VSA is proud to be 100% Owned & Staffed by Canadians.

VSA / Article archive

Linden Schwark

Browse these articles, search the library or choose a topic.

Search articles

Articles in this archive

Off-site optimisation for local search

Off-site optimisation for local search

Plan accurate business profiles, genuine reviews and relevant local references. Separate off-site work from website fixes and avoid promises of a local rank.

How to research keywords for SEO

How to research keywords for SEO

Research keywords by combining customer questions, search intent and scoped demand evidence. Map each useful topic to an existing or proposed page.

Digital marketing strategies from 2021

Digital marketing strategies from 2021

Review VSA’s discussion of eight digital marketing strategies from 2021. The examples reflect that period and need current context before implementation.

Bounce rate and website engagement

Bounce rate and website engagement

Understand GA4 bounce and engagement rates, check collection problems and improve observed visitor barriers. Judge the page alongside useful business outcomes.

Social media engagement and conversion

Social media engagement and conversion

Explore ways to connect social content, audience participation and the next action. Review engagement alongside the business outcomes your activity supports.

Banner blindness and advertising design

Banner blindness and advertising design

Learn what banner blindness means and how ad placement, visual design and message relevance can affect the way people notice and respond to display ads.

Looking for another topic? Browse all articles or use the search above.

Explore VSA’s services

SEO services

Explore VSA’s SEO services for website content and technical search requirements.

Web design

Review VSA’s approach to website design and development.

Google Ads

Explore VSA’s Google Ads services for paid search campaigns.