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SEO and digital marketing articles
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Keyword difficulty and ranking opportunity
Understand keyword difficulty as a vendor estimate. Compare search intent, competing pages and your ability to provide a useful answer before prioritising work.
Creating an intro video for your website
Explore the planning behind a website intro video, including its message, audience and role on the page, before moving into production and distribution.
Law firm content marketing: planning and review
Plan law-firm content with a defined audience, jurisdiction, factual sources and lawyer approval. Measure suitable enquiries separately from visits and form events.
Image SEO: alt text, titles and descriptions
Distinguish alt text, image titles, captions and page descriptions. Use contextual examples, accessible alternatives and practical image-delivery checks.
SEO trends in 2021: an archived overview
Read the themes of VSA’s 2021 SEO overview with historical context and corrections. Separate older analytics advice from current search and measurement guidance.
Podcasting as a marketing channel
Explore the considerations behind starting a business podcast, including audience, topics and the work required to maintain a useful publishing schedule.
Content marketing and conversion planning
Plan content around a useful next action and measure it accurately. Distinguish engagement, received enquiries and qualified opportunities without promising a lift.
How to track keyword rankings for SEO
Track keyword rankings with consistent query, location and device settings. Interpret position changes beside search exposure, visits and suitable business outcomes.
Explainer videos for business websites
Create an explainer-video brief around one customer question. Plan the script, evidence, captions, visual explanation and a useful next step.
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