15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

by Cyrel Nicolas | Mar. 27, 2020

Guest Writer

There are tons of SEO tools and practices that can help you all the way to improve your online platform. Go for the high quality and best method to acquire long-term results.
To give you some insights, here are some of the ways that you can do. Take note of these for your e-commerce to strive better online.

1. Use Paragraphing For Contents

As you do an article, make sure you write it with several paragraphs. Don’t single-out one great content. But, don’t make it too long though. The use of paragraphs makes the content or write-up easier to understand. It’s the basic standard so be careful and familiarize yourself. Make sure you know how to put the main idea in every paragraph to have more coherence.

2. Make It Cohesive

Speaking of coherence, make sure that your contents or articles are inclusive with its idea. It should be well-written for your audience to understand easily. Also, contents are one of the significant factors that will help your website to become much more engaging. So, be creative in drafting your articles too.

3. Know Your Audience

You should know what type of audience or possible users are you trying to get. It will help your website to become much more specific and special for your target online audience. So, it’s best to identify their needs for you to cater to the virtual world. Apart from that, it will help you gain their attention much more as well.

4. Use Of Meta Description

To make sure that your website is on the right track, you can use an active meta description on your webpage. The meta descriptions will help your site to gain more online audiences in every post that you provide. So, make sure you work well on your articles. Use the Google SEO best practices 2020 to help you all the way.

5. Parentheses And Brackets

For better content and website performance, use parenthesis and brackets as well. This helps a creative impact on your site. It is for you to have no monotone effect in reading your write-ups or any article for that matter.

6. Responsive web pages

Make responsive web pages so that customers can see your site content comfortably regardless of the screen size. Also, focus on the landing pages where your site visitors will fill their personal information.

7. Make Captivating Headlines

Since you intend to seek the attention of your target audience, one effective way to do so is through having catchy titles or headlines for your content. Most of the time, it is where people are deciding to click your site and run through it. Make them curious and highly interested in what you can offer too. So, be sure to make it sound and look appealing once they read and visit your site anytime in a day. You can hire a part-time freelance SEO expert for help.

8. Use The Right And Relevant Words

In making the website content and in any other aspect, make sure you stay relevant to the theme or concept. Use the right words for your write-ups. It’s a necessary tool to increase the optimization process as well. As a result, you’d be able to gain much more positive results that will affect your search ranking online.

9. Video Contents

Instead of doing long articles, one way to make them stay on your website is through the posting of high-quality videos and photos. In the matter, you have to make it look a bit cinematic for aesthetic purposes. The videos should not be pixelated as well as the photos you decide to post. It should stay relevant. And as much as possible, make it as one of the tools used for marketing. Have a personal branding and make it as your own.

10. Image Contents

You can also use images as your content. So, make sure you optimize it. Look for the high level of quality pictures that you can post.

11. Signals In Website Ranking

Have a high signal in search ranking to make sure you stay on top of a search engine. The signal is one of the critical factors determining your site’s search visibility. So, assess it makes it improve day-by-day for a better online presence in time. You can use keywords and backlinks. To know more and help you out, use the RankBrain as one of your platforms.

12. Use High-Ranking Posts

Since you can see which posts from your website are with the highest rank, make sure you feature them on your site. It’s an excellent move for SEO. People will be naturally drawn to your site since such high-ranking posts are accessible online. Filter your website. Make it more inclusive and cohesive. Look for online recognition so your Google ranking will eventually increase. There are freelance SEO professionals that can give you a hand.

13. Featured Snippets

Use featured snippets to help your site generate organic traffic and exposure online. Once you do, it will pave the way for your target audience to see your webpage at first glance and visit it as well in no time. It gives you much higher ranking results too.

14. Developed And Advanced User Experience

Make sure you pay attention to your users. Have their experiences with your site as one of the factors in making high content and development. The user experience is a priority.

15. Go For A Mobile Version

To make sure that you have more and more audiences, keep in touch with them online through a mobile-type version of your site with accessible features. There are tons of people who use mobile phones to surf the Internet, so better address this concern right away. You can look for programmers to help you out effectively. You can also hire expert SEO specialists for this one. There are many tools that you can use, such as an SEO guide of structured data using JSON-LD, which can help your site improve through time.

Final Word

These are some of the best ideas that you can use to improve your Google ranking as a website in 2020. Make sure to keep these in your mind. Always remember the importance of SEO for the online world. And as you go for optimization, use some of these best SEO practices.

