Tips to Plan a Successful Influencer Marketing Campaign

Tips to Plan a Successful Influencer Marketing Campaign

Sept 22, 2020

Laptop and Monitor with web design

Picture courtesy: entrackr.com

Influencer marketing, or marketing on social media through influencers has been ruling the world more specifically ruling the marketing world these days.

From nano to mega influencers, everyone has made marketing their key tool for having an online presence.

While some incorporate marketing a brand as part of their content, some turn their entire account as a marketing hotspot for the brand and some influencers kickstart a social media campaign.

Either way, influencer marketing has reached absolutely new heights by turning itself into a $10 billion industry with newer elements making this form of marketing even more prevalent.

Influencer marketing companies have made their way in to bridge the gap between an influencer, a brand, and a successful social media marketing campaign.

 

What makes an influencer marketing campaign successful?

There are a variety of variables one has to deal with when roping in an influencer for a social media campaign. The probability of a successful campaign depends on a lot of factors.

Here are some much-needed tips to get sure shot success from an influencer based marketing campaign:

Picture courtesy: singlegrain.com

 

  • Planning out the goals

Influencer marketing campaigns can serve multiple purposes and hence it’s necessary to define the particular goals a brand is looking to achieve.

These can be specific like – to sell a product, create brand awareness, offer an insight into the brand, or get more interest developed into the brand and its products/services.

Based on these defined goals, it becomes easier to structure the whole campaign so as to make it more successful.

Having goals decided, the process of designing the campaign gets easier.

 

  • Selecting a target audience

Since every brand has a different set of target audiences and social media connects them to almost everyone possible, it’s necessary to select whom to target specifically.

There are various influencer marketing platforms. Choosing the target audience makes it easier to also choose the appropriate influencer to market the brand to ensure it reaches the correct audience.

Influencer Marketing is a booming marketing strategy that can prove rewarding to your brand.

It can enhance your engagement more than ever, but for that, it needs to be done right.

For that, a prime suggestion would be that you take the help of an influencer marketing agency, who can guide you the right way.

This way, the marketing campaign can be designed to be more impactful for the target audience.

 

  • Choosing the correct influencer

Choosing influencers from nano, micro, macro, and mega influencers is a tough job. Mainly because every brand is looking for that influencer who will benefit them the most.

There are influencers who have more impact than others while some are already known to market into a specific field.

Hence it is important to choose the right influencer that will not only reach a wide audience but also reach the right audience.

Also choosing an influencer with good content strategies is an added bonus. Hence this is definitely one of the most important steps in creating a successful influencer marketing campaign.

Picture courtesy: dailymaverick.com

 

  • Curating the most appropriate content

Once an influencer of choice is selected, the goals of the campaign are laid down in terms of what content can be made for it.

Influencers usually take up the charge and create their regular content by incorporating the brand.

Content can be made in the form of posts, videos, blogs, and more that are published through the influencer.

A brand can create the perfect content if the other above-mentioned factors are well in line.

The content must be on the lines of the goals, made specifically for the target audience, and utilizes the influencer’s potential to market.

 

  • Choosing the correct medium

While this does depend on the influencer chosen and what medium they have the most impact on, it’s better to also choose where you want to target.

Going cross-medium is definitely a good idea since it covers a lot of target audiences across different mediums.

The content should also be made as per that medium like videos for youtube, posts for Instagram, and more.

 

  • Monitoring its reach and impact

Once you go through all these tips, it’s time to value the final results. Since social media is quick and convenient, it’s easier to see visible results soon.

A brand should definitely keep a check on the stats and reach to see how well their campaign did.

A lot of social media do offer analytics checks and hence it becomes easier to monitor the reach.

It is also a great way to gather a response to their campaign and understand future needs and ways to present the brand.

 

These tips are the surface work of what is required for a successful influencer marketing campaign. The real thing takes a lot more effort and lots of trial and error. 

But believe me, these 6 tips are all you need to get that marketing go successful.

Authored by Shweta Singh

I am an aspiring Lawyer and a Content Writer. I believe that every business has a story and I thrive to tell that story to the world through my writing. I have been writing for influencer marketing for a long time and have grown exponentially with the industry. With Confluencr, I have learned that quality content + targeted marketing can do wonders to not only businesses but to any individual.

