The internet has given people the power to connect to people across the globe.
They can search for any information just by using any online search engine.
Simply typing a word or a few in the input box yields thousands of results across many pages.
However, people hardly go beyond the first page to check for results.
Thus, if you want your content marketing or website to get noticed by people, you have to be among the top search results.
WordPress development services can surely help you with that.
Understanding Bing search engine optimization
Bing is a very popular search engine.
It is the biggest competitor of Google, bagging in about 33% of all the searches that are performed.
Thus, you can understand if you have a good Bing ranking you will receive significantly more data traffic.
Search engine optimization or SEO can help you get the ranks you desire.
With proper Bing SEO optimization, you can even reach the first rank without breaking a sweat.
How to Rank on Bing
There are a few steps you need to follow in order to get your desired rank.
The following points in this Bing SEO guide will help you.
1) Analyze your present ranking
At present, you are definitely occupying some rank on the search results.
It is important to know where your website or content is standing presently.
This step is vital as you will take the necessary measures to rise up.
With the help of the Bing SEO analyzer, you can understand your exact present position.
This is one of the first Bing SEO tools you will need to use.
2) Researching with keywords
Keywords are some unique words or phrases that are used by people to search for the information they seek on the internet.
Putting exact keywords or key phrases in your website can directly put your website on the top of Bing.
If you research and find out these golden words or phrases you can easily boost your site through Bing keyword ranking.
3) Indexation matters
The Bing search algorithm is such that it needs to go through all the content on your website in order to provide the correct content in the search result.
A sitemap can help the search engine to find out this information effectively.
You need to have to create a proper sitemap and submit it to Bing in order for them to use it
4) Does Bing use meta keywords
Meta descriptions and meta keywords are most definitely important for the Bing site search.
These are short descriptions that pop up along with your website, explaining what it is in a gist.
Make a crisp and clear meta description in order to make your website reach higher ranks.
5) Backlinks matter too
Backlinks are links that take the searcher from the website on his result page to an external domain or website.
These are outbound links that are generally meant to take the users to your other associated links.
Though it matters little on google, Bing backlinks do improve website ranking.
The backlink correlation of Bing is as high as 0.29.
6) Optimize your website
A website can be optimized in many ways to provide better results.
This is also important for Bing optimization.
It is essentially the process of making the website data-efficient and responsive without any loss in its functions.
It will also ensure the website works across all platforms and devices because nowadays most people use mobile phones and tablets to browse the internet.
7) Report and analysis
The only way to understand progress is by looking at the results.
Hence, you will need to analyze the growth in traffic after your optimization techniques are implemented to get an idea of how much of a difference it has made.
You need to prepare a detailed report based on which necessary steps you need to take in the future to ensure further growth.
Conclusion
People normally trust the search engine results that they see on the first page.
Thus, it is obvious how important search engine optimization is for your website.
Follow these steps and take the help of WordPress development services to reach the first rank you are striving for.
