6 Pro Tips to Improve Your Web Design

6 Pro Tips to Improve Your Web Design

6 Pro Tips To Improve Your Web Design

July 15, 2020
Laptop and Monitor with web design

When it comes to website design, netizens are not very forgiving to poorly designed websites.

They take one look on a website and make 94% of their first impressions based on design alone.

What’s more, they are also using this time to decide whether they think the website is credible at all or not.

According to statistics, 74% of a website’s credibility is attributed to its design aka appearance.

You may think that’s unfair. But let’s consider these two websites:

Image: TOG

Image: Arngren

Looking at these two examples, I think it’s safe to assume which one you’ll trust with your time and money more than the other.

The same way a brand logo builds a business’ personality and character, a website ensures the survival and success of the said business.

So what are the top pro tips that can help you fix up your website design and turn it into a money-making machine? Let’s find out.


Website Navigation


A rule of thumb in the website navigation world is that it should only take 3 clicks for a visitor to land on any page of your website from any other part of the site.

It encourages site exploration, increases time spent on a page, and improves user experience, resulting in higher conversions.

How to improve your site’s navigation:

  • Use descriptive labels. Instead of ‘Product’ and ‘Services’, use the names of specific products or services you offer. For example: ‘Body Lotions’, ‘Hair Care’, and ‘Spa Bookings’. Specific product labels not only help visitors, but they also help search engines rank your pages better as they focus on a single topic.
  • Rearrange menu items. Menu items that are clicked the most should be on the top or the bottom of the list. Average performing items should come in the middle. Human cognition is biased towards items that we see the earliest (Primacy effect) or the most recent (Recency effect).
  • Make navigation responsive. Your navigation bar should not change its architecture or design when viewed on mobile. Keep it consistent and add responsiveness to the design.

Check out this article for more on website navigation best practices.


Mobile-friendly & Responsive Web Pages


While we are on the topic of responsiveness of websites, consider this statistic: 52.2% of all website traffic is generated from mobile phones.

Search engines also don’t care deeply about web pages that aren’t mobile-friendly.

A few ways to increase your site’s mobile-friendliness and make sure every page is responsive:

  • Mobile-first approach. Google has a mobile-first indexing policy which means your site’s mobile version will be indexed for rankings before the desktop version. Therefore, use a mobile-first approach when designing.
  • Optimize images. High-quality images are necessary to make a site look presentable and ‘worthy’ to visitors. Optimizing images will ensure that they load faster on mobile phones and keep their quality intact.
  • Buttons on the site. The buttons on your website must be easily clickable on smaller screens. Increasing the size of the clickable area is a great way to achieve that.


Internal Linking


Internal linking is part of the bigger link building strategy that ensures a strong SEO base for your website.

With different parts of your website directing visitors to other areas of the page or the site, and each of them containing important information for the audience, it increases your web page rankings.

To improve your site’s internal linking, here are a few tips:

  • Use specific key phrases. The anchor text on the page you want to link must be specific. Instead of ‘click here’, use targeted phrases such as ‘check out our link building guide’.
  • Link high-traffic pages to high-converting pages. Analyze your traffic and conversions and try organic ways to link pages that bring high traffic with pages that convert well. This way, most of your traffic will be routed to pages that increase conversions.
  • Limit the number of links. Keep the number of internal links to a 100, max. Fewer internal links mean more authority for each internally linked page.


Call-to-Action Buttons


CTA buttons make decision-making easy for visitors.

The clearer and more direct a website’s CTA game is, the easier the experience.

Customers also feel encouraged using a website that lays out its goals, what it wants from you, and how it can help you solve your problems.

Some tips that will help you use CTA buttons more effectively:

  • Use a Verb. Tell people what action you recommend they take on a certain page. Use verbs. ‘Get a quote’, ‘Download eBook, ‘Submit a request’, ‘Call to book an appointment’ and such are clear, specific calls to actions.
  • Remain concise. Use no more than three words. Keep it simple, to-the-point, and action-oriented.
  • Smart colours. Use complementary colours for your CTAs so people can easily distinguish them from the rest of the text on the page.

Image: Pixpa


Contact Forms


Contact forms perform as lead generation tools for websites by giving visitors multiple ways they can connect with the business.

A contact form for each of the different services, or on specific help topics, etc.

can help a business collect valuable customer data and will also know which customer is interested in which service or product.

There are a few ways you can use contact forms to your best advantage:

  • Optimize field labels. The field labels on your contact forms should be optimized for the specific CTA or service you’re designing that form for. For a booking form, for example, ask about ‘Type of Booking’, ‘Preferred Dates’, ‘Number of visitors’, etc.
  • Thank-You Page. A thank-you page after a contact form is submitted encourages the continuity of the conversation between the visitor and the business. Try investing in that.
  • Keep it simple. Only ask for the information that you need. Don’t hinder the user’s experience by asking lengthy, unnecessary questions or asking them to fill multiple forms. A list of pre-designed questions included in your contact forms my further help matters.

For more on contact forms best practices, here’s a useful article.


Spruce Up the Content


Your website content is the meat for your site’s skeleton.

This is what a huge part of your SEO is based on, thanks to content marketing.

While people may make snap judgments about whether a site is useful or not based on looks, useless or depthless content will cement such judgments.

To turn things around for your website, create content that is informative, knowledgeable, authoritative, engaging, and encourages discussion.