Authored by Cyrel Nicolas

Guest Writer

Cyrel Nicolas has been passionate in online marketing and been an SEO freelancer consultant in the Philippines for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.

Single Keyword Ad Group: Advanced Guide For 2020

Single Keyword Ad Group: Advanced Guide For 2020

Single Keyword Ad Group: Advanced Guide For 2020

by Danya Ayaz | Mar. 25 2020Guest Writer

Advance guidance for Single Keyword Ad group usage and Advantages

Single Keyword Ad Group is an approach in which users use highly relevant keywords and ad groups to boost Ad quality scores, CTR (Click-through-rates), and earn money through Ads as well. This term also gives a huge advantage, as it works other on display networks (apps, and websites, etc.) and social sites like Twitter, and Facebook, etc. This campaign organizing way also protects the user from draining their time and investment. 

The ad only shows to the smaller audience, but most relevant and exact ones. It’s a little tricky, but if you apply perfect structure, it returns in the long run. This method needs some patience and consistency to make a strong position in the audience’s mind. 

In this article, we will explain to you, how you can use this approach or what you can get out of it in the long run. 

How does Single Keyword Ad Group (SKAGs) work?

It’s a smart way to get leads at less cost. The amazing thing about SKAG (Single keyword ad Group) is that it not only increases CTR but also is perfect for PPC (pay per click) marketers. Let’s look at the creation of a single keyword ad group.

  • Finding Relevant Keywords

Firstly, identify the most relevant keywords which cause the drive of traffic toward your company.

Open Google AdWords and click on keywords. Where you will see the Search Terms button. Click on it and enter your keyword. You will get the search queries which people used to reach the content like yours. In such a way, they lead to your ads and click on them.

  • Keyword Listing

But the question is how you will get to know which keywords are most worthy? Look at keyword impressions and popular keywords. List them out.

Now, look at your selected keywords CTR (cost-through-rates), the kind of traffic they get, and the number of clicks as well. After that, you will be able to filter out high potential keywords.

Whether to restructure previous ads groups or create a new ad group, take any single keyword from your filtered list or previous of any group.

Here, we will find multiple keywords based on this individual keyword. 

  • Creation of Ad Group

Go to “Ad groups” and click on “+Ad Group”. 

Select your campaign (SKAGs). Set your keyword as Ad Group name, so you could easily identify each group’s purpose.

Now, list your targeted keyword with three-match types which are Modified broad, exact, and phrase match. The way of matching is below:

  • Modified broad = +keyword
  • Exact match = [keyword]
  • Phrase match = “keyword”

After that, click on “Continue to ads” where your ad creation work will be started. 

Note: Make sure your ad heading and URL must contain your targeted keyword. Your message should also be relevant and strong.

  • Keyword Variants

Create at least 2 to 5 ad variants for each keyword. It helps when you continuously check your ad CTR (Click-through-rates), so you can stop the low performance showing ad.

Here, you have only created an ad against a single keyword. Similarly, you can create ads around other 10-20 keywords of your list. 

Now, your single keyword ad group will be created. Similarly, you can create more groups as well.

Once you save the changes, you can timely inspect your ad’s performance. It will help you to protect you from loss and enable you to take any action timely.

Advantages of Single Keyword Ad Group

Although, there are many ways to grab traffic with cost-effective strategies. But SKAG (single keyword Ad Group) is the most powerful one, which takes time but gives valuable results in the long term. In this competitive time, no successful business can deny its benefits.

Let’s look at the major advantages of SKAG.

The above equations will show how SKAGs are useful.

  • Increase in Ad relevance = Increase in CTR (click-through-rates)
  • Better the CTR (click-through-rates) = Improvement in QS (Quality Score) 
  • Higher Quality Score = Lower CPC (cost-per-click)
  • Lower the CPC (cost-per-click) = Decrease in CPA (cost-per-acquisition)
  • Lower the CPA (cost-per-acquisition) = More Leads and less money.

Now, we put a close look at this table.

  • CTR (Click-Through-Rates) 

When the user searches the relevant keywords and land to your ads, it increases CTR (click-through-rates). It directly improves your ad PPC (pay-per-click) performance. That’s why the most relevant keyword is most important in terms of getting high CTR.

  • Increased Quality Scores  

QS (Quality scores) is a Google Awards term that indicates how well your ad is performing. It directly depends on leads, keywords, and ad relevance. The high-quality score is most useful as it decreases your CPC (cost-per-click) by increasing your ad efficiency. 

