Why Link Building Is One Of The Most Important Parts Of Your SEO Strategy

Why Link Building Is One Of The Most Important Parts Of Your SEO Strategy

Why Link Building Is One Of The Most Important Parts Of Your SEO Strategy

by Hannah Stevenson | May 5th, 2020

Guest Writer

Link building is a crucial element of any SEO strategy, but it often gets a bad reputation because of poor quality agencies and websites that sell spammy links.

As a result, many businesses choose to overlook link building and instead focus on content creation on their site. 

While high-quality, relevant and insightful content is a vital part of any website optimization process, it shouldn’t be used in isolation. 

In fact, link building goes hand-in-hand with content creation to boost a website’s SEO. By working to build quality links to relevant content, companies can boost their website’s reach and rankings.

If you’re still skeptical about link building, then here are just some of the reasons why it’s a vital part of any SEO strategy and some advice on how you can do it right. 

Links Highlight The Relevance Of Your Content To Readers And Algorithms 

Relevance is a term you’ll hear a lot in the SEO market. That’s because it is one of the main ways that Google, the world’s biggest search engine, assess the relevance of websites and content pages, is to check the websites that link to it.

The search engine is committed to offering users the most relevant content for every search, which is why its algorithm scans websites and looks out for website content that not only contains relevant keywords but is also linked to by other websites. 

If other websites have used your content as a source, then the algorithm believes that it must be relevant and informative. 

As such, when they’re trawling the web seeking out content that will match the intention and needs of any given search, they will give more weight to the content that has been linked to by a lot of top-quality websites.

Therefore, the more relevant links your website has, the better your chance of reaching the top of the search engine results pages (SERPs) that you’re targeting. 

Readers will also be incentivized to click on source links within other articles, and they will naturally assume that this content is informative, as it has already influenced the content they have just read. 

As a result, links will help you to rank your website higher on search engines by showing the algorithms that your content is relevant for searches related to your chosen topic and keywords, and as such push your pages closer to the top of the SERPs you’re targeting. 

Being linked on other pages will also encourage clicks, which are also valuable to your SEO and your brand authority. 

Not All Links Are The Same

Many company owners think of link building as a covert operation that involves paying for links that may earn their website a penalty and lose them business. 

However, not all links are worth the same in SEO. High-quality links that are natural and on relevant, professional websites will benefit your website and help to show Google, and readers, that it is worth checking out.

Links on spammy, poorly designed websites that buy links will harm your SEO in the long-run, as Google will notice that you are associated with an irrelevant and bad quality website, which could lead to a virtual black mark against your site’s name.

As such, you need to be selective when building links, and avoid using low-quality, cheap services that will only ruin your reputation in the long run. 

Link Building Begins With Quality Content 

If you’re already investing heavily in your content creation strategy, then I’ve got good news for you; you’re halfway towards building quality links for your website.

Quality content can attract links organically because other content creators will seek out reliable sources for their articles. 

However, these organic links rely on your content already being respected and at the top of search engine results, which means that you need to push it to get it there.

The first step towards that is to promote your content on social media, and use paid adverts if your budget allows for this.

You also need to actively offer your content to other writers and website owners by searching for opportunities. You could propose writing guest posts for quality, relevant websites, or you could use the broken link method- searching for links that have been removed in other people’s content, then offering up your link as a replacement. 

However you do it, you need to push your content towards other website and blog owners so that you can grow its reach and build links. 

All of this work can take you away from your business and the work you do for your customers, which is why many companies seek out outsourced support or bring in teams to help them. If you’re looking for a high-quality link building agency, then search out one that has the same aims as you, and will put in the time and effort to build you top-quality links that will benefit your website’s SEO, not earn it a penalty.

These services often come at a premium, but you get what you pay for. By investing time and money into your link building, you’ll be able to boost your website’s SEO. It can feel like a long, arduous process, but it is a vital part of any business strategy in today’s digital age. 

Conclusion 

As this article outlines, link building is a vital part of any SEO strategy, but it requires a lot of effort and hard work. Cheap link building isn’t beneficial and will only harm your website, so it’s crucial that you take the time to build high-quality links.

Bringing this strategy in-house or working with a high-quality external agency is the best way to ensure that you build links that will enhance your website and help you to achieve your business goals.

Authored by Hannah Stevenson

Guest Writer

Hannah Stevenson is the Content Marketing Manager at UK Linkology. She has extensive experience of content creation for link building, writing guest posts and creating innovative content for a wide range of purposes. She loves to share this knowledge with interested readers.

