5 WordPress Maintenance Plugins You Should Have

5 WordPress Maintenance Plugins You Should Have

5 WordPress Maintenance Plugins You
Should Have

Jane Collen Guest Writer For Vancouver SEO Agency

by Alan Mathew | August 8, 2020

Guest Writer

Dataiku Model SEO Results

Website maintenance is highly significant no matter what might be the size of your site.

It ensures your website functions as intended and continues to provide a user-friendly experience.

Besides, regular WordPress maintenance also actively guides you towards enhancing your website’s speed, performance, and security.

However, it can become very challenging to choose the best WordPress maintenance plugins for your site as currently, there are more than 57,000 WordPress plugins available including thousands of third-party plugins.

This makes the process of finding the right plugins for their website extremely overwhelming for website owners.

Choosing the wrong plugin which doesn’t offer the right features or one which is not updated as frequently can harm your website.

Small business owners are frequently on the lookout for the best WordPress plugin for backups, enhancing website speed, SEO, and so on.

Having the correct set of WordPress maintenance plugins and tools will assist you in growing your online business.

This is why companies are increasingly hiring professional WordPress maintenance services to take over this responsibility off their shoulders.

This empowers them to avail of the benefits of having WordPress experts manage, maintain, and monitor their website.

That said, if you want to go with a DIY approach for your WordPress site, we have shared five must-have WordPress maintenance plugins for your business website.

If you are creating a new WordPress business website or a blog, these plugins will help you get on the right track.

 

Five WordPress plugins you should have

 

 

#1: Sucuri

 

Sucuri

When you are running a website, ensuring the security of your data and user’s information is undoubtedly among your top priorities.

If you too think on similar lines then Sucuri is one of the best WordPress security and firewall plugins you can get for excellent protection of your website.

Since WordPress is the largest and most popular content management system around the world, it is more prone to hacking and security breaches.

According to a report, in 2018, Sucuri received 90% of its cleanup requests from WordPress.

Hence, you must take the necessary steps to protect and secure your website, and installing security plugins like Sucuri is the perfect way to get the ball rolling.

This plugin helps you maintain your website by monitoring and protecting it from DDoS, XSS attacks, malware threats, brute force attacks, and generally all other types of cyber-attacks and security risks.

Along with security and DNS level firewalls, Sucuri also gives you a great performance boost and helps speed up your site.

If you don’t yet have a firewall on your WordPress website, then make sure you get one today.

This will help you avoid severe damage to your business that a security breach can cause to you and your users.

 

#2: UpdraftPlus

 

Updraft

UpdraftPlus is one of the most popularly used WordPress backup plugins, widely used within the WordPress community.

Things like hacking, dodgy updates, server crashes, and even simple user errors can create big problems for your WordPress website.

This is why you need WordPress backup and data restore plugins like UpdraftPlus to keep your site and data safe.

This plugin enables you to create automatic backups of your website files and database and safely store them on a remote destination such as Dropbox, Google Drive, S3, email, and more.

Besides, it also allows users to restore their website from a backup easily.

UpdraftPlus offers its basic version for free, but you can also upgrade to the premium, paid version to avail their additional features and prioritized support.

If you are looking for other options, BackupBuddy and VaultPress/ Jetpack Backups are also great alternatives for UpdraftPlus.

 

#3: WP Rocket

 

WP Rocket

WP Rocket happens to be one of the most trustworthy WordPress caching plugin available on the market.

It enables you to effectively improve the speed and performance of your WordPress website without needing a lot of technical skills.

The plugin automatically turns on the recommended caching settings of WordPress, like page cache, gzip compression, and cache pre-loading.

If you want, you can also signup for additional features such as CND support, loading images, DNS pre-fetching, magnification, and other tools to improve your website loading time.

An essential feature of WP Rocket is that it doesn’t wait for someone to put in a request for saving the cache of any webpage.

It automatically crawls and generates your website cache, which leads to an instant boost in website performance.

It also offers you a free image optimization service, Imagify, which can help you speed up your website even more.

WP Rocket is the easiest and one of the most user-friendly caching plugins for beginners.

You can also use WP Super Cache as an alternative to WP Rocket, and it is free but less powerful than WP Rocket in some areas.

 

#4: MonsterInsights

 

Monster Insights

Monster Insights is one of the best Google Analytics plugins for your WordPress website.

If you are looking for prospects to grow your business and boost your online presence, then this is a must-have plugin.

It enables you to more effectively connect your website with Google Analytics and keep track of your visitors.

This plugin helps you to get all-important stats like how people are finding and using your site.

These analytics and insights will also be very beneficial for your business marketing strategy and other related efforts.

