Anyone who wants to run a modern business successfully in the contemporary world has to look into digital marketing. There are several effective digital marketing tools today. Quora—the exclusive question-and-answer platform that satiates the needs of people from all walks of life—is considered one among the digital marketing trends for 2020.
Why is Quora Considered Crucial Among the Sophisticated Digital Marketing Tools?
Quora is one of the top social media platforms that are frequented by myriad users who visit for obtaining appropriate answers to their queries. With over an overwhelming 200 million unique visitors, Quora is no doubt a leading, unmatched digital marketing tool today. It is an excellent way to identify the issues that are puzzling the existing and potential user base of your business.
Replying to Quora questions that are associated with your specific industry helps to demonstrate your skill and experience in the space, thus improving your brand’s image. Furthermore, it helps to influence people to contemplate a problem in a different way that projects your brand or product as a niche.
Effective Tips and Tricks to get the best out of the modern social platform of Quora
1. Creating an exceptional, captivating Quora profile is essential
Quora has a system of showing your bio in short right at the top of the page. This can be viewed by users. Care must be taken to mention your skills and industry experience so that people who visit get to know more about you and your brand. In fact, this is an excellent opportunity to perform effective branding.
Quora allows you to show 50 characters of your profile that includes your name and bio; you may make the maximum out of this by mentioning your brand name at the beginning itself.
You may opt for topic-specific bios as well, wherein, you may mention your experience and skills in the specific fields while answering questions related to those domains.
To make your Quora profile complete, you may include as many details as possible:
- Your areas of expertise
- Detailed ‘about me’ section
- Your interests
- Your places and cities
- Your previous businesses and companies
- Your qualification and the educational institutions
2. Refrain from self-promotion and excessive promotion
Answering questions related to subjects in which you have a high level of knowledge enhances your reputation on Quora. While you are given an opportunity to describe your brand here, do not forget that Quora is primarily about providing the best answers to users’ specific questions.
You need to help the Quora community and build your business through that only, and not by attempting to indulge in self-promotional activities. The success of making use of social media as robust digital marketing tools is achieved through enticing members to notice your brand. If they so desire, they would start using your products or services.
It never pays to market your products or website on Quora. Using influencer marketing is, of course, one of the marketing trends for 2020, but it is to be noted that you may resort to marketing only if a specific situation calls for it and adds value to users. Your focus must be on figuring out ways to give back as much to the community as possible.
3. Choosing the best questions to answer is beneficial
Answering any questions on Quora is fine; it enables sharing knowledge and getting involved on a great level in the community, much like how Vancouver SEO Agency answered SEO questions on LinkedIn. But when using digital marketing tools, you need to follow a strategic way to answer users’ questions. The following are a few of the factors to be considered for such an approach:
- First, search for the topic that you choose: This helps to significantly narrow down the questions you face. It will further enable you to pick the ones you can handle expertly.
- Go for a domain that is related to your business: Selecting questions associated with your specific business and its activities, and answering questions related to a topic that you have previously written about is essential. This equips you with experience, and meaningful stats can be shared, making your answers all the more relevant.
- Find threats that have a lot of upvotes: Upvotes are indicators that the specific questions have been viewed on a large scale. It is the popular answers that have the potential to attract a lot of views, and subsequent clicks back to your website.
- Find questions that are new: Answers coming for fresh, new questions facilitate climbing to the top quickly.
Questions are even more important than answers. Quora marketing is not just about providing answers, it encourages people to ask the best questions as well.
4. Answering questions with confidence and authority is imperative
You gain expertise and tend to influence people as you go on answering questions and spread knowledge. Unlike user-generated content, one of the immediate benefits of the Quora Platform is that individuals are viewed as authorities on specific subjects. The more you communicate and share your knowledge, the more the chance of you being considered an expert.
By providing great value through answers to questions, you may command great influence. To be able to provide good answers, you need to provide statistics, references, and sources. A short and relevant answer that points to some external resource is welcome.
The requirements of a short and good answer are
- Ii must be specific
- It must be focused
- It must have a personality
- You need to be passionate about the particular topic
- You must adopt to storytelling and offer takeaways
You will gain the status of being an authority on a subject by providing answers that have qualities such as being brief and focused while including a link to offer the chance of learning more.
5. Create your network
You may connect with other users who have interests similar to you by establishing your exclusive network. This is an essential Quora marketing strategy that has to be implemented by businesses. It is suggested that you keep trying continuously to increase your network connections.
For achieving this, search for individuals having identical interests and those who appear to be obsessed with subjects that you find significant. People with similar preferences and interests in your preferred subjects and your trade will be good resources for developing your business.
Quora, when used as an effective digital marketing tool, proves to be an excellent place for nurturing new and meaningful connections. The process is easy too. All you need to do is click the ‘follow topic’ button.
The Significance of Quora in digital marketing trends for 2020
Quora, with its huge following on the Internet in the contemporary world, is not only excellent for communication but also a great opportunity for modern businesses to market their brands to their targeted audience.
It has been estimated that nearly 37% of Quora users are likely to be from management positions. Quora, when used as a robust digital marketing tool, can help marketers to reach the top-brass and decision-makers of business organizations.
Quora has audiences from all walks of life. It is not only being used by information seekers and commoners but also by experts from varied industries with different professional backgrounds. Accomplishing branding and marketing through this medium depends on adding value by providing insightful and useful answers to them, much like content marketing.
Authored by Sorav Jain
Sorav Jain is a leading digital marketing expert and trainer. He is the Founder and Thinker-in-Chief of echoVME Digital, one of the best digital marketing companies in Chennai. He is also the Founder of Digital Scholar, India’s first agency-styled digital marketing institute. Sorav lives and breathes digital and is always looking to push the envelope in terms of profitable digital marketing solutions.