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Weekly optimisations Clear deliverables + reporting Tier 2+ conflict protection Google Partner

Google Search Ads Management that turns intent into leads.

VSA manages Search campaigns for Vancouver and Canada-first businesses that want consistent results: clean keyword strategy, ruthless search-term hygiene, better Quality Score, and landing-page alignment—executed weekly with tight feedback loops.

Get a proposal + kickoff Start with an audit View pricing
Reply within 1 business day. Ad spend is separate. Tracking foundation available

Search Ads that stay clean as spend scales

Search is won in the details: query quality, match-type control, ad relevance, and conversion measurement. We keep the account predictable and measurable so you can make confident budget decisions.

Keyword architecture (built for control)

We structure campaigns and ad groups to match real search intent—so bids, ads, and landing pages stay aligned.

  • Brand vs non-brand separation
  • Match-type + negative strategy
  • Geo + schedule controls (where it matters)

Search term hygiene (weekly)

We mine search terms, block waste, and protect relevance. This is where most accounts either win or slowly rot.

  • Negatives added with intent rules
  • Query routing to the right campaigns
  • Trend spotting before spend leaks

What “managed” actually means

Not just “set and forget.” Search needs an operator: someone who audits query reality, tests offers, and fixes tracking so optimisation sticks.

What matters Typical freelancer In-house (solo) VSA (weekly cadence)
Search terms + negativesStops waste before it compounds. ✓Often ad-hoc ✓Time-dependent ✓Systematic weekly rules + logging
Testing disciplineStructured tests, not random tweaks. ✕Varies widely ✓If bandwidth exists ✓Planned tests + QA gates
Measurement resilienceGA4/GTM, enhanced conversions, call tracking. ✕Often “basic” ✓Needs specialised setup ✓Setup + monitoring available
GovernanceBrand safety, exclusions, account hygiene. ✕ ✓Hard without SOPs ✓Built-in guardrails
Conflict protectionOne competitor per niche/location (Tier 2+). ✕ ✕ ✓Ask if you qualify

Built for lead quality (not just volume)

  • ✓
    Query intent filters
    Catch “cheap” traffic that never converts.
  • ✓
    Offer-to-keyword alignment
    Tight message match improves conversion rate.
  • ✓
    Lead feedback loop guidance
    Optional CRM imports for smarter bidding.

A weekly operating system for Search

Most accounts need the same thing: stable measurement, clean structure, consistent testing, and predictable reporting. Here’s the cadence we run.

Baseline + tracking QA

We start by confirming your conversion signals. If the account is optimising to weak or incomplete tracking, every “optimisation” is suspect.

  • ✓
    Conversion actions sanity check
    Primary vs secondary, duplicates, and attribution consistency.
  • ✓
    Tag + funnel QA
    Form, call, booking, and lead confirmation flows.
  • ✓
    Next-step plan
    If needed: GA4 + GTM setup and call tracking.

Structure + intent mapping

We organise campaigns around intent so bids and ads can be controlled. Structure is what makes Search predictable.

  • ✓
    Brand vs non-brand separation
    Keeps reporting honest and budgets protected.
  • ✓
    Match-type + negative framework
    Clear rules prevent “anything goes” traffic.
  • ✓
    Query routing
    Send searches to the right campaign (and landing page).

Ads + extensions

We improve message match and raise CTR/CR by tightening RSAs and making assets do real work (not filler).

  • ✓
    RSA writing + pinning strategy
    Controlled testing, clear value props, fewer “meh” combinations.
  • ✓
    Extensions that qualify leads
    Sitelinks, callouts, structured snippets, calls, and more.
  • ✓
    Asset management
    Review and refresh on a regular cadence.

Bidding + budget control

We pick a bid strategy that matches your signal quality and conversion volume, then set guardrails so spend behaves.

  • ✓
    Strategy selection + transitions
    When to use Max Conversions, tCPA, or value-based approaches.
  • ✓
    Budget allocation rules
    Prioritise what’s working; protect experiments from starving.
  • ✓
    Governance basics
    Exclusions, location settings, and waste controls.

Weekly optimisation loop

This is where results compound. Weekly attention prevents slow drift into junk traffic.

  • ✓
    Search terms + negatives
    Block waste fast; capture new high-intent terms.
  • ✓
    Structured tests
    Message tests, landing tests, or bidding tests—planned and logged.
  • ✓
    QA + anomalies
    CPC spikes, tracking drops, competitor pressure, policy flags.

Reporting + next actions

You get clear deliverables, plus what we changed and why—so the account is understandable and decision-ready.

