Why do we care about AMP? Future of Mobile SEO

by Linden Schwark
by Linden Schwark
AMP mobile seo

Site owners started optimizing their web pages for mobile users when Google first made mobile-friendliness one of the mobile search engine ranking factors. But optimizing for mobile is not just enough for a good user experience. The pages need to load quickly too. Numerous studies point out that most users tend to abandon slow-loading pages.

Speed needs to be given the utmost consideration while designing web pages. This is where Accelerated Mobile Pages (AMP) comes as an ideal solution. AMPs are lightweight pages that load in a lightning-fast manner on mobile devices like smartphones, tablets, laptops, e-readers, etc.

If you haven’t yet incorporated AMP across your pages, here is useful information on why AMP with its unmatchable advantages is the future of mobile SEO.

Why is AMP development becoming the future of mobile SEO?

Many renowned sites including Pinterest, Reddit, Tumblr, Twitter, eBay, Medium, India Today, etc. have adopted AMP. And many more are resorting to AMP development with each passing day. This is because apart from loading your site faster and being mobile-friendly, AMP also lowers bounce rates, boosts SEO, increases conversions, improves server performance, enables visitor analytics, and supports ads.

These merits are discussed in detail below

  • Lightning-fast loading

AMP pages load at a lightning-fast speed because of multiple optimizations. These include asynchronous JavaScript loading, static sizing of resources, disallowing of extension mechanisms to block rendering, keeping out all third party Java Scripts, efficient font triggering, prioritizing resource loading, running animations on GPU (Graphics Processing Unit), minimizing style recalculations, and allowing only inline styling and size limitation of all CSS.


2. Mobile-friendly

Nowadays, mobile devices are more widely used than desktops. Since AMPs can be accessed across all mobile devices, implementing them makes your web pages available to more internet users. A blend of such mobile-friendliness and speed ensures a good user experience. So, your users tend to spend more time on your pages.

3. Increased revenue

Statistics say when a page takes less than 1 second to load, the conversion rate is averagely 32%. This rate lowers to 20% when there is a one-second delay and to 12-13% when the delay is 2 seconds Speed matters a lot in increasing your revenue, and AMP ensures that your site is speedy. Another thing is that, since AMP pages are distributed to different platforms at one go, both AMP and non-AMP pages display your ads. This increases your ad-budget ROI.

4. Lowered bounce rates

Google found that conversions lower by 20% for every extra second taken by a webpage for loading. It also found that 61% of users usually do not go back to a mobile site that they once faced difficulty in accessing. So, by working on your pages’ speed and making those mobile-friendly, AMPs lower bounce rates.

5. Improves server performance

AMP controls the downloading of all of your website’s resources. It prioritizes loading. That is, it loads only what is needed and pre-fetches lazy-loaded resources. This way, it first downloads only those resources that are presently most important. And only if a user is likely to see an ad or image, it downloads it. This way, AMPs reduce the load from your server and improves its performance.

6. Enables visitor analytics

AMP allows you to collect several useful data about your visitors. With AMP Analytics, you can gather the following:

  • User data: client ID, timezone
  • Page data: domain, path, page title
  • Browser data: user agent, screen width, screen height
  • Browsing data: unique page view ID, referrer
  • Event data
  • Interaction data: page width and page height

This helps you optimize your pages for better conversions in the future.

7. Supports ads

AMP supports not only traditional ads but also AMP HTML ads, which are much faster. And the best thing is that you get to keep 100% of the revenue generated from your ads. This is because AMP is an open-source project with which you need not share your revenue earned. This is unlike an advertising service or intermediary to whom you would have to share the rates negotiated.

Thus, AMP offers numerous benefits to site owners. Though it is not yet a Google search page ranking factor, as mentioned earlier, Google considers mobile responsiveness and page loading speed while ranking sites. As AMP facilitates both of these, your AMP pages will rank better in the SERPs. And boosted SEO, in turn, would increase your site traffic, conversions, and revenue.

Further, as AMP results are featured notably in the news carousel, you would miss out on priceless clicks, engagement, impressions, and sales by not optimizing for it. So, AMP is the future of mobile SEO, and so you should consider adopting it to stay ahead of competitors.