Guest Writer

Best Social Media Apps and Tools for Marketers

Best Social Media Apps and Tools for Marketers

Sept 20, 2020
Laptop and Monitor with web design

Managing social media pages these days can be considered one of the most tedious tasks.

It is not easy to handle various social media platforms all at once. It can be demanding on your part and can take much of your time and effort.

Develop the best content material and strategies with your social media marketing efforts by leaning on social media apps to better reach your target.

As the digital era continues to flourish and thrive, it has given many technological advances that can influence your sales and business growth.

Social media is now one of the best avenues to create an impact on your target market.

It can establish your connection with your audience and help convert your leads into sales.

With over 3.6 billion users from many parts of the world, you can reach a massive audience with your social media tactics.

To help you maximize your time on your social media marketing efforts, you can rely on different social media apps and tools.

These are essentials to do your job as a marketer more effectively and efficiently.

 

Apps and Tools You Need For Your Social Media Efforts

As a marketer, you need essential apps to start within your social media marketing journey.

These are the platforms that you must install on your phone to monitor your social profiles better and the key to your success.

 

Image: Source

One of the most popular scheduling apps for social media, Buffer allows you to schedule your content on social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest.

The app also provides follow-up statistics on how each post performed—knowing which of your post fair best will help you with your content plans and allow you to adjust with your social media marketing strategies.

 

If you want to focus more on Instagram for your social media marketing efforts, it can come in handy with Planoly.

It acts as a visual planner for Instagram as it allows you to see how your posts can come together before you create another content material post.

It makes your feed seamless and aesthetically pleasing for your followers.

Image: Source

Planoly also provides analytics and engagement rates for your posts.

This app can help your Instagram profile resonate with your brand more through thematic posting and branding.

This app lets you elevate the visual experience of your followers.

 

Image: Source

Handling multiple Facebook pages can be a hideous task, especially if you are working using your mobile phone.

Facebook Pages Manager App allows you to manage even up to 50 business pages from your mobile devices.

That is convenient as you can monitor several pages at once without sacrificing too much of your time. This particular app can keep you on top and track any Facebook page that you manage.

It can streamline your activities and help you address several things at once.

 

Image: Source

Another app that should not be ignored, primarily if you are focusing and allotting your social media marketing budget through Facebook and Instagram Ads.

This app will assist you as you run advertising campaigns on any of your mobile devices.

You can stay on top of your campaigns with this app, edit any schedules, and adjust your budgets.

Using Facebook Ads Manager will allow you to easily create a Facebook ad and receive notification wherever you are.

 

Image: Source

Crello can make your account visually pleasing with beautiful images and animations.

This social media app can give you many choices that you can use to come up with striking posts that can spark your audience’s interest.

Even if you have no design experience, you can create pleasing imagery with Crello.

It has 10,000 ready-to-edit templates that you can use for your needs.

 

Launched initially as Latergramme, Later gives you the flexibility to schedule and publish content materials on Instagram.

Unlike Facebook, Instagram does not offer the ability to post content at a later time.

Image: Source

Later can help you with this problem by allowing you to publish your post on a later schedule.

That is convenient as you schedule your posts to give you more time and enable you to focus on your other marketing efforts.

Later can also manage multiple Instagram account in one place, making it more efficient.

 

Like Crello, Canva can become your best ally to create stunning and professional images for your social media.

Popular to many marketers, Canva has released a new app specifically made for your mobile devices.

It brings all its power-packed features from the web right onto your phone or tablet.

Image: Source

Canva boasts of its pre-built templates that you can use for any of your social media platforms.

It is relatively easy to use Canva as you can easily drag elements into place as you create your material.

What makes this tool a top choice for marketers is that you can easily share your work directly on your social media accounts by just a few taps in your mobile device.

 

Hootsuite is one of the most well-known when it comes to social media management.

It allows you to create, schedule, and publish your content materials to all social media platforms.

With Hootsuite Composer, you can view your content material in one dashboard, making it easier for you to plot your marketing plan.

Composer is not only helps to draft your caption or attach an image on your posts, but it enables you to edit, resize your photos based on your needs and even add logos.

 

An application made for IOS; Apple Clips has an exciting feature that allows you to create animated captions while talking in any recordings.

Short video clips can generate many views on Facebook, and up to 85% of videos are played without sound by some users.

Having a caption on the video itself is a valuable tool to help your audience understand it better and help with your engagement rates.