  • ✓
    Monthly report + action plan
    What moved, what didn’t, and the next month’s priorities.
  • ✓
    Optional dashboards
    Reporting + dashboards setup available.
  • ✓
    Kickoffs scheduled weekly
    Keeps execution tight once you’re ready.

Google Search Ads management pricing

Simple pricing: a base management fee plus a percentage of ad spend. Clear deliverables, monthly reporting, and a weekly optimisation cadence.

Entry
Foundation

Reliable lead flow

Best for stable, smaller accounts that need disciplined hygiene and steady improvements.

$1,250/mo + 10% of spend (up to $10k/mo)
Min term: 3 months
  • Weekly optimisations
  • Weekly search terms + negatives
  • Monthly asset refresh
  • Monthly report + call
  • Up to 2 campaign types (Search-focused)
Most popular
Growth

Best value tier

For most businesses: more coverage, structured testing, and stronger governance.

$2,500/mo + 12% of spend (up to $25k/mo)
Min term: 3 months
  • Everything in Foundation
  • Up to 4 campaign types
  • 1 structured test monthly
  • Placement + brand safety basics
  • Conflict protection (Tier 2+)
Governance
Scale

Lead quality system

For larger budgets where governance, audience strategy, and quality loops matter most.

$4,500/mo + 15% of spend (up to $60k/mo)
Min term: 6 months
  • Everything in Growth
  • Up to 6 campaign types
  • Advanced audiences + exclusions
  • Lead quality loop guidance
  • Weekly call + quarterly planning
Common add-ons
Conversion Tracking Setup (GA4 + GTM) Call Tracking Enhanced Conversions Click Fraud Monitoring Experiments

Timeline

Kickoffs are scheduled weekly. Most accounts stabilise within the first 2–4 weeks, then compound through weekly optimisation and structured tests.

  • Week 1–2: baseline + tracking QA + cleanup
  • Week 3–4: structure + ads + bid strategy tuning
  • Ongoing: weekly hygiene + tests + reporting

What we need from you

  • Access: Google Ads + GA4 (and GTM if applicable)
  • Your offer priorities (what’s most valuable to sell)
  • Lead quality notes (what’s good vs junk)
  • Landing page URLs (or pages to build)

If you’re not sure about tracking, we’ll point you to the right setup path.

Note: If spend exceeds a tier cap for two consecutive months, we’ll recommend the tier that matches the workload and governance needs.

FAQs

Short, practical answers. If you want a second opinion first, start with a Google Ads audit.

Do you only manage Search, or other campaign types too?⌄
This page focuses on Search Ads. If your account needs other campaign types (remarketing, YouTube, Demand Gen, Shopping, Performance Max), we can scope those in the right tier and link them to your Search strategy. See: Google Ads Management Services.
How fast will we see results?⌄
Many accounts see meaningful improvements within the first 2–4 weeks (especially from search-term cleanup and ad relevance). Competitive markets can take longer. We focus on measurable progress: better query quality, conversion rate lift, and steadier CPL—then scale.
What does “weekly optimisations” include?⌄
Weekly work typically includes: search term review + negatives, bid/budget adjustments, ad and asset QA, pacing checks, and anomaly detection (tracking drops, CPC spikes, policy issues). Larger tiers add structured tests and deeper governance.
Can you fix tracking if it’s broken?⌄
Yes. We can scope tracking as an add-on via Conversion Tracking Setup (GA4 + GTM) and improve signal quality with Enhanced Conversions and Server-Side Tagging.
Do you offer competitor exclusivity?⌄
Tier 2+ includes conflict-of-interest protection: we do not take on two direct competitors in the same industry and service area at the same time. Ask us if your niche and location qualify.
What if we want training instead of management?⌄
If you have an in-house operator and want guidance, see Google Ads Training or Google Ads Consulting.
Are you Google Ads certified?⌄
Yes—VSA maintains Google Partner status, and our team holds Google Ads certifications (9/9). We keep credentials secondary to execution and results.

Get a proposal (and a kickoff slot)

Step 1 sends your details to our team. Step 2 lets you book a 60-minute kickoff. If your tracking needs work, we’ll flag it early and recommend the fastest path.

See full Google Ads pricing

No spam. Your info goes to our team. If you’re rate-limited, wait a moment and try again.

Prefer an audit first?

If you want a clear action plan before committing to management, start here.

Google Ads Audit Services

Need lead attribution?

Track what actually turns into revenue (not just form fills).

Lead Attribution

Want full PPC coverage?

Search, remarketing, creative, and governance under one operating system.

PPC Management Services

Search Ads proposal Weekly optimisations • Clear deliverables
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