  • Decreased CPA (Cost Per Acquisition) 

CPA (cost per acquisition) is a proper action taken by the customer which your ad required. Such as your ad required to fill the form or land on the page or purchase the product, if the visitor performs the full action, for this you will get charged. So, in the SKAG campaign, you get less and exactly charged as much as the CPC is low. 

  • More Leads and Less Money 

When you get the right and relevant audience, so you don’t charge extra and your money doesn’t get wasted. It’s the best advantage of SKAG. 


In this article, we tell you about SKAG (Single keyword ad Group) importance and usage. This technical and powerful way of advertising has been solving thousands of unsuccessful business issues. It’s a smart way of the advertising business and boosting sales by paying for the exact audience.

It’s the most recommended campaign, as it meets the business requirements

Authored by Danya Ayaz

Guest Writer

Danya Ayaz is a professional Digital Marketer & lead gen Specialist at Digital Gravity a web design agency Dubai. She is passionate about all the latest trends in digital media & marketing and loves to try out new things in life. Her creativity and unique approach reflect her ability to take digital marketing in an all-new direction.

10 Omni-channel Marketing Strategies to Boost Sales

10 Omni-channel Marketing Strategies to Boost Sales

10 Omni-channel Marketing Strategies to Boost Sales

by Paru Saxena | Mar. 23, 2020

Guest Writer

Innovative business policies have emerged in the past few years and Omni-channel digital marketing means providing flawless customer experience across both online and offline marketing channels. These channels usually include social media, e-commerce websites, print ads, corporal interactions, etc.

The foremost purpose is to guarantee 100% customer satisfaction across various channels related to the buyer’s journey. This blog post covers the top ten Omni-channel marketing strategies that help businesses to boost sales.

1. Work according to customer needs

Your entire marketing campaign should focus on customer requirements and what works finest for them. Clients should be able to get the required information about your product/services easily.

So proper collaboration within all departments of a company is a must and employees should be able to provide important insights to prevail over the problems in the Omni-channel approach.

2. Have a data-centric approach

Exploiting your data resourcefully is the essence of Omni-channel marketing. Enterprises should gather data from several sources like customer profile, their purchase, online search behaviour, and demographics, etc.

Numerous companies use CRM tools to save their consumer data. It is necessary to know your target customers and the way they intermingle with your product. It is very important to enhance the brand that you ask customer feedback during their buying journey.

3. Automated marketing tools


Automation of all processes including inventory management and email marketing eradicate human errors and increases work productivity. Following automated technologies are recommended to make your processes more efficient:

  • A CRM (Customer relationship management) software
  • A CMS (Content management system)
  • A social media marketing and management tool like Hootsuite

Besides these, it is advantageous to include personalization which forms a sense of association with buyers across several channels.

4. Customer segmentation

Omni-channel digital marketing relies mainly on correct targeting and personalizing messages. Segmenting the customers into various groups and categories simplifies sending personalized messages. Such categories can be formed on the basis of buyer profile (gender, age, location, etc), and the extent of customer interaction with various channels.

Use an automation tool to send appropriate messages to the customers at the right time and in the course of the correct channel. For instance, if a specific group shows a sturdy liking towards sales and discounts, prompt them each time about the relevant offer. Message targeting should be to get more conversions rather than simply drawing their interest. You can also use position based mobile advertising to get the finest possible outcomes.

5. Website optimization for mobile devices


It is a familiar fact that around half of the users shop using their smartphones. Your website should be optimized for mobile devices or else these customers will soon abandon your site. This is an essential step to apply Omni-channel marketing in e-commerce.

6. Responsive web pages

Make responsive web pages so that customers can see your site content comfortably regardless of the screen size. Also, focus on the landing pages where your site visitors will fill their personal information.

7. Customer care

Helping customers in a proper way should not look simply like a sales pitch but it should satisfy the customer with the correct reply. There are occasions when improper targeting of sales message pop-ups can irritate a buyer creating an off-putting customer experience. Improper integration of systems with your Omni-channel approach can also be a catastrophe. So your automated systems and channels should provide help options that are handy to go through.

The key guidelines to improve customer care operations are-

  • Reduce your social media response time: Every customer wants immediate solutions to his/her problems and most of the clients expect a quick resolution of their social media feedback. Set up a team to quickly handle social media issues.
  • Provide live chat assistance: Usually, customers like to get their issues resolved through a live interactive chat. Utilize consistent live chat software and also integrate it with your social media platforms to tackle customer issues.
  • FAQ list: Make a well-researched FAQ list that is easy to navigate and provide relevant answers.
  • Email automation: Use email automation tactics and provide appropriate replies to customer queries. Email marketing tools can be used to track the deliverance and receiving of email interactions.