 

To be successful in your social media marketing drive, you need to make sure you have an idea of what people are talking about you.

Mention allows you to know what the internet is saying about your brand.

It can monitor your brand’s mention in all possible platforms like social media, blog posts, news sites, and more.

Image: Source

This application will give you the latest reports on who talks about you and what is being said about your brand. Mention makes you link your social media account for a more seamless interpretation.

It can customize statistics that matter to your business.

 

Final Thoughts

Social media will remain one of the best avenues to grow your brand.

However, to do it successfully and efficiently, you need to have social media apps and tools to aid you with your marketing efforts.

It can make your life more manageable as a marketer and give you more time to focus on things that are essential for the development of your brand.

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Maricar Morga

Maricar Morga worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events and community service-related activities. One of her activities became a nominee in the ICSC Asia- Pacific Shopping Center Awards 2018. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.

Guest Writer

Pinterest For eCommerce: All You Need To Know

Pinterest For eCommerce: All You Need To Know

Pinterest For eCommerce: All You Need to Know

published Sept. 2, 2020

Guest Writer

Pinterest for eCommerce

Since its launch back in 2010, Pinterest has been among the number-one platforms for gaining inspiration.

Be it clothing, home decor, DIY projects, or handy materials for learning, this social media channel has also grown to become an amazing source for bringing eCommerce websites additional sales.

And because expanding online presence, boosting the website’s functionality, and even building progressive web apps is common among effective eCommerce stores.

In this article, we’ll introduce you to Pinterest and how it can help your online retail business as a strategy to gain more revenues.

 

Some Stats on Pinterest

In a nutshell, Pinterest content is created in the form of sharable pins.

In addition to their main aim (giving people unique ideas and stirring up their interest), many of the products featured in pins are available for purchase.

Meaning that apart from expanding the visibility of the brand, the products, and growing awareness, there’s an opportunity to ultimately sell more.

This is exactly what makes the platform so alluring to eCommerce businesses, both large and small.

Among the other strong sides of the platform is that it’s really good at finding and targeting an audience.

Because Pinterest is all about the personal preferences and interests of people, it is much simpler to reach out to the right people when compared to other popular social media platforms.

Topping that, if women and/or millennials are your primary targets, give Pinterest a shot for sure.

Take a look at the screenshot below.

According to the eMarketer that shared findings made based on research, as of March 2019, social media users who are over 18 years of age used Pinterest for finding products and shopping for them in an astonishing 47% of the cases.

This stat also shows that adults prefer Pinterest over other social media channels that include Facebook, Instagram, Twitter, and Snapchat for the aforementioned shopping purposes.

Social Media Activities By eMarketer

The screenshot was taken on eMarketer

 

Pinterest Accounts for eCommerce

To get started, you’ll need a Pinterest Business account.

When assembling your profile, make sure to indicate all the major details of the eCommerce store and your brand.

These include not only your name and location.

Ideally add a logo, a great feature image or video to head the page, as well as a short “about you” description and your store’s website link.

Next, you’ll need to connect your account to the product catalogue of your online store.

This is done via setups in the backend of your website.

The procedure may slightly differ depending on the platform that your eCommerce website is based on.

Once that’s ready, you can continue by creating content on the account.

As such, the products that’ll be featured in the “Shop” and placed on “Boards” will need to be assembled as pins.

Make sure to go the extra mile so that the content brings value.

As such, the images should be of great quality, the texts and descriptions should be creative, and give enough information.

In order for your pins to be compatible, all the product names and texts must be optimized and contain keywords.

The latter is required to simplify the search for the pin or for appearing in the feed when queried for similar items.

Apart from just standard photo pins, you are more than welcome to share blog posts, all kinds of visuals that include infographics and video content.

 

Shop Tabs

To give an example, let’s take a look at how the official MAC Cosmetics Pinterest page looks like.

As you can see, there’s a separate tab that collects just the products that are on sale.

The products that are visible in this section of the account look similar to the way they do on the eCommerce store’s category page.

The items feature a picture, mention their price, name, and brand.

Pinterest Shop Tabs

 

Shoppable Pins

Let’s take a closer look at the pins.

Did you know that unlike Instagram and Facebook, Pinterest can boast huge longevity of the pins (when compared to the lifespan of posts on other social channels)?

The scales are quite surprising. Just think about it, while a post is “within attention” for about half an hour on Twitter, a Pinterest pin can be in the spotlight for three months or more.