15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

15 E-Commerce SEO Best Practices to Increase Your Google Ranking in 2020

by Cyrel Nicolas | Mar. 27, 2020

Guest Writer

There are tons of SEO tools and practices that can help you all the way to improve your online platform. Go for the high quality and best method to acquire long-term results.
To give you some insights, here are some of the ways that you can do. Take note of these for your e-commerce to strive better online.

1. Use Paragraphing For Contents

As you do an article, make sure you write it with several paragraphs. Don’t single-out one great content. But, don’t make it too long though. The use of paragraphs makes the content or write-up easier to understand. It’s the basic standard so be careful and familiarize yourself. Make sure you know how to put the main idea in every paragraph to have more coherence.

2. Make It Cohesive

Speaking of coherence, make sure that your contents or articles are inclusive with its idea. It should be well-written for your audience to understand easily. Also, contents are one of the significant factors that will help your website to become much more engaging. So, be creative in drafting your articles too.

3. Know Your Audience

You should know what type of audience or possible users are you trying to get. It will help your website to become much more specific and special for your target online audience. So, it’s best to identify their needs for you to cater to the virtual world. Apart from that, it will help you gain their attention much more as well.

4. Use Of Meta Description

To make sure that your website is on the right track, you can use an active meta description on your webpage. The meta descriptions will help your site to gain more online audiences in every post that you provide. So, make sure you work well on your articles. Use the Google SEO best practices 2020 to help you all the way.

5. Parentheses And Brackets

For better content and website performance, use parenthesis and brackets as well. This helps a creative impact on your site. It is for you to have no monotone effect in reading your write-ups or any article for that matter.

6. Responsive web pages

Make responsive web pages so that customers can see your site content comfortably regardless of the screen size. Also, focus on the landing pages where your site visitors will fill their personal information.

7. Make Captivating Headlines

Since you intend to seek the attention of your target audience, one effective way to do so is through having catchy titles or headlines for your content. Most of the time, it is where people are deciding to click your site and run through it. Make them curious and highly interested in what you can offer too. So, be sure to make it sound and look appealing once they read and visit your site anytime in a day. You can hire a part-time freelance SEO expert for help.

8. Use The Right And Relevant Words

In making the website content and in any other aspect, make sure you stay relevant to the theme or concept. Use the right words for your write-ups. It’s a necessary tool to increase the optimization process as well. As a result, you’d be able to gain much more positive results that will affect your search ranking online.

9. Video Contents

Instead of doing long articles, one way to make them stay on your website is through the posting of high-quality videos and photos. In the matter, you have to make it look a bit cinematic for aesthetic purposes. The videos should not be pixelated as well as the photos you decide to post. It should stay relevant. And as much as possible, make it as one of the tools used for marketing. Have a personal branding and make it as your own.

10. Image Contents

You can also use images as your content. So, make sure you optimize it. Look for the high level of quality pictures that you can post.

11. Signals In Website Ranking

Have a high signal in search ranking to make sure you stay on top of a search engine. The signal is one of the critical factors determining your site’s search visibility. So, assess it makes it improve day-by-day for a better online presence in time. You can use keywords and backlinks. To know more and help you out, use the RankBrain as one of your platforms.

12. Use High-Ranking Posts

Since you can see which posts from your website are with the highest rank, make sure you feature them on your site. It’s an excellent move for SEO. People will be naturally drawn to your site since such high-ranking posts are accessible online. Filter your website. Make it more inclusive and cohesive. Look for online recognition so your Google ranking will eventually increase. There are freelance SEO professionals that can give you a hand.

13. Featured Snippets

Use featured snippets to help your site generate organic traffic and exposure online. Once you do, it will pave the way for your target audience to see your webpage at first glance and visit it as well in no time. It gives you much higher ranking results too.

14. Developed And Advanced User Experience

Make sure you pay attention to your users. Have their experiences with your site as one of the factors in making high content and development. The user experience is a priority.

15. Go For A Mobile Version

To make sure that you have more and more audiences, keep in touch with them online through a mobile-type version of your site with accessible features. There are tons of people who use mobile phones to surf the Internet, so better address this concern right away. You can look for programmers to help you out effectively. You can also hire expert SEO specialists for this one. There are many tools that you can use, such as an SEO guide of structured data using JSON-LD, which can help your site improve through time.

Final Word

These are some of the best ideas that you can use to improve your Google ranking as a website in 2020. Make sure to keep these in your mind. Always remember the importance of SEO for the online world. And as you go for optimization, use some of these best SEO practices.

Authored by Cyrel Nicolas

Guest Writer

Cyrel Nicolas has been passionate in online marketing and been an SEO freelancer consultant in the Philippines for almost 10 years. He is the owner of CyrelNicolas.com and helped hundreds of businesses across the globe to increase online brand awareness and organic traffic using effective white-labelled strategies.