  • No technical jargon. Use simple and useful vocabulary that most people can understand and benefit from. Search engines are looking for content that people find valuable.
  • Use bullet-points and lists. Lists keep everything neat and tidy. Since the majority of visitors only skim the content, lists make sure that a high portion of your content will be consumed and hopefully shared with others.
  • Subheadings in paragraphs. Paragraphs that use subheadings are a dream-come-true for content marketers. They are so much easier to link, build authority, and easier for search engines to crawl for keywords and relevant phrases.




There are dozens of ways to improve your website’s designs.

Take advantage of your site’s analytics and figure out the areas where your site may be performing poorly.

Knowing your weak areas will help you build a better business.

Hopefully, the information we’ve shared here will help you arm-up your web design plans and enjoy richer results.

If you know ways to fix up website designs in more unique ways, shout out in the comments below and help the community.


Jane Collen Guest Writer For Vancouver SEO Agency

Authored by Michelle Richards

Michelle Richards loves to chew on words, graphic design and bubble gum. Her writing reflects this combination – practical, aesthetical, and fun. She also likes to explore technical topics such as web development, and gadget reviews.

Guest Writer

Five Reasons You Need Digital Marketing During COVID-19

Five Reasons You Need Digital Marketing During COVID-19

Five Reasons You Need Digital Marketing During COVID-19

Guest Writer

Dataiku Model SEO Results

To summarize:

  • Businesses are considering digital marketing tools to increase their audience engagement during a pandemic.
  • Statistics show that Google Analytics helps entrepreneurs to track traffic variation on their website.
  • During the COVID-19 crisis, digital marketing helps organizations in receiving high ROI.
  • Email marketing helps in boosting customer leads and promoting conversion rates.

Global economic reactions are consistent with the sudden and deadly outbreak of COVID-19.

In such a time, taking stock of an epidemiological situation and future trends of businesses is a hard row to hoe.

The financial and economic damage that this ghoulish virus has caused is devastating.

Small to large scale entrepreneurs also took a beating.

Despite the ongoing health-crisis, the desire to expand a business is palpable.


The pandemic and businesses – trending statistics to follow

The alarming statistics and projections by the United Nations say that there are possible chances for the global economy to witness shrinkage by up to 1 percent due to the pandemic.

The smooth working conditions of international trade and supply chains have come to a screeching halt.

This halt has led a notable number of employees to witness a dreary panorama of losing their jobs.

Another analytical report presented by the UN Department of Economic and Social Affairs (DESA) reveals that if the economic activities remain stranded, the economy may shrivel by 0.9% by the end of 2020.

The business downtime rate, scary as it sounds, needs to adopt efficient digital marketing strategies to combat the coronavirus.

With businesses at stake, creative ways to reach audiences are paramount.


How will Digital Marketing make a difference?

Due to the global pandemic, entrepreneurs are still concerned whether they will ever be able to leave homes to reopen businesses.

But, the excessive use of the internet by potential customers during these times is a blessing in disguise.

Thus, keeping your marketing and communication game on a point will undoubtedly nurture relationships with the customers.

Digital marketing during this time will make a difference because of the following reasons.


Digital marketing ideas that trigger your business during a pandemic

As rightly said, ‘Success is for first-comers’; companies that are becoming more active during this pandemic are surely going to bring in more conversion rates once the situation normalizes.

Improve your marketing strategies during this period to better understand your customers.

People are available online and are more active on their mobile phones and laptops than ever.

Make the best use of this opportunity to increase audience engagement amid the coronavirus global pandemic.


1. Reaching heterogeneous audience

Connecting with your potential audience becomes more accessible with the help of digital marketing tools.

It helps in tracking, evaluating, and analyzing the users who visit your website. You will be able to get an analytical report of consumer visits on the site in real-time.

Reaching different audience during tough times is easy as:


2. Turn the reset button on for a retargeting audience. 

Not all businesses know how effectively they can work during the pandemic.

You can take the best advantage of it by targeting and retargeting your audiences.

Companies should not forget that there are people who rely heavily on them to the avail of products and services.

Your existing customers are the vertebrae of your business.

Explore the following ways to retarget your potential audience:

  • Make your website more engaging and user-friendly
  • Avoid pitching new products
  • Maintain consistent interaction with customers regarding business updates
  • Provide timely safety tips


3. Face off with your counterparts

Please keep a close check on the activities your competitor is performing and learn from their lacunas.

Your business should come up as a spin-off in terms of digital marketing services.

Surpass your counterparts who are less active in their business strategies.


4. Promoting conversion rates to thrive with special offers 

The current situation has made people vulnerable and dependent on online sites.

Businesses can work on offering exclusive offers on their products and services to attract more customers and to show customers that you care.

Special offers will help in:


5. Trust in the survival of the fittest.

While assuring your customers that we are all together in this, businesses need to stay positive themselves as well.

You have got plenty of time to come up with new approaches and strategies.

Companies that have the potential to thrive in the global pandemic crisis will reach new heights of success soon.


Points that can’t go amiss!

Online marketing is measurable.

Take the best advantage of it to generate the highest number of conversion leads.

Understand that this is the right time to complete your ‘to-do’ list and improving your marketing strategies.

When the situations return to normal, you might get less time to renovate your website.

Thus, strengthen your marketing skills to combat the global economic crisis.

Divert your focus from campaigning and promotion to:


Authored by Anshul Sharma

July 15th, 2020
Anshul Sharma is an eminent app developer and digital marketer. He is presently serving as the CEO of a digital marketing company named Brandburp. His clients have always appreciated his expertise in the world of marketing and app development.

Guest Writer