You can effectively use this information to optimize your website accordingly to boost your online traffic, revenue, and subscribers.

That said, MonsterInsights is available in free and premium versions, but you can only truly unlock the true power of this platform with later.

MonsterInsights is used by over 2 million professionals around the world, and it can also be the plugin your site needs.

It offers you features like universal tracking, real-time stats, Google Analytics dashboard, enhanced e-commerce tracking, page-level analytics, an affiliate link and ads tracking, and enable Google Optimize.

It takes care of your needs to monitor your website performance and will allow you to make more result-oriented decisions.

 

#5: Yoast SEO

 

Yoast SEO

The extended version of WordPress maintenance also includes making your site SEO-friendly so people can easily find the information they are looking for.

Best SEO practices help you get more people on to your website from search engines.

Even though WordPress is originally SEO-friendly, there is still a lot that you can do for the up-keep of your site.

Businesses are also increasingly looking for different ways to rank their website and content on Google.

Yoast SEO is a widely known WordPress plugin that offers some of the most comprehensive solutions in this regard.

This WordPress SEO plugin provides a wide range of features and tools that help you improve your on-page SEO.

Although not a maintenance plugin in the conventional sense, Yoast SEO can help you maintain the SEO based aspect of your website in a much more efficient and effective manner.

It helps you include meta tags on your site, generates sitemaps, optimize your site for social media, connects your site to Google Search Console, and more.

Yoast SEO also offers a robust redirect feature that makes it very easy for users to navigate 301 redirects.

It also identifies the change of URLs and generates auto-redirects, so that you don’t have broken links on your site.

All these features not only facilitate your audience when interacting with the website, but they also ensure your site functions at its best at all times.

If you are looking for another option to make your website SEO-friendly, then you can also use All in One SEO Pack plugin for your WordPress website as an alternative to Yoast SEO.

 

Wrapping it up

 

For you to create the best opportunities for yourself and your business, you need to ensure that your website works smoothly and offers a great user experience.

For that, you need to take care of WordPress website maintenance on a continuous basis.

It is also crucial to keep your WordPress plugin count to a minimum as your website maintenance will become more complex as the number of its plugins increase.

These five WordPress maintenance Plugins are a perfect way to start.

These plugins cater to the diverse needs of your website.

Ranging from data security to creating backups and from creating cache to making the site SEO-friendly, these plugins will help you to ensure that your site always successfully functions across various critical functional areas.

 

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Alan Mathew

Alan Mathew is a professional digital marketer with years of experience in leading brands, working with multiple industry verticals. Currently, he is a Managing Partner of WPPals, which is specialized in providing WordPress maintenance and support services. Being a powerful industry voice, Alan also offers his services as a consultant in building and implementing brand growth strategies.

Guest Writer

6 Pro Tips to Improve Your Web Design

6 Pro Tips to Improve Your Web Design

6 Pro Tips To Improve Your Web Design

July 15, 2020
Laptop and Monitor with web design

When it comes to website design, netizens are not very forgiving to poorly designed websites.

They take one look on a website and make 94% of their first impressions based on design alone.

What’s more, they are also using this time to decide whether they think the website is credible at all or not.

According to statistics, 74% of a website’s credibility is attributed to its design aka appearance.

You may think that’s unfair. But let’s consider these two websites:

Image: TOG

Image: Arngren

Looking at these two examples, I think it’s safe to assume which one you’ll trust with your time and money more than the other.

The same way a brand logo builds a business’ personality and character, a website ensures the survival and success of the said business.

So what are the top pro tips that can help you fix up your website design and turn it into a money-making machine? Let’s find out.

 

Website Navigation

 

A rule of thumb in the website navigation world is that it should only take 3 clicks for a visitor to land on any page of your website from any other part of the site.

It encourages site exploration, increases time spent on a page, and improves user experience, resulting in higher conversions.

How to improve your site’s navigation:

  • Use descriptive labels. Instead of ‘Product’ and ‘Services’, use the names of specific products or services you offer. For example: ‘Body Lotions’, ‘Hair Care’, and ‘Spa Bookings’. Specific product labels not only help visitors, but they also help search engines rank your pages better as they focus on a single topic.
  • Rearrange menu items. Menu items that are clicked the most should be on the top or the bottom of the list. Average performing items should come in the middle. Human cognition is biased towards items that we see the earliest (Primacy effect) or the most recent (Recency effect).
  • Make navigation responsive. Your navigation bar should not change its architecture or design when viewed on mobile. Keep it consistent and add responsiveness to the design.

Check out this article for more on website navigation best practices.