But before that, find out if your site really needs it.

Does your site actually need AMP development?

The AMP was created as a solution for media sites when Google sought to help news posts to appear instantly in the search results.

Gradually, owners of other types of websites – especially publishers, e-commerce, ad-technology, and advertisers also went for AMP development. Essentially, sites with a lot of written content such as blogs, articles, news posts, etc. would certainly find it beneficial to use AMP as it loads their pages pretty fast.

Site owners who are considering AMP implementation should bear in mind that not all websites would benefit from implementing AMP. If your website is already fast enough and responsive, it doesn’t need AMP at all. Furthermore, if most of your pages aren’t articles, then you need not go for AMP.

How Does AMP Benefit you?

Before we get there, there’s something you need to understand:

Whenever a mobile website loads quickly, users tend to spend more time on your website. This decreases your bounce rate and increases your website’s google ranking. That’s why AMP Plugin websites tend to rank better than the rest.

There are a lot of correlations that tend to benefit you with AMP.

Let us look at the top benefits you can reap by deploying AMP:

Lightning Fast Loading on Mobiles

No user today has the patience for your mobile web pages to load.

If they load like a snail, your user will likely get frustrated, and you miss out on conversion through your mobile targeted browser users.

AMP solves your problem by dramatically increasing the page’s loading speed and delivering a great user experience.

Brings in More Revenue

Like we earlier mentioned, there’s correlation everywhere in this system.

Your site speed and conversion rates are directly proportionate in nature – meaning the higher the site’s speed, the more would the users on your site be willing to either subscribe to you or buy your products and thus convert into paying customers.

Higher Search Engine Rankings

Even though Google has not made AMP an independent factor yet, AMP still helps you rank higher. Here’s how:

Mobile-friendliness is a prime ranking factor, and AMP works well in line with Mobile Pages.

Mobile-optimized websites tend to rank higher in organic searches, and that is exactly why your pages that are built using AMP would rank higher than the non-AMP pages in the mobile results pages.

Helps You Track Users Easily 

Just getting conversions through your mobile pages is not the goal.

The goal is to consistently track where your audience is coming from and how it engages with your website – what they are viewing, what they are willing to watch, and where they are willing to click.

This is the only way you can improve and influence your user’s behaviour.

AMP makes it all easy for you as it has analytical tools in place that would ultimately support you with studying your user’s tracking information in great detail.

Helps You Simplify it all 

AMP development is not a complicated task and is actually quite simple.

All you must do is go into the archive, the CMS archive, and just easily convert to AMP.

You don’t need to have special skills to be doing that, and it is also portable, making it more convenient.

No matter where the user has reached your page, these pages are always extraordinarily fast.

Where to find help for AMP development?

NotifyVisitors can help your site harness Google AMP implementation’s power to get 85% faster web pages, improved mobile visibility, and enhanced SEO. Its team stands out from the crowd in the following ways-

  • High-quality code that is lightweight, well-formatted, and super-easy to maintain.
  • Quick turnaround time so that you need not to wait for long to get your pages converted into AMP.
  • Reliable, fast, and free support that assures utmost satisfaction. You also get a money-back guarantee.

Apart from offering the advantages discussed in this blog, Notify Visitors also ensures that your AMP pages are customized for any browser.

You can also find other customer engagement software, analytics, and conversion rate optimization software including web push, app push, PWA Builder, mobile survey, mobile banner, web survey, personalization, form analysis, attribution tracking, cohort analysis, and a lot more offered by Notify Visitors.

Rounding up…

Many firms across the world go for AMP development owing to its numerous benefits. It loads your site faster, is mobile-friendly, lowers bounce rates, increases conversions, improves server performance, enables visitor analytics, and supports ads. Hence, it is believed to be the future of mobile SEO. However, AMP is not for all sites. So, give it clear thinking before you decide upon whether or not you need AMP.

About the author

Linden Schwark
Linden Schwark is the CEO and Lead SEO Strategist of VSA. For the last 7 years, he has helped business owners reach their goals by dramatically increasing their online presence. In that time, Linden has ranked 100’s of web pages on Google for high competition searches, including his own website vancouverseoagency.ca.

Book a free SEO consultation today with Vancouver SEO Agency

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