This is possible as people can add the liked pins that they’ve stumbled upon to their own collections and keep them there for personal use and sharing for a long time.

Similarly, as you create many pins for your store’s account on Pinterest, you can further group products for simplifying search and gathering interesting boards, say, for things that go well together.

So, here’s a standard pin from the official Victoria’s Secret Pinterest page as an example.

We can see a description with catchy wording (sometimes even specialized hashtags appear in this area). The images of a proper ratio (2:3) and the product occupies approximately 70% of the picture with not much white space.

But the best thing about it is that apart from presenting the product in a clear and non-distracting manner, there are two links that give the opportunity to buy the dress on the official website.

Importantly, the links lead straight to the specific product page on the eCommerce website, this implies much shorter checkout times and eliminates time wasted on a manual search for the item on the website altogether.

Not to mention the beneficial impact this has for link-building.

Shoppable Pins

 

Shop the Look

There’s more to that, of course.

The previous two examples demonstrated how a product catalogue of an eCommerce website can be presented on Pinterest.

But there’s a better approach to that, the so-called “Shop the Look” feature.

After all, the pin should be desirable in order to encourage your clients to make a purchase.

As stated by Oberlo regarding the influence that Pinterest has on the purchasing decisions of users:

“8 out of 10 Pinterest users have bought products based on their brands’ content on Pinterest”.

Here’s a pin that’s accessible from the “Pins” tab on the official Pottery Barn Pinterest page.

As you can see, the image displays a picture of a stylish bedroom.

The items that are featured in the photo and that can be bought in the store are placed as Pinterest pins from the account’s “Shop” section in the “Shop the look” area of the pin.

Shop The Look

By the way, it is common that items or products that are related to home decor or fashion are highlighted by white dots precisely on the picture.

In this case, though, the Pinterest feed provides analogous products or pitches you visually similar ones.

Here’s a Pinterest example of that:

Pinterest Ads

 

Pinterest Ads

Just as it generally works in digital marketing, there’s usually an opportunity to promote products on a paid basis.

Pinterest is no exception.

Just as it’s done on other social media, you place bids in order for a pin to make it to the feeds when searched. The budget and aim are marked by you right from the start.

As a result, such pins appear much more often among your selected audience, can get clicked on more frequently, and will have a “Promoted” mark.

 

The Flip Side of the Medal

One more thing worth pointing out is that, ideally, you should interlink the products with your social media accounts.

That said, make sure to implement the functionality that’ll connect your store’s products in the catalogue to their corresponding pins on Pinterest.

This is a handy option that can serve as a replacement or alternative for wishlist functionality, especially if your potential buyer is a Pinterest enthusiast.

To illustrate, this is how it’s done on the official Converse website.

Social Share Buttons

 

Final Word

Summing up, this social media platform is great for business use.

Due to the quite large purpose intent of Pinterest users, this platform can be the social channel you should put a stake on.

Perhaps the last bit of advice is being consistent, thus, as long as you keep your account alive and update it with new fresh content, you’ll be on the right track!

Alex Husar

Authored by Alex Husar

Alex Husar, CTO at Onilab with 8+ years of experience in Magento and Salesforce development services. He graduated from the Czech Technical University and obtained a bachelor’s degree in Computer Software Engineering. Alex’s expertise includes both full-stack dev skills and a strong ability to provide project-critical guidance to the whole team.

Guest Writer

5 WordPress Maintenance Plugins You Should Have

5 WordPress Maintenance Plugins You Should Have

5 WordPress Maintenance Plugins You
Should Have

Jane Collen Guest Writer For Vancouver SEO Agency

by Alan Mathew | August 8, 2020

Guest Writer

Dataiku Model SEO Results

Website maintenance is highly significant no matter what might be the size of your site.

It ensures your website functions as intended and continues to provide a user-friendly experience.

Besides, regular WordPress maintenance also actively guides you towards enhancing your website’s speed, performance, and security.

However, it can become very challenging to choose the best WordPress maintenance plugins for your site as currently, there are more than 57,000 WordPress plugins available including thousands of third-party plugins.

This makes the process of finding the right plugins for their website extremely overwhelming for website owners.

Choosing the wrong plugin which doesn’t offer the right features or one which is not updated as frequently can harm your website.