 

Mobile-friendly & Responsive Web Pages

 

While we are on the topic of responsiveness of websites, consider this statistic: 52.2% of all website traffic is generated from mobile phones.

Search engines also don’t care deeply about web pages that aren’t mobile-friendly.

A few ways to increase your site’s mobile-friendliness and make sure every page is responsive:

  • Mobile-first approach. Google has a mobile-first indexing policy which means your site’s mobile version will be indexed for rankings before the desktop version. Therefore, use a mobile-first approach when designing.
  • Optimize images. High-quality images are necessary to make a site look presentable and ‘worthy’ to visitors. Optimizing images will ensure that they load faster on mobile phones and keep their quality intact.
  • Buttons on the site. The buttons on your website must be easily clickable on smaller screens. Increasing the size of the clickable area is a great way to achieve that.

 

Internal Linking

 

Internal linking is part of the bigger link building strategy that ensures a strong SEO base for your website.

With different parts of your website directing visitors to other areas of the page or the site, and each of them containing important information for the audience, it increases your web page rankings.

To improve your site’s internal linking, here are a few tips:

  • Use specific key phrases. The anchor text on the page you want to link must be specific. Instead of ‘click here’, use targeted phrases such as ‘check out our link building guide’.
  • Link high-traffic pages to high-converting pages. Analyze your traffic and conversions and try organic ways to link pages that bring high traffic with pages that convert well. This way, most of your traffic will be routed to pages that increase conversions.
  • Limit the number of links. Keep the number of internal links to a 100, max. Fewer internal links mean more authority for each internally linked page.

 

Call-to-Action Buttons

 

CTA buttons make decision-making easy for visitors.

The clearer and more direct a website’s CTA game is, the easier the experience.

Customers also feel encouraged using a website that lays out its goals, what it wants from you, and how it can help you solve your problems.

Some tips that will help you use CTA buttons more effectively:

  • Use a Verb. Tell people what action you recommend they take on a certain page. Use verbs. ‘Get a quote’, ‘Download eBook, ‘Submit a request’, ‘Call to book an appointment’ and such are clear, specific calls to actions.
  • Remain concise. Use no more than three words. Keep it simple, to-the-point, and action-oriented.
  • Smart colours. Use complementary colours for your CTAs so people can easily distinguish them from the rest of the text on the page.

Image: Pixpa

 

Contact Forms

 

Contact forms perform as lead generation tools for websites by giving visitors multiple ways they can connect with the business.

A contact form for each of the different services, or on specific help topics, etc.

can help a business collect valuable customer data and will also know which customer is interested in which service or product.

There are a few ways you can use contact forms to your best advantage:

  • Optimize field labels. The field labels on your contact forms should be optimized for the specific CTA or service you’re designing that form for. For a booking form, for example, ask about ‘Type of Booking’, ‘Preferred Dates’, ‘Number of visitors’, etc.
  • Thank-You Page. A thank-you page after a contact form is submitted encourages the continuity of the conversation between the visitor and the business. Try investing in that.
  • Keep it simple. Only ask for the information that you need. Don’t hinder the user’s experience by asking lengthy, unnecessary questions or asking them to fill multiple forms. A list of pre-designed questions included in your contact forms my further help matters.

For more on contact forms best practices, here’s a useful article.

 

Spruce Up the Content

 

Your website content is the meat for your site’s skeleton.

This is what a huge part of your SEO is based on, thanks to content marketing.

While people may make snap judgments about whether a site is useful or not based on looks, useless or depthless content will cement such judgments.

To turn things around for your website, create content that is informative, knowledgeable, authoritative, engaging, and encourages discussion.

  • No technical jargon. Use simple and useful vocabulary that most people can understand and benefit from. Search engines are looking for content that people find valuable.
  • Use bullet-points and lists. Lists keep everything neat and tidy. Since the majority of visitors only skim the content, lists make sure that a high portion of your content will be consumed and hopefully shared with others.
  • Subheadings in paragraphs. Paragraphs that use subheadings are a dream-come-true for content marketers. They are so much easier to link, build authority, and easier for search engines to crawl for keywords and relevant phrases.

 

Conclusion

 

There are dozens of ways to improve your website’s designs.

Take advantage of your site’s analytics and figure out the areas where your site may be performing poorly.

Knowing your weak areas will help you build a better business.

Hopefully, the information we’ve shared here will help you arm-up your web design plans and enjoy richer results.

If you know ways to fix up website designs in more unique ways, shout out in the comments below and help the community.

 

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Michelle Richards

Michelle Richards loves to chew on words, graphic design and bubble gum. Her writing reflects this combination – practical, aesthetical, and fun. She also likes to explore technical topics such as web development, and gadget reviews.

Guest Writer