VSA is proud to be 100% Owned & Staffed by Canadians.

VSA / Article archive

Linden Schwark

Browse these articles, search the library or choose a topic.

Search articles

Articles in this archive

Dataiku and AI in SEO research

Dataiku and AI in SEO research

Read a corrected historical account of an SEO modelling experiment with Dataiku. Understand why feature importance cannot establish Google ranking causes.

User-generated content in marketing

User-generated content in marketing

Explore six reasons businesses consider user-generated content, with discussion of how customer contributions fit into content and marketing activity.

PPC ad copy: twelve writing considerations

PPC ad copy: twelve writing considerations

Use twelve checks for truthful PPC ad copy, responsive search assets and landing-page consistency. Compare click rates with valid enquiries and matching costs.

Single-keyword ad groups: uses and limits

Single-keyword ad groups: uses and limits

Compare single-keyword and themed ad groups by search intent, message control, measurement and maintenance. No structure guarantees lower acquisition costs.

Omnichannel marketing strategy examples

Omnichannel marketing strategy examples

Explore examples of connecting marketing channels around the customer journey, including message consistency and how people move between online touchpoints.

What is content marketing?

What is content marketing?

Understand content marketing through a practical customer-question example. Choose a useful format, plan production and review costs and business outcomes.

SEO Q&A: questions from LinkedIn in 2020

SEO Q&A: questions from LinkedIn in 2020

Read VSA’s historical LinkedIn SEO questions, with corrected guidance on sitelinks, headings, images, reporting and the limits of ranking claims.

Looking for another topic? Browse all articles or use the search above.

Explore VSA’s services

SEO services

Explore VSA’s SEO services for website content and technical search requirements.

Web design

Review VSA’s approach to website design and development.

Google Ads

Explore VSA’s Google Ads services for paid search campaigns.