Small business owners are frequently on the lookout for the best WordPress plugin for backups, enhancing website speed, SEO, and so on.

Having the correct set of WordPress maintenance plugins and tools will assist you in growing your online business.

This is why companies are increasingly hiring professional WordPress maintenance services to take over this responsibility off their shoulders.

This empowers them to avail of the benefits of having WordPress experts manage, maintain, and monitor their website.

That said, if you want to go with a DIY approach for your WordPress site, we have shared five must-have WordPress maintenance plugins for your business website.

If you are creating a new WordPress business website or a blog, these plugins will help you get on the right track.

 

Five WordPress plugins you should have

 

 

#1: Sucuri

 

Sucuri

When you are running a website, ensuring the security of your data and user’s information is undoubtedly among your top priorities.

If you too think on similar lines then Sucuri is one of the best WordPress security and firewall plugins you can get for excellent protection of your website.

Since WordPress is the largest and most popular content management system around the world, it is more prone to hacking and security breaches.

According to a report, in 2018, Sucuri received 90% of its cleanup requests from WordPress.

Hence, you must take the necessary steps to protect and secure your website, and installing security plugins like Sucuri is the perfect way to get the ball rolling.

This plugin helps you maintain your website by monitoring and protecting it from DDoS, XSS attacks, malware threats, brute force attacks, and generally all other types of cyber-attacks and security risks.

Along with security and DNS level firewalls, Sucuri also gives you a great performance boost and helps speed up your site.

If you don’t yet have a firewall on your WordPress website, then make sure you get one today.

This will help you avoid severe damage to your business that a security breach can cause to you and your users.

 

#2: UpdraftPlus

 

Updraft

UpdraftPlus is one of the most popularly used WordPress backup plugins, widely used within the WordPress community.

Things like hacking, dodgy updates, server crashes, and even simple user errors can create big problems for your WordPress website.

This is why you need WordPress backup and data restore plugins like UpdraftPlus to keep your site and data safe.

This plugin enables you to create automatic backups of your website files and database and safely store them on a remote destination such as Dropbox, Google Drive, S3, email, and more.

Besides, it also allows users to restore their website from a backup easily.

UpdraftPlus offers its basic version for free, but you can also upgrade to the premium, paid version to avail their additional features and prioritized support.

If you are looking for other options, BackupBuddy and VaultPress/ Jetpack Backups are also great alternatives for UpdraftPlus.

 

#3: WP Rocket

 

WP Rocket

WP Rocket happens to be one of the most trustworthy WordPress caching plugin available on the market.

It enables you to effectively improve the speed and performance of your WordPress website without needing a lot of technical skills.

The plugin automatically turns on the recommended caching settings of WordPress, like page cache, gzip compression, and cache pre-loading.

If you want, you can also signup for additional features such as CND support, loading images, DNS pre-fetching, magnification, and other tools to improve your website loading time.

An essential feature of WP Rocket is that it doesn’t wait for someone to put in a request for saving the cache of any webpage.

It automatically crawls and generates your website cache, which leads to an instant boost in website performance.

It also offers you a free image optimization service, Imagify, which can help you speed up your website even more.

WP Rocket is the easiest and one of the most user-friendly caching plugins for beginners.

You can also use WP Super Cache as an alternative to WP Rocket, and it is free but less powerful than WP Rocket in some areas.

 

#4: MonsterInsights

 

Monster Insights

Monster Insights is one of the best Google Analytics plugins for your WordPress website.

If you are looking for prospects to grow your business and boost your online presence, then this is a must-have plugin.

It enables you to more effectively connect your website with Google Analytics and keep track of your visitors.

This plugin helps you to get all-important stats like how people are finding and using your site.

These analytics and insights will also be very beneficial for your business marketing strategy and other related efforts.

You can effectively use this information to optimize your website accordingly to boost your online traffic, revenue, and subscribers.

That said, MonsterInsights is available in free and premium versions, but you can only truly unlock the true power of this platform with later.

MonsterInsights is used by over 2 million professionals around the world, and it can also be the plugin your site needs.

It offers you features like universal tracking, real-time stats, Google Analytics dashboard, enhanced e-commerce tracking, page-level analytics, an affiliate link and ads tracking, and enable Google Optimize.

It takes care of your needs to monitor your website performance and will allow you to make more result-oriented decisions.