8. Follow customer journey across all channels

One of the most important parts of Omni-channel marketing is to have a proper understanding of the pain points of consumers and their behaviour. It is also possible to track every single tap and click on an app.

Since you present numerous channels for buyers to connect with your product, it is vital to be quick to respond to all these channels. With proper integration of all the platforms, your customers will get reliable services across each.

9. Establish trust

Steadiness is significant in Omni-channel marketing. You have to provide excellent customer service to enhance user experience to a stage where they trust and automatically associate with a brand name.

10. Update customer experience with time

Analyze and modify your Omni-channel marketing policy over time. For this, you have to analyze the data collected through various channels and conclude to make your marketing campaigns more effective. This also keeps updating your customer’s experience.


The major benefits of Omni-channel marketing include better customer experience, less production and warehousing expenses along with enhanced retargeting. Implement these above mentioned Omni-channel marketing strategies to improve your brand name and boost sales.

Authored by Paru Saxena

Guest Writer

Paru Saxena is the Sales head at TechIngenious, a rapidly growing company having reliable web & mobile app developers in India. His skills include digital marketing and web application development.

What is Content Marketing & Why Your Business Needs it

What is Content Marketing & Why Your Business Needs it

What is Content Marketing & Why Your Business Needs it

by Jon Torress | Mar. 21, 2020

Guest Writer

Content marketing can offer your business numerous benefits by bringing in loyal customers and quality leads. It’s widely accepted that content marketing is a crucial part of a successful marketing strategy. This post will explain exactly what content marketing is, why you need it and how to start forming a strategy.

RECOMMENDED: Why SEO should be part of content marketing strategy

What is Content Marketing?


The idea of content marketing might seem overwhelming. Let’s get a clear idea of this concept before diving in. Here’s a solid definition of content marketing, provided by the Content Marketing Institute:

“Content marketing is the strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience and ultimately, to drive profitable customer action.”

So, what does that mean? Plainly stated, content marketing refers to the creation of relevant content with the goal of attracting the right audience. The overall aim is to gain loyal customers and increase profits.

Content marketing is a brilliant strategy because customers are drawn in with information they actually care about. In contrast to traditional advertisements that impose products on potential customers, content marketing draws in an audience that wants to be there. The result? Better leads and increased sales.

Why do you need it?


Content marketing should absolutely be a part of your overall marketing strategy. Here’s why you should implement it:

  • You’ll save money: In terms of advertising, content marketing is the smartest move you can make for your bank account. Instead of paying for ads, you can bring in hundreds of potential customers by creating the right content. Writing a blog post is free and can attract way more customers than an advertisement alone.
  • Your sales will increase: How does content marketing affect your business? The result of attracting customers with relevant content is an increase in sales. The people visiting your site are actually interested in what you have to offer.
  • Gain loyal customers: Again, the audience that views your content has chosen to be there. This increases the chance of them joining an email list, becoming a regular visitor and hopefully, a loyal customer.

5 Types of Content Marketing


  • Blogs: Blogs are great because they are potentially free. If you have a knack for writing you can start your blog all by yourself. If you have a website for your business, it’s a no brainer to add a blog section to the site.
  • Videos: Videos are an essential element of content marketing. Videos are highly likely to grab the audience’s attention with the easy-to-digest format.
  • Infographics: Infographics condense information into a compelling image. The target audience can gain valuable information with visual data.
  • eBooks: eBooks are perceived as an incredibly valuable product by customers. They can also be valuable to you. You can gain more information about your customers when they complete the signup process to receive the e-Book.
  • Social Media: If you’re not using your social media posts to reach your target audience, you need to start immediately. Relevant social media posts are one of the best (and free) tools out there to form a relationship with your target audience.

How to Make Money with Content Marketing


Successful content marketing is all about strategy. According to Arketi Group, effective content must be “relevant, varied, personal, fresh.” Rather than focusing on one type of content, you should be providing a diverse array of content to reach your audience.

This means writing blog posts, making videos, utilizing social media and more. Do your own research to find out what topics are most relevant in your niche. Last but not least, be consistent with your overall tone and stay true to your brand.

