, Reels on Instagram, Facebook ads, pictures on Twitter.
Secondly, use good quality photos, keep a consistent colour theme for your profile, and designs to enhance your posts or stories.
Use trendy hashtags that are relevant to your niche to better your reach on social media.
4) Opt for influencer marketing
Working with influencers and using their creativity to promote your brand or product is an excellent way to increase your social media engagement.
Initially, you can start working with influencers who have a few thousand followers and later opt for influencers with a huge following.
To make the most of the follower base, make sure to work with influencers that are relevant to your niche.
For example, post videos in which you feature the influencer you have a collab with or send your products as a PR package for them to post and review it on their page for you.
5) Run social media contests and be active
Another way is by getting your audience excited to win something. You can run contests that are related to your brand or product and ask your followers to post it on their respective profiles.
For example, you could ask your followers to follow a particular page or post a picture with your product in order to qualify for the contest.
You can also make a trendy hashtag and ask your followers to use it while posting their entries. If successful, this will also help you trend and gain followers on your page.
Offering exclusive promotions and interacting with your audience is also one of the necessities to boost engagement. To maintain your following,
make sure to be active on social media on day to day basis. Interact as much as you can, go on live sessions, address their queries, and try replying to their comments whenever possible. This will make them feel valued.
6) Feature your customer –
By featuring your user-generated content obtained from your fans or customers, you can prove your authenticity and provide social proof to the rest of the audience. These pictures or reviews will show your audience what the product looks like, also reading real people reviews satisfies their doubts, therefore building trust.
For example, pictures of people using or wearing your brand or screenshots of your positive customer reviews.
7) Plan your week and schedule posts for the right time –
As users are not online 24/7, you need to timely plan and schedule your posts.
Schedule your posts when most of your followers are online, and systematically plan out your weekly posts to have a smooth flow of quality content readily available for the coming week.
A lot of tools are available online to help smoothen this process. Remember, your results vary from platform to platform, so make sure to analyze these platforms individually for the best results.
8) Track your conversions –
Tracking your conversion rate is the best way to know where you lacking behind. With the help of google analytics, you can know what is performing the best and where is the need for improvement.
This also gives you an overview of your goals reached and the ones that are yet to be obtained.
For modern brands with an online presence, strong social media engagement is a sign of their impact on the market, and to have the best impact start adding these key tips to your social media marketing strategy.
If you follow these tips, it will not only help you find followers but also help you convert them into customers.