 

#5: Yoast SEO

 

Yoast SEO

The extended version of WordPress maintenance also includes making your site SEO-friendly so people can easily find the information they are looking for.

Best SEO practices help you get more people on to your website from search engines.

Even though WordPress is originally SEO-friendly, there is still a lot that you can do for the up-keep of your site.

Businesses are also increasingly looking for different ways to rank their website and content on Google.

Yoast SEO is a widely known WordPress plugin that offers some of the most comprehensive solutions in this regard.

This WordPress SEO plugin provides a wide range of features and tools that help you improve your on-page SEO.

Although not a maintenance plugin in the conventional sense, Yoast SEO can help you maintain the SEO based aspect of your website in a much more efficient and effective manner.

It helps you include meta tags on your site, generates sitemaps, optimize your site for social media, connects your site to Google Search Console, and more.

Yoast SEO also offers a robust redirect feature that makes it very easy for users to navigate 301 redirects.

It also identifies the change of URLs and generates auto-redirects, so that you don’t have broken links on your site.

All these features not only facilitate your audience when interacting with the website, but they also ensure your site functions at its best at all times.

If you are looking for another option to make your website SEO-friendly, then you can also use All in One SEO Pack plugin for your WordPress website as an alternative to Yoast SEO.

 

Wrapping it up

 

For you to create the best opportunities for yourself and your business, you need to ensure that your website works smoothly and offers a great user experience.

For that, you need to take care of WordPress website maintenance on a continuous basis.

It is also crucial to keep your WordPress plugin count to a minimum as your website maintenance will become more complex as the number of its plugins increase.

These five WordPress maintenance Plugins are a perfect way to start.

These plugins cater to the diverse needs of your website.

Ranging from data security to creating backups and from creating cache to making the site SEO-friendly, these plugins will help you to ensure that your site always successfully functions across various critical functional areas.

 

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Alan Mathew

Alan Mathew is a professional digital marketer with years of experience in leading brands, working with multiple industry verticals. Currently, he is a Managing Partner of WPPals, which is specialized in providing WordPress maintenance and support services. Being a powerful industry voice, Alan also offers his services as a consultant in building and implementing brand growth strategies.

Guest Writer

6 Pro Tips to Improve Your Web Design

6 Pro Tips to Improve Your Web Design

6 Pro Tips To Improve Your Web Design

July 15, 2020
Laptop and Monitor with web design

When it comes to website design, netizens are not very forgiving to poorly designed websites.

They take one look on a website and make 94% of their first impressions based on design alone.

What’s more, they are also using this time to decide whether they think the website is credible at all or not.

According to statistics, 74% of a website’s credibility is attributed to its design aka appearance.

You may think that’s unfair. But let’s consider these two websites:

Image: TOG

Image: Arngren

Looking at these two examples, I think it’s safe to assume which one you’ll trust with your time and money more than the other.

The same way a brand logo builds a business’ personality and character, a website ensures the survival and success of the said business.

So what are the top pro tips that can help you fix up your website design and turn it into a money-making machine? Let’s find out.

 

Website Navigation

 

A rule of thumb in the website navigation world is that it should only take 3 clicks for a visitor to land on any page of your website from any other part of the site.

It encourages site exploration, increases time spent on a page, and improves user experience, resulting in higher conversions.

How to improve your site’s navigation:

  • Use descriptive labels. Instead of ‘Product’ and ‘Services’, use the names of specific products or services you offer. For example: ‘Body Lotions’, ‘Hair Care’, and ‘Spa Bookings’. Specific product labels not only help visitors, but they also help search engines rank your pages better as they focus on a single topic.
  • Rearrange menu items. Menu items that are clicked the most should be on the top or the bottom of the list. Average performing items should come in the middle. Human cognition is biased towards items that we see the earliest (Primacy effect) or the most recent (Recency effect).
  • Make navigation responsive. Your navigation bar should not change its architecture or design when viewed on mobile. Keep it consistent and add responsiveness to the design.

Check out this article for more on website navigation best practices.

 

Mobile-friendly & Responsive Web Pages

 

While we are on the topic of responsiveness of websites, consider this statistic: 52.2% of all website traffic is generated from mobile phones.

Search engines also don’t care deeply about web pages that aren’t mobile-friendly.