Here are some tips so you can start making money with content marketing


  • Search intent: In order to make money with your content, it needs to be relevant. Understand the search intent, or the “why?” behind the search. You should understand what the target audience is searching for and make content that provides the answer.
  • Use the right keywords: So now you understand what the customer is looking for. How do you reach them? The answer is keywords. Research and understand how to use the correct keywords to rank in a Google search. Check out Ahrefs Keywords Explorer to get a better idea of the right keywords to use.
  • Quality over quantity: There’s really no point in reaching out to leads that aren’t interested in the product. Making money with content marketing means attracting quality leads that are likely to purchase what you offer.
  • Create lead magnets: You can attract quality leads with lead magnets. A lead magnet is a product offered to the target audience in exchange for contact information. This is where eBooks, articles, and videos come in to play.
  • Build your email list: From the lead magnets, you can build your email list. Monetize your email list by offering exclusive products and information to your audience. This is how you stay connected with the audience and gain a loyal customer base.

Final Thoughts

Content marketing requires creativity, effort, and a solid strategy, but it is a powerful way to reach your target audience. The best part is, it’s a cost-effective way to reach the audience and gain quality leads. Understand what your audience is looking for and create informative content to draw them in. Make sure to diversify your content to reach a larger audience. Create your strategy and start reaping the benefits of content marketing.

Authored by Jon Torres

Guest Writer

Jon is a content marketing expert and founder of jontorres.com, a blog dedicated to teaching others about affiliate marketing and SEO. Jon writes about his experience in web-based entrepreneurship and digital marketing.

Vancouver SEO Agency Receives Five-Star Rating for Exceptional Service!

Vancouver SEO Agency Receives Five-Star Rating for Exceptional Service!

Vancouver SEO Agency Receives Five-Star Rating for Exceptional Service!

by Emily Clark | Mar. 10, 2020

Guest Writer

With billions of online users throughout the world, it’s no surprise that an estimated 5.8 billion Google searches are made each day. The growing number of consumers who use online search engines presents a valuable marketing opportunity for businesses of all sizes and industries. It’s no wonder so many companies are investing in SEO to boost their SERPs and reach a wider audience!

But it can be difficult to come up with an effective SEO strategy—that’s why we’re here! At Vancouver SEO Agency, our team of experienced experts is ready to help with all your company’s digital marketing needs, be it SEO strategy, content creation, video, or web design. We’re firm believers in building relationships with our clients based on trust and transparency and are committed to achieving the best results for them.
How can you be sure that we’re the right agency for your company? Well, how about taking a look at what our happy clients have to say? We’re excited to partner with Clutch, a B2B ratings and reviews platform on which we recently received our first review.
Our client, Klein’s Entertainment, LLC, gave us five stars for our services. We helped them create a website and design a new logo, mission statement, and company avatar, and also lent them a hand in PPC and SEO for their marketing campaigns. We impressed our client with the stellar results that we helped them achieve: in just four or five months, they saw an increase in their rankings on Google and became the top result for several keywords. Around six to eight months later, our client is still seeing improvement in their rankings, enabling their company to grow in size and revenue.

“What I found most impressive about VSA is the fact that they made our startup process so much easier than we expected. It goes to show that if you have the right team, things just click. Each team member at VSA is a total expert in their designated field. ~Glenna Klein, Founder, Klein’s Entertainment, LLC

We love to help our clients realize their business goals and are thrilled to receive their feedback on our hard work. With so many SEO agencies out there, we’re grateful to everyone who has chosen to work with Vancouver SEO Agency and are proud to play a part in their achievements.

You can also find us on Clutch’s sister site, The Manifest, a business news and how-to guide that shows off leading companies through ranked lists in various industries. We’re excited to be featured on The Manifest’s list of top SEO companies in Canada!

We understand the importance of leveraging online platforms to maximize your company’s visibility, and our team is dedicated to helping our clients achieve the great digital marketing results that they deserve. Interested in working with us? Contact us for more information!

Authored by Emily Clark

Guest Writer

Business Marketing Trends In 2020

Business Marketing Trends In 2020

Business Marketing Trends In 2020

by Brenda Writez | Mar. 9, 2020

Guest Writer

The world of marketing has undergone huge changes over the past two decades. Who would have thought that the use of live video would become a crucial promotion strategy? With more people using the internet, seeking marketing consulting from digital marketing firms is a sure-fire way for companies to remain competitive.

The marketing landscape is dynamic. But we can predict the future by looking at what works and what doesn’t. Smart business people and marketing specialists are usually monitoring the marketing environment to see what they can do to better their company’s promotion methods.

With that in mind, here are some business marketing trends you may want to look into before coming up with a plan.

1. The Rise of Smart Speakers And Voice Search

The era of voice search and smart speakers is here. And it’s not going to fade away any soon. Statistics show that the smart speaker market will be worth more than $30 billion by 2024. Already, a significant number of households have these devices.

