Analytics that turns traffic into decisions
If your conversions feel inconsistent, your dashboard is noisy, or leads disappear between forms and CRM, we will rebuild measurement so you can trust what is working. Clean events, clear attribution, and reporting that stays readable.
What clean measurement unlocks
We focus on the few things that make reporting trustworthy and decisions faster, then we build outward.
Attribution you can explain
Clear source tracking across forms, calls, and CRM so you know which pages and channels create revenue, not just clicks.
- Lead capture with UTM and click ID context
- Offline conversion imports when needed
- Simple logic for how success is counted
Conversion QA that sticks
We validate events end to end so your conversion numbers stop bouncing between platforms and stakeholders.
- Event naming, deduping, and trigger rules
- Cross domain and payment confirmation checks
- Baseline documentation for future changes
Reporting built for action
Dashboards should answer weekly questions in seconds. We ship a baseline reporting view that is easy to maintain.
- One weekly view, one deep dive view
- Definitions for each metric and conversion
- Hand-off so internal teams stay aligned
Analytics services
Pick the outcome you need. If you are not sure, start with the Measurement Foundation setup.
Conversion Tracking Setup
GA4 + GTM events, primary conversions, QA checklist, and handoff.
GA4 and Search Console Setup
Clean configuration, linking, baseline reporting, and access hygiene.
SEO lead attribution
Track which pages and queries produce qualified leads, not just sessions.
Consent Mode and resilience
Measurement that holds up with consent banners and privacy changes.
Enhanced Conversions setup
Improve conversion matching quality for ads and performance tracking.
Offline conversion tracking
Import CRM outcomes so you optimise for closed deals, not form fills.
Call tracking
Track calls by source and route into reporting for clearer ROI.
Server-side tagging
First party routing for more reliable tracking, plus governance and QA windows.
Our analytics setup system
Structured delivery so tracking is correct on day one and still correct after the next site change.
- 1 Access + intakeConfirm goals, accounts, and current gaps
- 2 Event taxonomyDefine conversions and naming you can keep
- 3 ImplementationGA4, GTM, triggers, and consent logic
- 4 QA + baseline reportingValidate end to end and ship a dashboard view
- 5 Handoff + supportDocs, walk-through, and post launch checks
Access + intake
We start by confirming access, current tracking behaviour, and what success should look like in reporting. You will know exactly which conversions are counted and why.
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Account hygiene
GA4, GTM, Search Console, ads accounts, CRM touchpoints. -
Goal mapping
Primary conversion, supporting events, and qualification flags. -
Risk scan
Common breakpoints: form plugins, thank-you pages, SPA behaviour, cross-domain.
Event taxonomy
We define event names, parameters, and conversion rules that are stable, readable, and easy to maintain. This is where most teams either win or create years of reporting debt.
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Naming conventions
Consistent event naming and clear definitions. -
Deduping logic
Avoid double counting across forms, calls, and chat tools. -
Documentation first
A short spec your team can actually follow.
Implementation
We implement GA4 and GTM with the agreed taxonomy, then make sure consent and privacy requirements are respected. If server-side routing is needed, we plan it as a separate project with governance.
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GTM triggers
Reliable triggers for forms, calls, and key page actions. -
Consent-safe measurement
Consent Mode options and tracking resilience patterns. -
Platform linking
Search Console and relevant ad platforms where applicable.
QA + baseline reporting
We validate conversions end to end, then ship a baseline dashboard that answers weekly questions quickly. If something fails, you will know where it failed and how to fix it.
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End-to-end checks
Test submissions, filters, and expected event payloads. -
Baseline dashboard
A weekly view and a deep dive view with metric definitions. -
Stability notes
Where tracking can break and what to watch after releases.
Handoff + support
You get documentation, a walk-through, and a support window for post-launch fixes. The goal is long-term confidence, not a one-time setup.
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Handoff call
We walk through conversions, dashboards, and maintenance. -
QA checklist
A repeatable checklist for future changes and releases. -
Support window
We fix what we find when real traffic hits the new setup.
What we track
Tap a topic for the deliverables and guardrails.
Measurement Foundation packages
One-time setups built to stop tracking drift. Pick the tier that matches your complexity.
$950 CAD
Outcome: stop flying blind with clean conversion tracking.
- GA4 baseline configuration
- GTM container review and core tags
- Up to 5 events
- 1 primary conversion
- QA checklist and handoff doc
$1,950 CAD
Outcome: cleaner attribution and better reporting confidence.
- Everything in Foundation
- Expanded event set and validation
- Search Console connection
- Baseline dashboard
- Handoff call
$3,800 CAD
Outcome: scale-ready measurement and reporting.
- Everything in Growth
- Attribution spec for multi-step funnels
- 2-week post-launch QA support
- Stakeholder workshop
- Scale guardrails for future site changes
Common add-ons
These are optional. We will recommend add-ons only when they reduce blind spots or improve conversion signal quality.
Scroll horizontally on mobile
| Feature | Foundation | Growth | Scale |
|---|---|---|---|
| GA4 baseline configuration | |||
| Expanded event set | |||
| Search Console connection | |||
| Baseline dashboard | |||
| Post-launch QA support | |||
| Stakeholder workshop |
Timeline
Most measurement foundation projects ship within 5 to 10 business days. Scale tier projects typically run 2 to 3 weeks due to QA windows and stakeholder alignment.
What we need from you
Access to GA4 and GTM, a list of key forms and conversion actions, and a short description of how leads are qualified. If CRM imports are in scope, we will also need fields and lead stages.
Proof you can measure
Results come from better decisions. Better decisions come from trustworthy tracking and reporting.
Local team, measurable execution
We build tracking and reporting to support real decision-making, then we document it so the next site change does not erase the truth.
Analytics FAQ
Short answers to the questions that usually block a tracking rebuild.
Do you work with GA4 and GTM on WordPress or Shopify?
Can you track calls and form leads in one reporting view?
What if our conversion numbers do not match between platforms?
Do you handle Consent Mode and privacy changes?
Can you import CRM outcomes back into ads platforms?
Will you set up dashboards?
What is the fastest way to start?
Book an analytics consult
Tell us what is broken or unclear. We will recommend the smallest fix that makes measurement trustworthy.
Good to know
- One primary CTA per section keeps pages readable and conversion-forward.
- Tracking-first implementation so growth work is measurable from the start.
- Clear deliverables plus documentation to prevent reporting drift.
Related services
If analytics issues are caused by site performance or technical problems, start here:
Technical SEO services
Core Web Vitals optimisation
WordPress SEO services
Shopify SEO services