A few ways to increase your site’s mobile-friendliness and make sure every page is responsive:

  • Mobile-first approach. Google has a mobile-first indexing policy which means your site’s mobile version will be indexed for rankings before the desktop version. Therefore, use a mobile-first approach when designing.
  • Optimize images. High-quality images are necessary to make a site look presentable and ‘worthy’ to visitors. Optimizing images will ensure that they load faster on mobile phones and keep their quality intact.
  • Buttons on the site. The buttons on your website must be easily clickable on smaller screens. Increasing the size of the clickable area is a great way to achieve that.

 

Internal Linking

 

Internal linking is part of the bigger link building strategy that ensures a strong SEO base for your website.

With different parts of your website directing visitors to other areas of the page or the site, and each of them containing important information for the audience, it increases your web page rankings.

To improve your site’s internal linking, here are a few tips:

  • Use specific key phrases. The anchor text on the page you want to link must be specific. Instead of ‘click here’, use targeted phrases such as ‘check out our link building guide’.
  • Link high-traffic pages to high-converting pages. Analyze your traffic and conversions and try organic ways to link pages that bring high traffic with pages that convert well. This way, most of your traffic will be routed to pages that increase conversions.
  • Limit the number of links. Keep the number of internal links to a 100, max. Fewer internal links mean more authority for each internally linked page.

 

Call-to-Action Buttons

 

CTA buttons make decision-making easy for visitors.

The clearer and more direct a website’s CTA game is, the easier the experience.

Customers also feel encouraged using a website that lays out its goals, what it wants from you, and how it can help you solve your problems.

Some tips that will help you use CTA buttons more effectively:

  • Use a Verb. Tell people what action you recommend they take on a certain page. Use verbs. ‘Get a quote’, ‘Download eBook, ‘Submit a request’, ‘Call to book an appointment’ and such are clear, specific calls to actions.
  • Remain concise. Use no more than three words. Keep it simple, to-the-point, and action-oriented.
  • Smart colours. Use complementary colours for your CTAs so people can easily distinguish them from the rest of the text on the page.

Image: Pixpa

 

Contact Forms

 

Contact forms perform as lead generation tools for websites by giving visitors multiple ways they can connect with the business.

A contact form for each of the different services, or on specific help topics, etc.

can help a business collect valuable customer data and will also know which customer is interested in which service or product.

There are a few ways you can use contact forms to your best advantage:

  • Optimize field labels. The field labels on your contact forms should be optimized for the specific CTA or service you’re designing that form for. For a booking form, for example, ask about ‘Type of Booking’, ‘Preferred Dates’, ‘Number of visitors’, etc.
  • Thank-You Page. A thank-you page after a contact form is submitted encourages the continuity of the conversation between the visitor and the business. Try investing in that.
  • Keep it simple. Only ask for the information that you need. Don’t hinder the user’s experience by asking lengthy, unnecessary questions or asking them to fill multiple forms. A list of pre-designed questions included in your contact forms my further help matters.

For more on contact forms best practices, here’s a useful article.

 

Spruce Up the Content

 

Your website content is the meat for your site’s skeleton.

This is what a huge part of your SEO is based on, thanks to content marketing.

While people may make snap judgments about whether a site is useful or not based on looks, useless or depthless content will cement such judgments.

To turn things around for your website, create content that is informative, knowledgeable, authoritative, engaging, and encourages discussion.

  • No technical jargon. Use simple and useful vocabulary that most people can understand and benefit from. Search engines are looking for content that people find valuable.
  • Use bullet-points and lists. Lists keep everything neat and tidy. Since the majority of visitors only skim the content, lists make sure that a high portion of your content will be consumed and hopefully shared with others.
  • Subheadings in paragraphs. Paragraphs that use subheadings are a dream-come-true for content marketers. They are so much easier to link, build authority, and easier for search engines to crawl for keywords and relevant phrases.

 

Conclusion

 

There are dozens of ways to improve your website’s designs.

Take advantage of your site’s analytics and figure out the areas where your site may be performing poorly.

Knowing your weak areas will help you build a better business.

Hopefully, the information we’ve shared here will help you arm-up your web design plans and enjoy richer results.

If you know ways to fix up website designs in more unique ways, shout out in the comments below and help the community.

 

Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Michelle Richards

Michelle Richards loves to chew on words, graphic design and bubble gum. Her writing reflects this combination – practical, aesthetical, and fun. She also likes to explore technical topics such as web development, and gadget reviews.

Guest Writer