Every small business is at a severe disadvantage when it comes to promoting and establishing itself in the market.
The main reason is the shortage of funds when compared to large organizations.
Large Organizations vs. Small Businesses
Generally, large organizations have several resources on hand to drive business.
These include offline tools such as newspaper ads and press releases, digital displays at prominent locations, advertising and sponsorship of events both offline and for live telecasts or even popular movies and tele-serials.
And large organizations back these resources with large digital marketing campaigns that target the avid Internet user.
In fact, large organizations also have an entire digital marketing department.
Not only because they can afford the hefty payroll, but also because they fully comprehend the significance of digital marketing in today’s online era.
In stark contrast, small or fledgling businesses and startup don’t have the luxury of large funds.
Instead, they have to do the best in whatever financial resources are available on hand to propel their business to success by getting the best results.
And that’s exactly the reason why proven digital marketing tactics for small businesses that can get results are extremely crucial.
In fact, proper digital marketing tactics can fuel the growth of a small venture to a large organization.
Digital Marketing Tactics that Get Results
Considering the colossal difference between large organizations and small businesses in terms of available resources, let’s look at some amazing and proven digital marketing tactics that actually get results.
Understandably, these results aren’t going to be visible overnight.
Instead, they’ll realize over a reasonable span of time and deliver desirable results if done properly.
Blogging for Customer Empowerment
The power of blogging seems to be largely ignored by small businesses. In fact, blogging can actually fetch the best results for every small business in several ways.
Firstly, the digital era is seeing an increasing number of consumers turn to blogs and product reviews to research something they wish to buy.
Studies prove, between 60 percent and 80 percent of shoppers or business consumers read blogs and reviews before making a final decision.
A small business can leverage blogs to reach out to the vast, untapped pool of such clientele. Blogging imparts a sense of confidence among consumers about your small business.
They look at the core leadership team and it’s expertise, history and other details, read product reviews and comments before finally taking the decision to patronize your products or services.
And blogs are inexpensive to open, simple to maintain and easy to promote with proper digital marketing techniques.
Engaging Social Media Content
One of the greatest advantages of using social media marketing as a tactic for small businesses is the easy-sharing and wider-reach features.
For example, you could post some engaging content, special offer, product launch information or anything that entices people on your Facebook page, LinkedIn profile or Instagram and Pinterest accounts.
Should consumers find the content relevant and engaging, there’re superb chances they would share the same with their ‘Friends’ and ‘Contacts’.
This increases engagement with your small business.
You can also localize content on social media by using localized long-tail keywords that help people know your business is operating within their vicinity and hence, is easily accessible offline too, should the need arise.
Localization through social media posts generally increases traffic because it caters to a specific population within the target zone.
And you can also offer a purchase or buy option with social media. For example, Facebook Marketplace offers free listing and buying services while Facebook Business is a paid option.
Both these digital marketing tactics are proven to work well for small businesses.
The Vital Email Marketing List
Blogging also helps your small business to generate a superb and vital email marketing list.
While there’re countless detractors that claim email marketing is redundant or even archaic, experiences of small and large businesses prove the contrary.
It’s well-proven that email marketing as a digital marketing tactic delivers superb results for a small business.
How’s that? Generally, people will subscribe for updates to your blog or wish to receive emails from your small business when they know there’s something in store for them to lead a better life or save money.
Blogs and social media marketing encourages people to part with their email and helps you develop that vital email marketing list.
Email marketing, an integral part of digital marketing, enables you to swiftly make special offers, first time offers, product launches, provides insights into the company and lots more.
Emails are also sharable and can reach more people than you could imagine if they’re relevant enough.
SEO and Reference Links
Search Engine Optimization, one of the major functions in digital marketing ensures that your blog or website for the small business gets adequate reference links.
This in turn can drive generic traffic to your blog and business website.
Again, there’re no limits of any sorts when it comes to generating generic traffic due to backlinks and reference links for your business.
However, to do SEO and get backlinks and reference links, it’s very important to have superb content that people can relate with.
This is possible when you can get bloggers to write about the business and its products and services either through sponsored posts or by offering affiliate marketing.
Search Engine Optimization by itself consists of various processes. It can help create awareness about your small business either within your target area or even beyond or globally.
This is a vital resource for all small businesses.
Data Analytics & Cost per Conversion
Data analytics helps small businesses to know where traffic for their website or blog originates and the cost per conversion of their online marketing campaigns through Google or Facebook ads and similar resources.
The cost per conversion directly affects the profitability of your small business.
Therefore, data analytics can help determine whether a specific digital marketing campaign is fetching the best results or needs alteration or even scrapping altogether.
This saves a lot of money and leaves ample scope for a small business to revise its digital marketing and digital advertising strategies.
In cases where digital marketing and advertising strategy isn’t fetching the necessary results, it’s possible for your small business to cease or revise the campaign and make it more attractive for consumers.
And if it’s indeed driving results, you could build on the campaign to increase customer engagement.
By using the right blend of digital marketing tactics, it’s possible to derive the best possible results for every small business.
It’s worth remembering that no business ever started as a multinational corporation from the get-go. Instead, its growth is a collection of targeted efforts over a period of time.
Guest Post by Natasha Shetty
Natasha Shetty is a passionate blogger whose career revolves around writing, which she fondly calls “the art of words.” Writing about business and making money ideas is what she enjoys the most.
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