People love the convenience that comes with voice search. There’s no need to get the gadget out of your pocket or take a lot of time typing. All one needs to do is to say their query and they will get an answer. Artificial intelligence is getting smarter so we can conclude that this piece of technology will only become better. And that’s one more reason to give it more attention.

You wouldn’t want to miss out on this. Optimize your content for voice search. One way to do this is to write in a more conversational tone. Also, try to answer questions directly as it increases chances of being found by voice searches.

2. Influencer Marketing Still Works

Influencer marketing needs no introduction. I can tell what comes to your mind when you think about this strategy: businesses using celebrities to promote their products. Nowadays, this has changed greatly, despite the fact that some big brands still use celebrities.

Influencer marketing is all about getting someone in your market who your target audience can relate to and listen to. Sometimes getting a celebrity is a bad move because they may promote to a general audience and you often end up spending too much on them.

The new trend is to focus on micro-influencers. These are individuals with significant followings (not too big, not too small) on the internet. Just identify the platform (s) that most of your customers use and partner with an influencer and you will be amazed at the results.

3. Messaging Apps Are Vital

It goes without saying that more people than ever are using social media platforms. By 2021, around 3.1 billion people will be using these platforms. Now, marketing experts have discovered that messaging apps like Facebook Messenger and Whatsapp are great for marketing.

With more people interacting using these apps, it presents the perfect opportunity for businesses to market directly to consumers. Here, you can interact with the potential customers as a ‘friend’ and offer a customized service. Some advantages of using these messaging apps include: building a strong relationship with the customer, offering assistance when needed, and sending information on products.

4. Video Marketing is Big

Studies reveal that 92% of marketers who use video say that it’s a vital part of their marketing strategy. Today, there is a huge number of people who own mobile devices.
While they may avoid reading a long blog post, they won’t mind watching a short, 2-minute video. And with video, they will understand better because you’ll strive to keep the message short and concise.

You can post your videos on YouTube or on social networks. Videos are easier to work with because you can change them into other content formats. For instance, you can transcribe it to create a text version and you can use the audio for your podcast. In addition to that, you can create a whole blog post out of it.

Let’s not forget about live video, which has gained popularity in the last few years. You can go live during company events, interviews or anything else you think is fit. To enjoy the benefits of video marketing, you need to know how to optimize your videos for the web.

5. Focus on Customer Experience

There is an increase in the number of entrepreneurs globally, and all of them strive to establish an online presence. The best thing you can do for your business is to retain your existing customers because if you don’t, they have plenty of options.

Customer experience is basically just how you make the customers feel. From the first time they see your brand to when they purchase and become loyal to you. It’s much easier to retain an existing customer than to land a new one.

You can start by providing better services, for instance responding promptly to customers when they have issues. On the technological side, your website needs to be responsive and the buying process should be straight forward. Making such tweaks will make your service appealing and you will land a significant number of customers through referrals.

6. Chatbots Are Becoming Indispensable

Chatbots have become an essential part of marketing for some companies. A Juniper Study revealed that globally, chatbots will help companies save about $8 billion by 2022. This shows just how important they are for businesses.

What makes chatbots attractive to marketers is the fact that they don’t have the common weaknesses associated with humans. They operate 24/7 and never get tired of answering customer queries. Aside from that, they are fine with repetitive tasks which many people hate.

This way, companies are able to focus on other important areas as chatbots do their thing. Of course, experts are working on making chatbots smarter so it’s safe to assume that more of them will be in use in the future.

7. Personalization

Personalization has become more important as companies get more information on their audiences. Nowadays, there are various data collection methods that one can use to understand the potential customer. Social media platforms provide analytics which you can then use to tailor content to your audience.

For instance, let’s say you’ve gathered that a significant number of customers like short videos with subtitles. Or when you discover where they hang out most. Personalization makes it feel like you are talking directly to the potential and existing customers. They feel that you care about them and this eventually increases your conversion rates.

You only need to walk around urban centres and you will notice billboards and sign posts everywhere advertising businesses. The competition is cut-throat online, because unlike the physical world, there’s no shortage of space on the internet. You can hire a marketing consultant from a digital marketing agency to help you out if you feel overwhelmed.

Authored by Brenda Writez

Guest Writer

Working for a local marketing firm is something that I’ve always wanted to do. I love providing solutions to different businesses and, of course, I get to see and learn the trends in the industry. Share your data and insights with me!